Top Amazon Seller Analytics Tools

Tired of combing through endless supplier lists and storefronts just to find one profitable deal? Successful Amazon sellers – whether you're doing wholesale, deep into online arbitrage, or dropshipping – know that speed and precision make all the difference. 

That’s where analytics tools come in: they crunch bulk data from suppliers, monitor competition, and highlight your most profitable opportunities on autopilot.

In this post, we’ll dive into the top Amazon seller analytics tools built to supercharge your sourcing. From price list analyzers to competitor tracking software, these tools help you spot winners before the crowd does.

What Are Bulk Analytics Sourcing Tools?

Bulk analytics sourcing tools are software platforms designed to process and analyze large amounts of product and supplier data at once – not one listing at a time. For Amazon sellers, these tools eliminate the guesswork involved in product research, helping uncover high-profit items faster and with greater accuracy.

Instead of manually checking price lists, tracking competitor listings, or reviewing hundreds of product pages, these tools automate the heavy lifting. They help find profitable, resale-friendly brands, flag products with real profit potential based on your target criteria (profit margin and ROI, BSR, competition level, selling eligibility and restrictions, etc.), and help track best-sellers your competitors offer to sell the same.

Whether you're sourcing via wholesale, online arbitrage, or dropshipping, bulk analytics tools allow you to analyze thousands of products in minutes – not hours.

Key Types of Sourcing Analytics Tools

There are three core categories of tools that power bulk product research – each one built to solve a different piece of the Amazon sourcing puzzle.

Brand analytics tools

These tools help you evaluate brands before reaching out to them. They estimate how big the brand is, how many products it offers, the revenue potential, average Buy Box pricing, competition levels, and review quality – so you can decide if it’s worth the chase.

Use case example

You’re considering reaching out to Brand X for a wholesale account. Before sending an email, you run a brand scan and discover:

• The brand has 350 ASINs on Amazon
• Average Buy Box price is $34
• Amazon is on 60% of listings
• Review ratings average 3.1 stars

That tells you the brand is highly saturated and poorly rated – probably not worth the time. You pivot to another brand with less Amazon presence and better demand metrics.

Price list scanners

When you get a supplier’s product list, these tools do the matching magic. They connect each item to its Amazon ASIN and give you a rich spreadsheet with BSR, ROI, profit margins, competition, sales velocity, restrictions, variation count, and more – all filterable by your sourcing criteria.

Use case example

You receive a CSV price list with 5,000 UPCs from a new distributor. Instead of checking items one by one, you upload the file to a scanner. Within minutes, it flags:

• 300 ASINs with ROI >30%
• 75 items with over 200 monthly estimated sales
• 20 listings restricted for your account

You filter by your target ROI and competition limits and export a shortlist of 50 solid deals ready to evaluate deeper or purchase.

Competitor analysis tools

These tools track what your competitors are adding or dropping from their storefronts. That means you can spot trends, get inspired by what’s working for others, and even jump on profitable products early – without reinventing the wheel.

Use case example

You’re automatically monitoring a successful storefront in your niche. One day, the tool notifies you that they added a batch of new products. You check the ASINs and find three with great demand, low competition, and a match with one of your current suppliers.

That’s your cue: source the same items, undercut slightly, and grab some Buy Box share.

Benefits of Amazon Seller Analytics Tools

When you're analyzing thousands of products at once, guesswork just doesn’t cut it. Bulk analytics sourcing tools help Amazon sellers move fast, make smart data-backed decisions, and outplay the competition without burning hours.

Speed up sourcing at scale

These tools analyze thousands of SKUs in minutes, saving you from endless manual scanning. You upload a file or trigger a scan – and get instant insights.

Spot winning deals instantly

Advanced filters and ROI calculations highlight your best opportunities upfront. No need to crunch numbers or second-guess margins.

Track competition in real time

Get visibility into current sellers, price changes, and Buy Box trends. Some tools even flag listings under MAP or showing sales velocity spikes.

