2024 Important Dates Amazon FBA: Key Dates for Amazon Sellers

As an Amazon FBA seller, staying ahead of the curve is crucial for success. You must mark your calendar with the key dates for 2024 to ensure your business is primed for maximum growth and efficiency throughout the year. 

From major sales events to inventory deadlines, this comprehensive guide will equip you with the knowledge to navigate the Amazon landscape and optimize your operations for peak performance.

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Amazon Seller Calendar 2024

Amazon Seller Calendar is an invaluable tool that can help sellers of all sizes to succeed on Amazon. By staying informed about key federal holidays and events and planning their product inventory in advance, sellers can increase sales and ensure their orders are delivered to Amazon fulfillment centers and customers on time. 

Below, you can find a month-by-month Amazon seller calendar.

January

Key events 

January marks the start of 2024. This month’s sales focus is on New Year's resolutions and trends. Consumers often make purchasing decisions based on New Year's resolutions related to health, fitness, and self-improvement. 

• January 1: New Year’s Day
• January 2: Science Fiction Day
• January 6-7: Orthodox Epiphany and Christmas Day
• January 14-16: NRF 2023: Retail’s Big Show & Expo
• January 15:  Martin Luther King (MLK) Day
• January 23-26: The Outdoor Retailer Snow Show
• January 31: Deadline for filing W-2 Wage and Tax Statement forms to IRS.

Selling tips

• Highlight health, fitness, and self-improvement products to attract potential buyers;
• Start researching new winning products for 2024. Use professional product research tools like Seller Assistant App to make your product sourcing easy and effective;
• Amazon fulfillment centers will be closed on New Year's Day, so plan accordingly for inventory and shipping needs.

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February

Key events 

As Valentine's Day approaches, Amazon sellers can capitalize on this romantic holiday and other critical events in February 2024 to boost their sales.

• February 1: Black History Month begins
• February 2: Groundhog Day
• February 10: Lunar (Chinese) New Year
• February 11: Super Bowl Sunday
• February 14: Valentine’s Day
• February 19: Presidents’ Day
• February 19: Family Day (Canada)
• February 28: Deadline for 1099 tax form paper filing to IRS.

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Selling tips

• Grow sales by targeting specific demographics, such as couples for Valentine's Day;
• Offer sporting items to football fans for Super Bowl Sunday;
• Plan inventory and promotions to maximize sales;
• Provide gift-wrapping services and personalized messages to enhance the customer experience and encourage repeat purchases.

March

Key events 

As spring approaches and consumers prepare for warmer weather activities, Amazon sellers can focus on this seasonal shift and other important events in March 2024 to boost their sales. 

• March 2–16: Florida Spring break 
• March 4–6: The Prosper Show
• March 8: International Women’s Day
• March 12: Daylight Saving Time
• March 15: Deadline for tax filing — partnerships (must send form 1065), multi-member LLCs (must send form 1065), and S-Corporations (must send form 1120-S)
• March 17: St. Patrick’s Day
• March 17–20: Shoptalk
• March 20: First day of spring (Spring Equinox)
• March 22: Beginning of Ramadan
• March 25–31: Holy Week
• March 29: Good Friday
• March 30: Easter Saturday
• March 31: Easter Sunday

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Selling tips

• Update your offers to incorporate spring-themed images to increase visibility and attract relevant traffic;
• Use Florida Spring break to sell travel accessories;
• Leverage Easter holidays to attract customers. Prepare for a surge in sales of Easter decorations, gifts, and candy;
• Offer attractive promotions and ensure your inventory levels are sufficient to meet demand.

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April

Key events 

Since buyers start planning for outdoor activities and home improvement projects as the weather warms up, Amazon sellers can make respective offers in April 2024 to boost their sales. Many people use April to declutter and organize their homes, so you can attract buyers with new goods.

