Best Product Ideas for Amazon FBA in 2024

If you are an Amazon seller, finding the best product ideas is your key goal. You need to choose products that are in high demand, have low competition, and are profitable. But with so many products already on Amazon, it can be tough to recognize such products.

In this post, we will discuss where to look for Amazon product ideas and provide best-selling categories. We will also discuss how to research products and choose the right ones for your Amazon FBA business.

Related: 13 Rules of OA Product Research Tested by Pain and Gain of Amazon Seller

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Where to Get Product Ideas for Amazon?

Amazon is a vast marketplace with millions of products to choose from. Therefore, finding the right products to sell on Amazon can be daunting. Below, you can find the methods to find a profitable product to sell on Amazon. 

13 ways to find product ideas on Amazon

1. Competitor analysis

Analyzing your competitors can provide insights into what specific products are successful and what gaps you can fill. 

Identify successful sellers in your niche and add them to the Seller Spy tool by Seller Assistant. It  automates the process of monitoring competitor activity, and shows you which new products your competitors start or stop selling, and how they price them. You can add these products to your inventory to sell on Amazon.

2. Supplier price list research

Great sources of the new product ideas are your supplier price lists with thousands of products. However, it is challenging to quickly spot profitable deals to sell on Amazon within these countless items. 

Seller Assistant's Price List Analyzer helps automate supplier price list processing and identify the most high-margin items for your Amazon store in minutes. Simply upload your price list to Price List Analyzer, and download the report with product profit and other valuable metrics, like ROI, BSR, Buy Box price, and Amazon fees.

3. Scrape and spot product ideas

If you are an online arbitrage Amazon seller or dropshipper and don’t have existing suppliers, you can parse product data from any e-commerce website and upload it to Seller Assistant's Price List Analyzer. It will show you product profitability, and you can identify profitable opportunities to resell on Amazon by filtering out the most profitable leads.

4. Amazon Best Sellers 

Amazon Best Sellers list shows the most popular Amazon FBA products, so it's a great place to get ideas for products in high demand.

5. Amazon Movers & Shakers 

Amazon Movers & Shakers shows the products that have seen the biggest sales increases in the last 24 hours, so it's an excellent way to find trending products.

6. Amazon’s Hot New Releases 

Amazon’s Hot New Releases section shows the newest products added to Amazon, so it's a good place to find new and innovative products.

7. Amazon «Most Wished For» list

Amazon Most Wished For list shows the products that have been added to the most Amazon wishlists, so it's an excellent way to find products that customers are interested in but haven't yet purchased.

8. Amazon’s Product Opportunity Explorer tool

Amazon’s Product Opportunity Explorer tool provides detailed analytics for trending products across various niches, so it's a great way to research specific products and see if they have potential.

9. Amazon trends

Amazon provides trend posts to highlight rising products and categories. Check them out for insights on trending products and look for similar product ideas for your store.

10. Social media and online communities

Social media platforms, forums, and community groups can provide insights into what people are currently interested in. Follow relevant hashtags on Instagram, join Facebook groups related to your niche, and participate in forums like Reddit to gather ideas and feedback.

11. Google Trends

Google Trends allows you to see the product popularity over time, which can help you identify rising trends. Use Google Trends to search for product-related keywords with high search volume and analyze their trend patterns. However, remember to review the essential timeframe to identify trends for seasonal products that don’t sell all year round.

12. Niche marketplaces

Websites like Etsy, Kickstarter, and Indiegogo often showcase innovative and trending products that haven't yet saturated the market. Explore these platforms to find unique product ideas that you can adapt for Amazon.

13. Wholesale platforms

Wholesale platforms can give you ideas about what products are available and popular among suppliers. Browse for the new product ideas Wholesale Central, ThomasNet, SaleHoo, Worldwide Brands, and DHgate.

Tips for trendy products for Amazon FBA in 2024

Identifying products that are in demand and have growth potential can significantly increase your sales. Here are some tips for trendy products to consider selling on Amazon FBA in 2024.

