7 Selling Tips for New Amazon Sellers in 2024

Starting an Amazon business in 2024? You've come to the right place. 

To succeed on Amazon, you need to stay ahead of the game with the latest tips and strategies. In this guide, we'll cover everything from understanding the new FBA fees to building a strong brand. 

Whether you're just getting started or looking to boost your current sales, these tips will help you navigate the Amazon marketplace and achieve success in selling. 

Read on to discover how to make the most of your Amazon business in 2024.

Tip #1: Choose the Right Fulfillment Method

Choosing the right Amazon fulfillment method is crucial. Whether it's Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), or Fulfillment by Merchant (FBM), you need to align it with your business strategy. I recommend choosing FBA since it's the most popular fulfillment method for Amazon sellers, and for good reason.

Using Fulfillment by Amazon gives you a big advantage. FBA makes your products eligible for Amazon Prime, which means faster shipping and higher visibility. 

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Here's why you should consider it:

• More Sales: The Prime badge attracts customers because they love fast, free shipping.
• Less Work: Amazon handles storage, packing, and shipping, saving you time to focus on other parts of your business.
• Better Service: Amazon manages customer service and returns for FBA products, boosting your reputation and keeping customers happy.

Using Fulfillment by Amazon improves your product's visibility and sales while Amazon handles logistics. However, this method is becoming more challenging each year, so if you choose to use FBA, the next tip will be extremely important for you.

Tip #2: Understand the New FBA Fees

Big changes hit Amazon FBA fees in 2024, and it's crucial to stay on top of them. The new fees can impact your bottom line, so here's what you need to know:

• Review the Updated Fee Structure: Amazon introduced a low-inventory-level fee starting April 1, 2024, specifically for FBA sellers. This fee encourages better inventory management by ensuring sufficient stock levels across fulfillment centers. Having enough inventory can help products generate more sales.
• Calculate Your Costs: Before listing a product, calculate all potential fees. This will help you price your products correctly and maintain healthy profit margins. Keep in mind that the low-inventory-level fee won't apply to products that have sold less than 20 units in the past 7 days.
• Look for Cost-Saving Opportunities: To avoid these fees, optimize your inventory. Use tools like the FBA Inventory and FBA Revenue Calculator to effectively track and manage your inventory levels.

Staying informed about these changes will help you keep your costs in check and your profits up.

Tip #3: Optimize Your Listings

If you have just started, knowing about listing optimization is crucial. This is a process all successful Amazon sellers do to generate more sales. Here are some key tips:

• Use Relevant Keywords: Research and use keywords that potential buyers are searching for. Include these in your product title, bullet points, and description.
• High-Quality Images: Use clear, high-resolution images that show your product from different angles. Include lifestyle photos that show the product in use.
• Compelling Titles and Descriptions: Write clear and compelling product titles and descriptions. Highlight the key features and benefits of your product.
• Bullet Points: Use bullet points to list essential features and benefits. Make them easy to read and scan.

By optimizing your listings, you make your products more appealing and easier for customers to find, which can lead to more sales.

Tip #4: Utilize Amazon Coupon Codes

Amazon coupon codes are a powerful tool to increase your sales. Coupons make your products stand out by offering discounts that attract more customers. Here's how to make the most of them:

• Turn on Amazon Coupon Codes: Activate coupon codes for your listings. When customers see a coupon, they're more likely to click on your product because everyone loves a good deal. This increased traffic can lead to higher sales and better rankings on Amazon.
• Set Up Attractive Discounts: Even small discounts can make a big difference in attracting buyers. Experiment with different coupon values to see what works best for your products.
• Promote Your Coupons: Use social media, email marketing, and other channels to inform customers about your coupons. The more people who know about the discounts, the more likely they will use them.

Amazon coupon codes can give your products a competitive edge and drive more sales.

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Tip #5: Run PPC Campaigns

Running Amazon PPC (Pay-Per-Click) campaigns is vital to boosting your product visibility and sales. PPC ads let you promote your products directly on Amazon, reaching customers who are searching for items like yours.

Start with automatic campaigns to let Amazon find the best keywords for you. Then, switch to manual campaigns to target those high-performing keywords more precisely. Regularly check your campaigns, adjust your bids, and add negative keywords to avoid wasting money on irrelevant clicks.

Set a budget that fits your goals and increase it as you see good results.

Tip #6: Know Your Competition and Build Your Brand

The e-commerce landscape is always changing, and in 2024, there's more competition than ever. For example, let's take Temu, a new marketplace quickly becoming popular with low prices and free shipping. This makes it a tough competitor for Amazon sellers sourcing from China.

To compete, Amazon sellers need to adjust their strategies. Build a strong brand around your product and offer something unique. Focus on delivering better quality, unique features, or outstanding customer service. Develop a compelling brand story and engage with your customers.

Stay aware of your competition and keep improving your brand to maintain a competitive edge in the market.

Tip #7: Utilize Seller Tools

Another important tip for speeding up your Amazon business is to start using seller tools. These tools streamline operations, provide insights, and help you make smart decisions. By automating tasks and offering analytics, seller tools save you time and boost efficiency.

As a new Amazon seller, investing in these tools might seem like an additional cost, but it's worth it. Many tools offer different pricing plans, so you can start small and upgrade as your business grows. For example, Seller Assistant offers a Start Plan, a Pro Plan, and various add-ons. They even have a free version you can test before deciding to invest.

The tool simplifies product research, listing optimization, and inventory management. It helps you find profitable products and provides detailed insights into key metrics like Best Seller Rank (BSR), price history and competitor analysis. 

Overall, seller tools are a great addition to your business. They can significantly improve your Amazon operations, helping you stay ahead in the market.

Final Thoughts

Starting an Amazon business in 2024 presents many challenges, but you can set yourself up for success with the right strategies. By choosing the right fulfillment method, understanding the new FBA fees, knowing your competition, optimizing your listings, running PPC campaigns, utilizing Amazon coupon codes, and leveraging seller tools, you can navigate the competitive landscape and grow your business.

Remember, every successful Amazon seller started where you are now. Stay informed, stay adaptable, and keep improving your approach.