Unlocking Walmart Marketplace with Effective Repricing Strategy

We also know that you’ve probably been hearing lots of chatter about Walmart Marketplace and its untapped potential for growth. If you’re like most of our audience, you might be interested in diversifying your business, but remain skeptical about Walmart’s ability to really help you increase your bottom line. Is it really worth the time and effort required to gain traction on a new marketplace? And why aren’t there any software solutions out there that are helping out with more effective repricing strategy?

Stick with us as we dive into Walmart Marketplace—a platform that is often underestimated but, yes, is in fact brimming with untapped potential for savvy sellers like yourself. In this post, we'll explain exactly why Walmart Marketplace warrants your strategic attention and how accurate data and strategic pricing decisions can empower you to unlock its full potential.

Redefining Opportunity: Walmart Marketplace in Context

Let's dispel the notion that Walmart Marketplace pales in comparison to Amazon. While Amazon undeniably commands a lion's share of the market, Walmart's platform offers a distinct set of advantages and opportunities. With its stringent vetting process and curated seller base, Walmart Marketplace provides a less saturated environment where quality and differentiation can shine. Moreover, Walmart's expansive customer base and diverse product categories present a fertile ground for those willing to strategically position themselves for success.

Consider the impressive growth trajectory of Walmart Marketplace, which has experienced a 79% year-over-year increase in GMV (Gross Merchandise Volume) as of the latest quarter. This substantial growth outpaces even Amazon's marketplace growth rate, signaling a significant opportunity for sellers to capitalize on Walmart's expanding ecosystem.

It would be pretty good to get a piece of that pie, right? So let’s dive into how you can do it.

Unique Challenges: Why Amazon Repricing Strategies Won’t Work on Walmart Marketplace

Many price management solutions attempt to apply the same repricing strategy on Walmart Marketplace that they use on Amazon. However, due to several key differences in platform dynamics, what works on Amazon may not yield the same results. That’s why it’s important to make sure the repricer you choose has a unique, Walmart-focused approach in these crucial areas:

API Data: Avoiding Inaccuracies and Outdated Information

Walmart's API is known to provide inaccurate or outdated product and pricing information approximately 40% of the time. This significant error rate can lead to repricing strategies based on incorrect data, which can severely impact your competitive positioning.

To compete effectively on Walmart Marketplace, it's crucial to have access to accurate, up-to-the-minute Buy Box information for your listings. Without this, you're essentially making pricing decisions blindfolded. For example, a simple check in the Seller Center against the frontend of Walmart Marketplace will reveal mismatches in data for about 2 out of every 5 of your listings.

How can your repricer be working effectively if it is basing its pricing decisions based on incorrect information?

Fast Speed: Outpacing Walmart’s Slow Built-In Repricer

Walmart’s internal repricer updates prices about 4-6 times per day, which is insufficient in a fast-paced marketplace where the Buy Box winner can change multiple times within an hour.

Implementing instant price changes can drastically increase your Buy Box share—from a mere 2-4% to around 70%. This is because software capable of making immediate adjustments can consistently capture the Buy Box before slower competitors regain it, sometimes hours later. During these intervals, competitors might incrementally raise their prices while holding the Buy Box, thus maximizing their profits at your expense.

Unique Strategy: Outpacing Walmart’s Slow Built-In Repricer

Similar to Amazon, Walmart weighs factors like seller ratings, handling times, and fulfillment methods when awarding the Buy Box. However, the methodology they use to score these different factors against one another is definitely different. Therefore, repricing strategies need to be sophisticated enough to incorporate these variables effectively. 

For example, is your repricer smart enough to understand, given the same handling time, it can get away with a bit higher of a price on Walmart than it can on Amazon? If it is blindly applying the same logic to both marketplaces, you could be less optimized than you think.

The selling fees on Walmart differ from those on Amazon, which necessitates a repricing tool that can accurately factor in these costs along with your product costs to ensure you never sell below your minimum acceptable profit margin.

Due to less aggressive competition and slower repricing responses on Walmart, there are more opportunities to increase your prices while maintaining the Buy Box. Effective automated repricing strategies on Walmart should include tactics to raise prices strategically, maximizing profit rather than engaging in constant price wars.

By understanding these key differences (data, speed, and strategies), you can tailor your approach to effectively compete on Walmart Marketplace. Leveraging tools like Flashpricer, designed to overcome these specific challenges, can provide you with the competitive edge necessary to thrive in this distinct e-commerce environment.

The Bottom Line: It’s Time to Act

The e-commerce landscape is evolving, and with it, new opportunities emerge for those willing to challenge conventional wisdom and explore uncharted territories. Walmart Marketplace is not a mere alternative to Amazon; it's a strategic asset for sellers seeking to diversify their revenue streams and maximize their potential.

Now is the time to act. Try Flashpricer free for 14 days and unlock the full potential of Walmart Marketplace. Don't let misconceptions hold you back from realizing its full potential. Seize the opportunity and embark on a journey of strategic expansion and sustainable growth today.