Smart home devices

• Why it's trendy

The smart home industry is expanding with new and innovative products that make life more convenient.

• Product ideas

Smart plugs, smart thermostats, voice-activated assistants, and home security cameras.

Wearable technology

• Why it's trendy

Wearable technology is a rapidly growing trend. It seamlessly integrates advanced functionalities like health monitoring, fitness tracking, and smart connectivity into everyday accessories, enhancing convenience and offering innovation and stylish designs.

• Product ideas

Smartwatches, fitness trackers, smart glasses, sleep trackers, and smart rings.

Health and wellness products

• Why it's trendy

The health and wellness market continues to grow as people prioritize their physical and mental well-being.

• Product ideas

Yoga mats, fitness trackers, organic supplements, ergonomic office chairs, and blue light-blocking glasses.

Pet products

• Why it's trendy

The pet industry is booming as pet owners are willing to spend more on their furry friends.

• Product ideas

Innovative pet toys, healthy pet treats, stylish pet apparel, and advanced grooming tools.

Tech gadgets and accessories

• Why it's trendy

Technology continues to be a major part of everyday life, and consumers are always looking for the latest gadgets and accessories.

• Product ideas

Wireless chargers, phone holders, wearable tech, and gaming accessories

Home office supplies

• Why it's trendy

With the rise of remote work, home office supplies remain in high demand.

• Product ideas

Standing desks, ergonomic keyboards, noise-canceling headphones, and multifunctional desk organizers.

Outdoor and adventure gear

• Why it's trendy

Outdoor activities are gaining popularity as people seek adventure and fitness.

• Product ideas

Camping gear, portable grills, hiking accessories, and inflatable paddle boards.

Fashion and apparel

• Why it's trendy

Fashion trends change rapidly, and there is always a market for the latest styles.

• Product ideas

Athleisure wear, sustainable fashion, vintage-inspired clothing, and customizable fashion items.

Beauty and skincare products

• Why it's trendy

The beauty and skincare industry continues to grow with innovative products that cater to diverse consumer needs.

• Product ideas

Clean beauty products, skincare tools, anti-aging serums, and personalized beauty kits.

Sustainable and eco-friendly products

• Why it's trendy

Consumers are increasingly aware of environmental issues and are looking for ways to reduce their carbon footprint.

• Product ideas

Reusable shopping bags, biodegradable utensils, solar-powered gadgets, and eco-friendly personal care products like bamboo toothbrushes.

What Are the Best-Selling Amazon Categories?

When choosing what to sell on Amazon FBA, it is important to consider the product category. Some categories are more popular among buyers. That happens for a variety of reasons. 

Some products, such as electronics and clothing, are simply everyday items that people need and use on a regular basis. Others, such as home and kitchen products, are popular because they make people's lives easier and more enjoyable.

However, you must also look at the competition in the category. Some categories, such as electronics and clothing, are highly competitive. Others, such as niche categories, may have less competition, but can generate less sales. 

Below you can find the most popular categories among Amazon sellers, according to Jungle Scout research.

10 top categories with best-selling product examples

Home & Kitchen (35%)

• Instant Pot Duo Plus 6 Quart 9-in-1 Multi-Use Programmable Pressure Cooker;
• Keurig K-Mini Single Serve Coffee Maker;
• Dyson V8 Absolute Vacuum Cleaner;
• Ninja Professional Plus Food Processor;
• KitchenAid Artisan Series 5 Quart Stand Mixer.

Beauty & Personal Care (26%)

• CeraVe Moisturizing Cream;
• Olay Regenerist Retinol24 Face Moisturizer;
• Crest 3D White Professional Effects Whitestrips;
• Aquaphor Healing Ointment;
• Aveeno Ultra-Calming Daily Moisturizing Lotion.

