How to List Products on Amazon - Complete Guide

New sellers often find it challenging to add their products to Amazon. That is because the listing process on Amazon differs from other e-commerce platforms.

To sell on Amazon, you must list your offer. You can list a product that exists in the Amazon catalog or a completely new one. In any case, you must add your offers correctly. Missing or incorrect information may cost you money in the long run. Therefore, it’s better to avoid making mistakes. 

This post describes what you need to list products and the steps to add your products to Amazon.

What Do You Need to List a Product on Amazon? 

Before listing your items on Amazon, you must do some preparatory work to add all the necessary information to your offer according to Amazon standards. 

Obtain UPC barcodes

To list your product on Amazon, you must know its unique identifier. That is necessary to track inventory everywhere on Amazon, including fulfillment centers. On Amazon, you can apply an international manufacturer code (UPC, EAN, or ISBN for books), or an internal Amazon barcode — Fulfillment Network Stock Keeping Unit (FNSKU). 

Selling a bundle consisting of several items requires getting a separate barcode. 

How to get a UPC?

If your product doesn’t have a manufacturer UPC, you can purchase it from GS1, a legitimate global producer of UPC codes. FNSKUs are assigned by Amazon when you list a product.

Note. If you sell your own private label brand, a generic (unbranded) product, or a handmade item, you may not have a UPC. In that case, you can apply for a GTIN exemption to list a product without a UPC.

Related: What Is Amazon FNSKU?

Identify the product’s weight and size 

To add products to Amazon listings, you must specify their weight and measurements. 

In addition, knowing your product’s measurements and weight is essential to correctly calculate your fulfillment and storage fees because they are based on product weight, dimensions, or dimensional weight, whichever is greater.  

How to find out product measurements?

If you don’t know product size and weight, there are two methods to finding them out. 

• Method 1. If your product is sold online, you can get the product’s weight and dimensions from there. 
• Method 2. Weigh and measure the item yourself. You must determine the product’s length, width, and height and weigh it.

Related: Amazon FBA Small and Light Program: Everything to Know in 2023

Collect product details

If you are going to add a product that doesn’t exist on the Amazon catalog, you must create a listing from scratch. You must provide comprehensive information about your product, make your listing appealing to buyers and visible in search results so that customers can find it.

What information do you need to list a product?

• Product title

Create a clear and concise title that accurately reflects what you're selling;

• Brand name

If your product has a brand name, make sure to include it in the title and description;

• Product description

Compose a well-written description that highlights your product's features, benefits, and technical specifications;

• Images

Make high-quality product images from different angles to showcase your product and help buyers better understand it. You can try practices for amazon product images.

• Keywords

Research relevant keywords. Use tools like Amazon Seller Central's keyword research tools or Google Trends to identify keywords that potential customers are searching for when looking for products like yours.

Related: How to Create an Amazon Best Product Description that Ranks High in Search

Identify product category

Before uploading your product to Amazon, you must ensure your potential customers can find your products. Make sure you assign the right category to your product. Miscategorized products don’t show up on the search results page when customers make a search which will hurt your sales.

How to assign the right product category?

When you list your item, Amazon will prompt you on the product category. Ensure to use the category you selected. You can change a category if you think Amazon prompted the wrong category.

Check a product for restrictions

On Amazon, some products are restricted (gated). That means you must get Amazon’s approval to sell them. You will not be able to list a restricted product if you don’t have Amazon’s approval. 

If you want to ungate a product, you must apply for Amazon’s permission to sell it. Be ready to provide additional documents including invoices, and other additional information.

How to check products for restrictions?

The most convenient and quick way to check products for restrictions is by using Seller Assistant. This popular product-sourcing platform helps sellers find profitable products for Amazon and identify if they have any issues.

Seller Assistant’s Restrictions Checker shows if a product is restricted or you can’t sell it for other reasons. If you see a green open lock icon, you can sell it. If you see a red closed lock, you can’t sell a product.