Visualize trends with Keepa and historical data

Integrated Keepa charts and historical pricing help you avoid fake spikes or falling stars. It’s like having a lie detector for product hype.

Avoid pitfalls: restrictions and IP flags

Some tools like Seller Assistant's Price List Analyzer scan for your selling eligibility, restrictions, hazmat, meltable, and other risk factors. You’ll know upfront if a deal is risky or incurs extra costs.

Fine-tune your margins and costs

Set taxes, VAT, prep costs, and multipack overrides directly inside the tool. This helps you calculate actual profitability down to the cent.

Stay organized with lists, notes, and tags

Save products to folders, mark favorites, and attach custom notes. You can track where deals came from and what strategy each product fits.

Best Brand Analytics Tool: Seller Assistant’s Brand Analyzer

Brand Analyzer by Seller Assistant is a powerful Amazon brand research tool built to help sellers quickly figure out whether a brand is worth reselling – before they even reach out. It automates deep brand research and delivers all the key data points you need to make smart, fast decisions. It’s a part of a comprehensive product sourcing software for Amazon sellers – Seller Assistant.

Just type in a brand name, and you’ll instantly see how big the brand is, how many products it sells, its average Buy Box pricing, total revenue potential, number of FBA competitors, and customer sentiment based on reviews and ratings. You can even download a detailed report with all product-level insights in one click.

Note. Seller Assistant is all-in-one product-sourcing software offering 20+ tools that helps Amazon sellers quickly find profitable and low-risk deals. It provides you with effective solutions for bulk wholesale price list scanning and brand analysis alongside advanced product research extensions, tools, and features providing you with in-depth product research data.

It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, Storefront Widget, Quick View, FBM&FBA Profit Calculator, Sales Estimator, Offers, Variation Viewer, Stock Checker, and offers secure and efficient solutions for teamwork.

What Brand Analyzer does

• Resale viability estimation

Quickly determines if a brand is worth approaching based on revenue, competition, and customer sentiment.

• Automated brand research

Eliminates manual checks by instantly compiling all critical brand data in one place.

• Revenue potential calculation

Estimates how much total monthly revenue the brand’s products generate on Amazon.

• Amazon competition insights

Shows Amazon’s Buy Box share, so you know whether Amazon dominates the listings or not.

• FBA seller count display

Reveals the average number of FBA sellers per ASIN, helping you gauge competition and profit potential.

• Brand catalog size
• Lists the total number of products under the brand – a quick way to measure market scope.
• Customer satisfaction metrics

Displays average review ratings and total number of reviews to reflect brand reputation.

• Buy Box price and fees overview

Provides average Buy Box prices and FBA fees to help you estimate potential profit margins.

• Full metric dashboard

All relevant data – from pricing and competition to sales and ratings – is shown in a single, easy-to-read dashboard.

• High-potential brand identification

Flags brands that are low-risk, under-served, and likely to deliver solid resale margins.

Benefits of Brand Analyzer

Efficient brand research

Brand Analyzer automates the entire research process, cutting down the time it takes to find profitable brands. No more manual digging or guesswork – just plug in a name and get instant insights.

Comprehensive data insights

You’ll get brand-level monthly revenue estimates, Amazon’s in-stock rate (aka Buy Box share), and the average number of FBA sellers. These insights help you size up brand potential and competition in a flash.

Market presence evaluation

See how many products the brand offers and how well they’re received. Total review count and average star rating tell you if customers actually like what the brand’s selling.

Informed decision making

Everything you need – revenue, competition, fees, ratings – is presented in one clean dashboard. That makes it easy to spot brands with strong resale potential and avoid the ones that’ll drain your time.

Simplified competition analysis

By showing how many FBA sellers you’re up against and how often Amazon dominates the Buy Box, Brand Analyzer helps you steer clear of brand traps with razor-thin margins.

Read more

Best Price List Scanner: Seller Assistant’s Price List Analyzer

Seller Assistant's Price List Analyzer is a comprehensive wholesale price list scanner purpose-built for Amazon sellers. It helps sellers instantly identify high-margin, low-risk products from bulk supplier lists by automatically matching supplier UPCs to Amazon ASINs and surfacing all critical data in one clean view.