Clothing, Shoes & Jewelry (20%)

• Nike Air Force 1 Shoes;
• Levi's 501 Original Jeans;
• Champion Crewneck Sweatshirt;
• Adidas Originals Stan Smith Shoes;
• Carhartt WIP Men's Rain Defender Detroit Jacket.

Toys & Games (18%)

• Magna-Tiles Classic Building Set 100 Piece ;
• Barbie Dreamhouse Playset;
• L.O.L. Surprise! OMG Series Doll;
• LEGO Classic Large Creative Brick Box; 
• Educational Insights Hot Dots Robot.

Health, Household & Baby Care (17%)

• Bounty Quick-Size Paper Towels;
• Amazon Basics 48-Pack AA Alkaline High-Performance Batteries;
• NyQuil Cold and Flu Relief Liquid;
• ZzzQuil Nighttime Sleep Aid Liquid;
• Seventh Generation Dishwasher Detergent Packs.

Baby (16%)

• Huggies Little Snugglers Diapers;
• Pampers Sensitive Wipes;
• Enfamil Enspire Infant Formula;
• Fisher-Price Baby's First Blocks;
• FridaBaby Fridababy Snotsucker.

Electronics (16%)

• Apple iPhone 15; 
• Samsung Galaxy S24 Ultra;
• Sony PlayStation 5;
• Samsung Smart TV;
• Jabra Elite 75t Wireless Earbuds. 

Sports & Outdoors (16%)

• Aconav Inflatable Stand Up Paddle Board;
• Peloton Bike;
• Hydro Flask Standard Mouth Water Bottle;
• Merrell Moab 2 Hiking Boots;
• Coleman Camping Folding Chairs.

Books (14%)

• “It Ends with Us” by Colleen Hoover;
• “The House in the Cerulean Sea” by T.J. Klune;
• “The Invisible Life of Addie LaRue” by V.E. Schwab;
• “Where the Crawdads Sing” by Delia Owens;
• “The Midnight Library” by Matt Haig.

Note. The best-selling categories and products can vary depending on the time of year and other factors. It is always a good idea to do your research before choosing a product to sell on Amazon.

Related: Top Amazon Product Categories

What Products Can and Can’t Be Sold on Amazon

Before you make your choice on what to sell, you must be sure you can sell the products on Amazon. There are products you can sell and other items that are prohibited on the platform. 

Amazon also has restrictions on the sale of certain products, such as food and beverages, medical devices, cosmetics, and other categories. Sellers must obtain approval from Amazon before selling these products. Additionally, you must check if you can sell products on your Amazon seller account.

Products you can sell on Amazon

• Books;
• Clothing and shoes;
• Electronics;
• Home and garden;
• Toys and games;
• Sports and outdoors;
• Beauty and personal care;
• Health and household;
• Grocery and gourmet food;
• Handmade goods;
• Industrial and scientific supplies;
• Automotive and powersports;
• Business and office products;
• Musical instruments;
• Pet supplies;
• Software and video games;
• Sports and outdoors.

Products you can’t sell on Amazon

• Alcohol;
• Drugs and drug paraphernalia;
• Explosives and weapons;
• Hate speech and offensive materials;
• Pornography and sexually suggestive materials;
• Stolen goods;
• Counterfeit goods;
• Products that violate intellectual property rights;
• Unsafe products.

How to check if you can sell products on Amazon? 

You can check if you are eligible to sell specific products on your seller account with the help of Seller Assistant. It shows you whether you can or can’t sell a product on the Amazon product and search pages, and on your supplier website when you do product research.

Restriction Checker shows a red closed lock with an exclamation mark if you can’t sell a product on your account, and a green open lock if you can sell it.

You can also check restrictions and selling eligibility in bulk with Bulk Restriction Checker by uploading your file to Seller Assistant and downloading a report.

Related: Amazon Restricted Products – Complete Guide for Sellers

How to Find Winning Products for Amazon FBA?

