Amazon Account Health Assurance
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This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.
Since Amazon has tightened its account health requirements, the constant risk of account deactivation has become a nightmare for many sellers.
One day you may open your Account Health Dashboard and see that Account Health Rating has turned yellow, thus rating your account ‘At Risk.’ Because that may mean account suspension, it will bother you every single day until you take this load off.
Amazon knows this and offers to keep your account active in case of violations with the Account Health Assurance program. This post helps you understand how Amazon Account Health Assurance works and its pros and cons.
What Is Amazon Account Health Assurance?
Account Health Assurance (AHA) is a program offered by Amazon to help eligible sellers maintain the health of their accounts. When sellers enrolled in AHA encounter an issue that may cause account deactivation, Amazon will not deactivate it, and they can continue selling. Simultaneously, the Amazon team will work with you to resolve the problem.
AHA is a benefit available to professional sellers, consistently maintaining a high Amazon Account Health Rating (AHR). For sellers under the constant stress of possible account deactivation, that offers certain psychological comfort. The program provides sellers a personalized approach to improve account health and access to Account Health Specialists, who can provide guidance and support.
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Pros And Cons Of The Account Health Assurance
Amazon Account Health Assurance includes several upsides. However, it also has some downsides, which will be discussed below.
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Pros of Account Health Assurance
Your account is not deactivated
The program offers the potential to avoid suspensions, lost sales, or account deactivations by proactively addressing account health issues together with Amazon’s team. With AHA, your account is not suspended, and you can still sell while the problem you encountered is addressed. Program members can retain sales and not lose Featured Offer (Buy Box) to the competition.
Access to Account Health specialists
AHA offers enrolled sellers a dedicated support specialist to help correct their account health issues and better understand Amazon’s policies. They provide personalized guidance on how to solve account health issues and help handle violations. They also give recommendations on how to avoid similar problems in the future.
Cons of Account Health Assurance
Limited eligibility
The essential downside of AHA is that not every Amazon seller can enroll in the program. It is only available to sellers who meet specific eligibility criteria, so not everyone may be able to participate. You must comply with particular requirements, like certain AHR levels and more.
Personalized plan may be challenging
The personalized plan provided by Account Health Assurance may require additional time and effort to implement. Dealing with the account issue often involves a number of steps, like getting specific documents from the supplier, listing optimization, etc., which takes time. Since you simultaneously have to handle your everyday tasks concerning sales, fulfilling the personalized plan may be challenging.
How Does Account Health Assurance Work?
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AHA allows sellers to communicate with a dedicated Amazon account specialist before their account is deactivated. When a seller faces a problem that may trigger account deactivation, Amazon notifies them and gives a possibility to fix it.
When Amazon determines an issue that may affect your account health, an account health specialist contacts the seller. If they can reach you within 72 hours and you agree to cooperate with them, your account will not be deactivated.
That allows sellers to explain their situation, correct errors, and clarify misunderstandings before their account is deactivated. Participation in the program is free.
You can access Account Health Assurance on the Amazon Account Health Dashboard in your Seller Central
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Who is Eligible for Amazon Account Health Assurance?
Account Health Assurance is currently available to Professional Sellers in the United States, Canada, and UK who meet the eligibility criteria.
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Amazon Account Health Assurance eligibility
- Active selling period
Sellers must have been active on Amazon for at least one year to qualify for AHA.
Professional selling plan: Only sellers with a Professional selling plan are eligible for the AHA program.
- Account health status
A good account health status is required, with an Account Health Rating (AHR) score of 250 or above maintained for at least 6 months, allowing no more than 10 days below this score.
- Emergency contact
A valid emergency contact number must be on file for eligibility.
- Geographical availability
The AHA program is available to professional sellers in the US, Canada, and the UK who meet the mentioned criteria.
- Confirmation of enrollment
Eligible sellers will receive an email confirming their enrollment in the AHA program. You can check your eligibility and AHR score over time on the Account Health Assurance eligibility page.