Just upload your supplier sheet and let the tool do the heavy lifting – it auto-matches products to Amazon, calculates key profitability metrics (like ROI, margin, profit), and flags potential risks and restrictions. With its powerful filtering system, you can narrow down the results to your ideal sourcing targets and export ready-to-review files in seconds.

What Price List Analyzer does

• Data enrichment for smarter sourcing

Enriches your wholesale spreadsheets with Amazon-specific data including sales velocity, BSR, restrictions, and more.

• Automated matching to Amazon

Matches supplier products to their Amazon ASINs automatically, eliminating manual mapping.

• High-margin deal identification

Calculates ROI, profit, and margin for every item, helping you focus only on deals that meet your thresholds.

• Comprehensive performance insights

Gives you detailed data on sales volume, speed, and competitive saturation so you can project demand.

• Automated risk detection

Flags issues like IP complaints, hazmat, meltables, or approval-required products before you buy.

• Alerts and warnings

Includes built-in alerts like “No FBA Fees,” “ASIN Not Found,” “Set or Bundle,” and more, highlighting potential sourcing red flags.

• Customizable filtering

Lets you create and save filters to automatically exclude low-performing or risky listings from your deal list.

Benefits of Price List Analyzer

Automated deal identification

The tool automatically converts UPC/EANs to ASINs and runs instant profitability checks. It saves sellers hours of manual work and flags high-margin leads within minutes.

Smart bulk sourcing

Scan entire price lists in one click and apply layered filters to find the best product opportunities. Whether you’re sifting through 500 or 5,000 SKUs, this tool turns chaos into clarity.

Accurate profitability insights

See real profit, ROI, and margin numbers – not rough guesses. You’ll always know if a product meets your profit goals before you buy.

Product performance estimations

The tool shows BSR, sales velocity, and estimated monthly sales, giving you a real-world view of demand. That helps plan smarter buys and avoid dead inventory.

Product flags and warnings

Catch hidden issues before they become expensive mistakes. The tool alerts you to restricted items, fragile goods, IP risks, approval requirements, and more.

Identifying bulk restrictions and advanced risks 

Unlike most competitor tools, Price List Analyzer identifies complex product-level risks across your entire price list – not just one product at a time. It detects selling eligibility and restrictions, hazmat, meltable, heavy/bulky, fragile items, and IP alert flags in bulk – giving you a real edge in safe and scalable sourcing.

Data-driven sourcing decisions

With all performance, risk, and profitability metrics at your fingertips, you can make confident, informed decisions. No guesswork, just strategy.

Advanced filtering options

Filter by sales rank, ROI, FBA eligibility, or risk level – whatever matches your model. Save your filters for future scans and streamline your sourcing workflow.

Read more

Analyzer Tools – Bulk Analysis and Profit Calculation Software

Analyzer Tools is a popular and well-regarded bulk analytics platform for Amazon sellers. It helps analyze wholesale price lists and brands, offering robust data on product profitability, brand revenue potential, competition levels, and more.

The tool allows sellers to upload bulk product files, run category or brand-level scans, and get back enriched data including sales rank, sales velocity, estimated profit, ROI, and review quality. It’s a smart choice for sellers who want fast, reliable data processing across large product catalogs.

However, unlike Seller Assistant’s Price List Analyzer, Analyzer Tools does not surface selling eligibility, product IP alerts and Amazon policy violations, or advanced product risks (like hazmat, meltables, fragile items) in bulk – meaning sellers must manually check for hidden issues after initial scans.

What Analyzer Tools does

• Category and brand scanning

Quickly evaluates full categories or specific brands to identify overall sales and competition trends.

• Automated ASIN matching

Matches supplier product listings to their correct Amazon ASINs for detailed data enrichment.

• Profitability metrics

Calculates key financial indicators such as ROI, margin, profit, and FBA fees per product.