Once you have product ideas for your Amazon store, make sure they are viable products to sell. That includes researching factors such as competition, demand, and profitability. You can do that by using product sourcing tools.

The perfect product sourcing tool for selecting high-profit products for your Amazon store is Seller Assistant. It helps you identify profitable deals directly on Amazon product and search pages, while also enabling thorough research on supplier websites.

Below you can find some tips on how to choose the products that will bring you money and will not create problems when you sell them. 

Tips to select products for Amazon

Select a product with high demand

Use Amazon's Best Sellers Rank (BSR) to measure sales. The lower the BSR number, the more the product sells. Apply Seller Assistant to find out BSR in one click. You can also see how many products were sold in a specific period by looking at the BRS Drops.

Check if you can win Buy Box

Most sales on Amazon happen through the Buy Box (Featured Offer), so it is important to win an essential percentage of it to sell more. You can do that by setting a competitive price. Seller Assistant displays the average Buy Box price, the minimum FBA and FBM Buy Box price.

You can check the Buy Box share by seller with Seller Assistant’s Offers feature. It also alerts you if Amazon is in the Buy Box – it’s challenging to compete with them.

Avoid high competition

Stay away from products offered by many FBA sellers or where the Buy Box price is low. Use Seller Assistant to determine the number of FBA and FBM offers. The competition is high if the number of sellers is more than 10.

Identify how much you can sell

Apply Seller Assistant to estimate the number of units you can sell of a product. It will show you the potential sales figures.

Avoid products with IP complaints and restrictions

Some products are restricted on Amazon or may have intellectual property (IP) issues. Check before you start selling a product to make sure that it is allowed on Amazon and that there are no IP complaints associated with it. 

Seller Assistant’s Restrictions Checker and IP Alert features show restricted products and items with IP complaints. It also shows the specific problem with a product.

Ungated products are marked with a green open lock and restricted products have a red closed lock. If you see a red closed lock with an exclamation mark, you can’t sell a product on your account.

Items with IP alerts are marked with a red triangle.

Calculate your profit

Use Seller Assistant’s FBA&FBM calculator to calculate your estimated profit and profit margin for each product. That will help you decide which products to sell and how to price them. To correctly calculate profit, ROI, and margin, enter COG (purchase price at the supplier), and logistics costs, including shipping cost and prep services if you use them.

Related: How to Find Profitable Products for Amazon Online Arbitrage

FAQ

Which products are best to sell on Amazon?

The best products to sell on Amazon are those with high monthly search volume 

and profitability and low competition. You can use Seller Assistant to research products and estimate sales and profit potential.

How to find the best products for dropshipping?

To find the best dropshipping products, look for products that sell well and are profitable. You can use tools like Seller Assistant to research dropshipping products and get profitable drop shipping business ideas.

Where do Amazon sellers buy their products?

Amazon sellers often source their products from a variety of places, including wholesalers, manufacturers, distributors, and sometimes even from their own production. They may also utilize online marketplaces, trade shows, and retail stores to find inventory to sell on the platform.

What is the best-selling niche on Amazon?

The best-selling niche on Amazon varies depending on the time of year and other factors. Still, some popular niches include electronics, home and kitchen, clothing and shoes, health and beauty, and toys and games. When choosing a niche, it is crucial to consider the demand for products in the niche, the level of competition, and your own interests and expertise.

Final Thoughts

To succeed on Amazon FBA, choosing the right product to sell is crucial. The tips in this post can help you find products that are in high demand, have less competition, and are profitable.

Before you start selling a product, be sure to do your research. Consider the factors discussed in this post, such as demand, competition, profitability, and product restrictions.

You can build a thriving Amazon FBA business with the right product and seller tools. Seller Assistant is your ultimate assistant in selecting the winning products. This new-generation product sourcing software offers all the features you need to find the most profitable products to sell on Amazon. It includes Seller Spy, Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, and Restrictions Checker, and other key product research features and offers value for money.