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How to Enroll in Account Health Assurance?
If a seller qualifies for Account Health Assurance, they will receive a notification by email, and their enrollment status will appear on the Account Health page.
The seller can accept or decline the invitation to participate in the program. If accepted, they will receive a personalized plan to improve their account health, including recommendations for product listing optimization or addressing customer feedback.
Suppose you meet the AHR requirements but haven’t added an emergency contact number. In that case, Amazon will email you that you are eligible and ask you to provide emergency contact information before you are enrolled.
How to Maintain Amazon Account Health?
Maintaining good Amazon seller account health is vital to enroll in Account Health Assurance. Violating any of the extensive Amazon account health policies creates a problem for sellers, even if they are enrolled in the Account Health Assurance program.
Therefore, it’s much better to avoid Amazon policy violations affecting your AHR proactively. A good solution is to use Amazon seller tools to help keep your account in good standing.
Safeguarding your Amazon account from health violations is crucial for long-term success. One effective strategy is utilizing product sourcing tools like Seller Assistant to proactively identify and mitigate potential risks.
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Tools to avoid Amazon Account Health issues
- IP Alert extension
IP Alert extension displays a red triangle icon on Amazon search and product pages, as well as in the Side Panel View on supplier websites, indicating potential intellectual property risks. Hovering over the icon reveals details about the type and date of the violation.
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- Restriction checker
Restriction Checker feature helps you identify whether a product is restricted or if there are other reasons you can't sell it. A green open lock icon means the product can be sold, a red closed lock indicates that approval is needed, and a red closed lock with an exclamation mark signifies that the product cannot be sold.
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- Bulk Restrictions Checker
This unique tool allows you to check restrictions for up to 5000 ASINs simultaneously. You can upload a list of ASINs to the Bulk Restrictions Checker and receive a report detailing the restrictions, helping you manage large inventories efficiently.
How to Contact an Account Health Specialist?
If a seller is enrolled in Account Health Assurance, they can reach out to an Account Health Specialist from their seller account. The expert will provide support for your account health.
How Do Non-eligible Sellers Get Help?
If a seller does not qualify for Account Health Assurance, they can still seek help by contacting Seller Support or reviewing Amazon's Seller Forums for guidance.
To contact Account Health Support, use "Call Me Now" on your Account Health Dashboard, as shown above.
FAQ
What is Amazon account health support?
Amazon Account Health Support is a service that provides sellers with assistance and guidance to maintain and improve their account health. It includes personalized help from specialists who can advise on how to address policy violations and prevent account suspensions. To contact Account Health Support, use "Call Me Now" on your Account Health Dashboard
How do I access my Amazon health account?
You can access your Amazon account health metrics on the Amazon Account Health Dashboard in your Seller Central. In the side menu, select Performance, click Account health. You will get to the Account Health Dashboard.
Does Amazon accept health insurance?
Amazon’s One Medical accepts health plans from most insurance carriers. Amazon's One Medical is a primary care service offering in-person and virtual appointments, 24/7 on-demand care, and other healthcare services.
What is Amazon health check?
Amazon Health Check typically refers to a system used within Amazon's infrastructure to monitor the health and status of its servers, applications, or services. It's a technical term used to ensure the reliability and performance of Amazon's vast network.
Final Thoughts
Account Health Assurance is a valuable program that can help eligible sellers maintain the health of their Amazon accounts. It provides personalized guidance and access to Account Health Specialists to support sellers in improving their account health and proactively avoid account deactivation.
To keep your account in good standing and proactively avoid Amazon policy violations you can use Seller Assistant.Seller Assistant helps Amazon sellers quickly identify high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer,Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View,FBM&FBA Profit Calculator, Quick View, ASIN Grabber,UPC/EAN to ASIN converter, Stock Checker,IP Alert, and Restrictions Checker.