• Sales velocity tracking

Estimates how well each product sells, based on sales rank and historical volume.

• Buy Box and pricing insights

Provides current Buy Box data, historical pricing trends, and Amazon pricing behavior.

• Variation and review analysis

Shows variation depth, total review count, and average customer rating to evaluate listing health.

• Custom notes and product tagging

Lets sellers organize their lists with tags, favorites, and annotations for future reference.

• Keepa chart integration

Offers interactive Keepa charts directly in scan results for historical performance views.

• Bulk export options

Download filtered results, favorite lists, or custom reports to spreadsheets for deeper evaluation.

Benefits of Analyzer Tools

Fast bulk data processing

Analyzer Tools processes large price lists with speed and accuracy, making it ideal for wholesale and OA sellers working with volume.

Profitability insights

The tool calculates ROI, profit, and FBA fees at scale – helping sellers identify winning products with real margin potential.

Brand and category research

Sellers can analyze entire brands or categories to uncover under-served niches and profitable trends.

Product performance and review metrics

Provides visibility into sales rank, variations, and customer sentiment, offering clues about listing strength and sales potential.

Custom notes and favorites

Sellers can create favorite lists, and add custom notes to organize sourcing workflows efficiently.

What’s missing

Analyzer Tools doesn’t offer a complete sourcing ecosystem. Unlike Seller Assistant, which combines a price list scanner, brand analyzer, and competitor tracking tools in one interface, Analyzer Tools focuses only on isolated scans. Seller Assistant also includes powerful extras like a browser extension for advanced product-level research, a VPN for safer account usage, and IP Alert extension – giving sellers a unified platform for fast, safe, and scalable sourcing.

Additionally, while Analyzer Tools delivers strong analytics, it lacks critical features for fully secure, high-confidence sourcing. It doesn’t detect advanced risks like your eligibility to sell products and restrictions, product IP complaints and Amazon policy violations, hazmat, meltable, fragile, or heavy bulky items in bulk, which can result in missed red flags.

Scan Unlimited – Spreadsheet-Driven Wholesale Analysis Tool

Scan Unlimited is a wholesale product research tool used by Amazon sellers to analyze bulk price lists. It focuses on speed and simplicity, allowing users to upload supplier spreadsheets and receive fast, ASIN-matched results with key financial data.

This tool is especially popular with sellers who prefer a spreadsheet-style workflow and want basic profitability insights like ROI, BSR, and estimated monthly sales. It includes essential metrics like profit calculations and historical data but lacks some of the deeper brand and product research tools found in more comprehensive platforms.

Unlike Seller Assistant, Scan Unlimited doesn’t provide selling eligibility checks, bulk IP alerts, or advanced product risk analysis (e.g., hazmat, meltable, fragile flags). It’s a capable tool for basic filtering and profitability checks – but not designed for deep, multi-layered sourcing decisions.

What Scan Unlimited does

• Quick spreadsheet upload

Accepts CSV or Excel price lists and quickly starts scanning and matching ASINs.

• Automated ASIN matching

Matches UPC/EAN codes to Amazon listings and fills in core profitability and product data.

• Profitability calculations

Calculates profit, ROI, and margins based on the price list, giving sellers a quick profitability overview.

• Sales rank and velocity data

Displays Best Sellers Rank (BSR) and estimated monthly sales to help evaluate demand.

• Buy Box and historical pricing

Includes current Buy Box data and historical trends to assist with pricing strategy. Offers static Keepa chart

• Favorites and folder organization

Lets users organize scanned products into folders and save filtered or favorite results.

• Basic product detail view

Offers limited in-tool product insights such as variation count, and sales estimates.

Benefits of Scan Unlimited

Speed-focused sourcing workflow

Scan Unlimited is fast and simple – ideal for sellers who want to scan large lists quickly and apply basic filters without distractions.

Profitability and BSR at a glance

The tool gives instant access to profit margins, ROI, and sales rank so sellers can identify obvious winners in minutes. Allows to provide file-level discount %.