Seller Assistant’s unique Bulk Restrictions Checker allows you to check restrictions of up to 5000 ASINs at a time. To do that, upload a list of ASINs to Bulk Restrictions Checker and download a report with the checkup results.

Related: How to Check Product Restrictions on Amazon?

Amazon Restricted Products – Complete Guide for Sellers

How To Get Ungated On Amazon

2 Ways to List Products on Amazon 

There are two types of products on Amazon — those that already exist in the Amazon catalog and those that don’t exist on Amazon. You must list these types of products in different ways.

How to list existing Amazon products?

Existing products are added to the listings already created on Amazon. According to Amazon rules, you can’t create duplicate listings of the same product. Your offer must be added to the same listing alongside other sellers’ offers.

If you resell other brands through online arbitrage, retail arbitrage, wholesale, or dropshipping, most likely, your products already exist on Amazon. 

Listing existing products step-by-step

Step 1. Go to your Seller Central account. In the menu, select Catalog > Add Products.’ 

Step 2. In the search bar under ‘Find your products in Amazon’s catalog,’ find your product by title, description, or keywords. 

Step 3. Find your product in the list, select a condition, and click ‘Sell this product.’

Step 4: Create your offer: add your selling price (Standard Price), product condition (Offering Condition Type), and fulfillment channel (Fulfillment by Merchant — FBM, where you fulfill products yourself, or Fulfillment by Amazon — FBA, where Amazon picks, packs, and ships your products for a fee). 

Step 5. Click ‘Save and finish.’

Related: FBA vs FBM: Which is Better for Amazon Sellers in 2023?

How to list new products on Amazon

If you’re going to sell a product that doesn’t exist on Amazon, you have to create a brand-new listing. To sell a private label product, you must create a new listing.

How to list new products on Amazon?

If you’re going to sell a product that doesn’t exist on Amazon, you have to create a brand-new listing. Majorly, new products are private label.

Listing new products on Amazon step-by-step

Step 1. Go to your Seller Central account. In the menu, select ‘Catalog’ > ‘Add Products’ > ‘List Your Products.’ Click the ‘Blank form’ button above the search bar and the ‘Start’ button below.

Step 2: Enter the product name and confirm the primary product category specified by Amazon (or change it).

Step 3. Add a brand and product ID, and click ‘Next.’

Step 4. Amazon will ask you to get brand authorization. Click ‘Apply to Sell’ and provide the necessary information. Wait for approval.

Step 5. When you get the approval, fill in the description, product, and offer details, and add safety and compliance documents, if necessary. 

You can use Amazon’s Generate Listing Content tool to create the Title, Description, and Bullet Points.

Step 6. Click ‘Save and finish.’

FAQ

What is product listing?

A product listing is an informative page on a website, like Amazon, that showcases a specific item for sale. It typically includes a description, high-quality images, and keywords to help customers find it.

How is product listing done?

Product listing involves creating a detailed web page with clear descriptions, enticing photos, and relevant keywords. This online product page informs potential buyers and convinces them to hit "add to cart."

What is a product list called?

The term for a product list depends on the context. In online stores, it's often called a "product listing page" (PLP), while a simple list might be called an "inventory list" or "product catalog".

What is a listing strategy?

A listing strategy is a plan for optimizing how you present your product online. This involves choosing the right keywords, setting competitive prices, and crafting compelling descriptions to attract buyers and maximize sales.

Final Thoughts

To sell a product on Amazon, Amazon merchants must add information about their product to Amazon listing. Adding correct information lets your customers better understand your products and effectively grows sales.

However, researching the right product to sell is equally important. Seller Assistant is a powerful product research extension for Amazon sellers engaged in online arbitrage, wholesale, and dropshipping. It’s an all-in-one extension incorporating features vital for product research. 

Advanced IP Alert can immediately tell you if a product has any sales restrictions or has created problems with account health in the past. It combines Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and Restrictions Checker in one tool.