Return rate insights

While the tool doesn’t provide review and rating count data, it shows product return rate, which is essential to take into account as a potential risk.

Competition and sales estimates

Scan Unlimited shows Amazon’s presence in the Buy Box and estimates monthly sales – helping sellers assess both demand and competition risk.

Advanced filtering and calculations

Users can apply custom filters by ROI, BSR, price, and more, making it easier to surface top-performing deals. It also supports spreadsheet-based ROI and profit calculations.

Organized scan results

Sellers can save and organize their product findings using folders and favorite tags, streamlining bulk evaluation.

User-friendly spreadsheet customization

Results are displayed in a clean, spreadsheet-style interface that’s highly intuitive – ideal for sellers who want to easily customize their spreadsheet.

What’s missing

Scan Unlimited lacks brand-level analysis and competitor tracking features. It also doesn’t flag IP complaints, selling eligibility, or hazmat/meltable risks in bulk – issues that can lead to sourcing costly or restricted products without warning. While they declare they have an extension processing IP alerts and restrictions, it doesn’t work anymore.

In contrast, Seller Assistant includes a complete ecosystem:

• Price List Analyzer, Brand Analyzer, and Seller Spy competitor tracking tools
• Advanced product research and Chrome extensions
• Bulk risk and eligibility detection,and  IP Alerts
• VPN support for account safety
• All in one tightly integrated platform – something Scan Unlimited doesn’t offer.

Rocket Source – Amazon Wholesale List Analyzer 

Rocket Source is an Amazon FBA price list analyzer tool built to help sellers quickly assess wholesale product leads. It focuses on fast scanning, profitability metrics, and historical data.

Users can upload supplier price lists, automatically match items to ASINs, and get enriched spreadsheets with key data points like ROI, profit, BSR, and historical Buy Box pricing. Rocket Source also includes a unique flagging system for issues like pricing below MAP – giving sellers a heads-up before they invest.

However, while it delivers strong core functionality, Rocket Source lacks advanced brand analysis, storefront tracking, and complete risk profiling (e.g., IP alerts, fragile, hazmat, and selling eligibility). It also doesn’t integrate browser-based sourcing extensions or offer a unified toolkit across sourcing, analysis, and compliance like Seller Assistant.

What Rocket Source does 

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• Spreadsheet upload and ASIN matching

Quickly processes supplier price lists and matches them to Amazon ASINs.

• Profitability calculations

Calculates profit, ROI, margin, and FBA fees for each matched product.

• Sales and pricing metrics

Provides BSR, sales velocity estimates, and historical Buy Box data to support demand evaluation.

• Flagging system (not yet implemented)

Notifies users of issues like missing MAP pricing, or missing FBA fee data – based on pre-set flags.

• Product folders and favorites

Enables sellers to organize, save, and export filtered lists or marked products for review.

• Static Keepa charts

Displays snapshot of Keepa pricing history to support pricing trend insights.

• Custom notes and tag support

Lets users add notes and apply tags to manage sourcing lists more effectively.

Benefits of Rocket Source

Fast product list processing

Rocket Source handles large supplier lists with ease and returns key profitability metrics quickly.

Built-in alert system (not yet implemented)

The tool will have a flagging feature highlighting issues like Buy Box price below MAP, or missing fees – helping sellers avoid simple sourcing mistakes.

Straightforward profitability data

Displays ROI, profit, and BSR metrics at scale, letting sellers zero in on potentially profitable deals. Allows calculations.

Flexible organization tools

Folders and favorites let users manage and revisit products efficiently.

What’s missing

Rocket Source focuses on price list scanning only – it doesn’t support brand-level evaluation or competitor monitoring. It also lacks bulk detection for selling eligibility, IP complaints, hazmat, fragile, meltable, or heavy products, leaving sellers exposed to high-risk inventory if they don’t manually check each item.

In contrast, Seller Assistant combines:

• Price list scanning, brand analysis, and competitor tracking
• Advanced risk detection tools (bulk IP flags, eligibility, hazmat, meltables, etc.)
• Browser-based extensions for in-depth research
• Built-in VPN for safer multi-user operations and account protection
• All-in-one functionality gives Seller Assistant users a 360° view of each deal – something Rocket Source can’t match.

Seller Spy – Competitor Storefront Tracker by Seller Assistant

Seller Spy is Seller Assistant’s automated competitor analysis tool, built for Amazon wholesale sellers, online arbitrage sellers, and dropshippers. It allows you to monitor other sellers’ storefronts and track what products and brands they start or stop selling – all in just a few clicks.

This tool is ideal for finding product gaps and market opportunities by identifying what you're not selling that your competitors are. It also helps you stay price-competitive by monitoring how other sellers price their products. Once connected to a competitor’s storefront, Seller Spy generates a detailed, downloadable Excel file with full product and seller activity logs.

What Seller Spy does 

• Automated competitor tracking

Monitors Amazon storefronts to track which products are added or removed by competitors – no manual checks required.

• New and removed product tracking

Shows the exact date a product was added or removed from the competitor’s store, so you can react to trends in real time.

• Product gap discovery

Helps you spot products that your competitors are selling but you’re not – creating new sourcing and expansion opportunities.

• Competitor pricing monitoring

Displays your competitor’s current product pricing to help you stay competitive and adjust margins smartly.

• Detailed Excel reports

Download a full breakdown of competitor activity including ASINs, prices, images, and product links for easy analysis.

• Seller and storefront data

Displays competitor name, storefront link, seller rating, total reviews, and marketplace location.

• Team tracking and collaboration

For Seller Assistant Teams users, shows which team member added a competitor for monitoring – great for shared workflows.

• Last update timestamp

Indicates the most recent scan date, so you know how fresh your competitor data is.

Benefits of Seller Spy

Effortless competitor monitoring

Automate the process of tracking competitor storefronts, saving hours of manual work and letting your team focus on strategy.

Stay informed about new products

Instantly see when competitors add new products – giving you a chance to react, source similar items, or spot upcoming trends.

Identify product gaps

Find out which products your competitors are selling that you're not. Use that data to expand your catalog and fill competitive gaps.

Competitive pricing

Track how your competitors price their items, so you can align or optimize your pricing strategy for stronger Buy Box performance.

Improved decision-making

With real-time competitor data and historical activity logs, you gain deeper insight into what’s working for others – helping you plan better product selections, pricing, and inventory strategies.

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FAQ

What are Amazon seller analytics tools used for?

They help sellers analyze bulk product data, supplier lists, and competitor storefronts to uncover high-margin, low-risk opportunities faster and more efficiently.

Can I use Amazon seller analytics tools for both wholesale and online arbitrage?

Yes. Most analytics tools support both models – wholesale sellers often scan supplier price lists, while online arbitrage sellers use them to monitor competitors and scout profitable listings at scale.

What’s the difference between a price list scanner and a brand analyzer?

A price list scanner evaluates supplier files and identifies profitable ASINs, while a brand analyzer helps assess the resale viability of an entire brand by looking at sales volume, competition, and customer sentiment.

Do Amazon seller analytics tools show if I can sell a product (eligibility)?

Some tools like Seller Assistant offer eligibility checks and risk flags (e.g., hazmat, meltable, IP alerts). Others may not include this, so always confirm what compliance data is included.

Can I track my competitors with Amazon seller analytics tools?

Yes – tools like Seller Spy let you monitor competitor storefronts to see what they add or remove, helping you find new ideas and stay competitive on pricing and product selection.

Final Thoughts

Succeeding on Amazon isn’t just about finding products – it’s about finding the right products, fast. Whether you're analyzing brands, scanning bulk price lists, or tracking competitor moves, the right analytics tools make all the difference.

From Seller Assistant's all-in-one powerhouse to specialized scanners like Analyzer Tools, Rocket Source, and Scan Unlimited, there’s no shortage of smart tech to help you scale. But the key is choosing tools that not only surface profitable deals – but also flag risks, check eligibility, and give you the full picture before you invest.

Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.