• April 1: April Fools’ Day
• April 11: National Pet Day
• April 15: Deadline to file taxes for individuals, sole proprietors, C corporations, single-member LLCs, or LLCs taxed as a corporation
• April 21: End of Ramadan
• April 22: Earth Day
• April 23: World Book Day

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Selling tips

• Highlight products related to gardening, camping, and home renovations to attract potential buyers;
• Offer discounts and promotions on cleaning supplies, home organization products, and storage solutions to attract shoppers;
• Begin purchasing products for Amazon Prime Day in mid-July;
• Start ordering inventory for the Back-to-School season in August.

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May

Key events

As Mother's Day approaches and summer preparations begin, Amazon sellers can capitalize on this celebratory month. Consumers start planning for summer activities and outdoor gatherings around Memorial Day. Many students graduate in May, offering an opportunity to promote graduation gifts, apparel, and personalized items.

• May 1–4: Labor Day in China
• May 8–9: White Label Expo Las Vegas
• May 5: Cinco de Mayo
• May 14: Mother’s Day
• May 14–16: Sellers Summit
• May 27: Memorial Day

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Selling tips

• Prepare for a surge in sales of gifts, jewelry, and personalized items for Mother’s Day;
• Offer attractive promotions and ensure sufficient inventory;
• Highlight products related to grilling, camping, and outdoor entertainment to attract potential buyers for Memorial Day;
• Offer discounts or bundle deals to encourage purchases with students;
• Prepare inventory for Father's Day in June.

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June

Key events 

As summer begins and consumers gear up for outdoor activities, Amazon sellers can make money on this season and other key events in June 2024. Father's Day is an excellent chance to grow sales. Also, consumers start planning for summer vacations and outdoor activities around the Summer Solstice. 

• June 1: Beginning of the Pride Month 
• June 11–13: Commercenext
• June 13–15: Retail Innovation
• June 14: Flag Day
• June 16: Father’s Day
• June 19: Juneteenth
• June 20: First day of summer (Summer Solstice).

Selling tips

• Father’s Day is the occasion to sell gifts, electronics, and personalized items;
• Consider selling Pride inventory;
• Offer products related to travel, camping, and outdoor entertainment to attract potential buyers;
• Qualify in advance for the Lightning Deals during Amazon's annual Prime Day event. Offer significant discounts and promotions across a wide range of products. 

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July

Key events 

As the summer season heats up and buyers continue to enjoy mid-summer vacations, Amazon sellers can use this energetic month to grow sales. The key seller events of this month are Independence Day and Amazon Prime Day.

• July 1: Canada Day
• July 4: Independence Day
• July 11–12: Amazon Prime Day (predicted).

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Selling tips

• Vacation season is a perfect occasion for selling travel-related items and popular summer merchandise such as beach gear, outdoor furniture, and sports equipment;
• Sell gifts for Independence Day, including patriotic decorations, fireworks, and summer essentials;
• Offer attractive Lightning Deals for Amazon Prime Day event; capitalize on increased traffic and sales potential, and use this occasion to promote and sell slow-moving inventory at a discount;
• Start offering back-to-school supplies and apparel in late July; prepare your inventory and promotions accordingly to attract shoppers;
• Begin preparations for Black Friday and Cyber Monday in November.

August

Key events 

August is a Back-to-School month when customers do school shopping. Other events like Beer Day, Burger Day, and Cat and Dog Days offer a lot of selling options for sellers. 

• August 2: International Beer Day
• August 8: International Cat Day
• August 12–15: eTail East
• August 16: Back-to-school
• National Burger Day (August 24): 
• August 26: International Dog Day.

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Selling tips 

• Consider offering discounts or promotions to students during the back-to-school season to encourage purchases;
• Create bundle deals that combine essential school supplies, such as notebooks, pens, and backpacks, to boost average order value;
• On International Beer Day, offer beer-related products, such as brewing kits, craft beers, and beer glasses;
• Sell pet supplies, cat and dog toys, treats, and accessories on Cat and Dog days;
• List burger-related products, such as burger presses, grilling tools, and gourmet burger patties;
• Get ready for Amazon Prime Big Deals in October.

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September

Key events 

Consumers in the United States take advantage of Labor Day’s three-day weekend to enjoy outdoor activities and shopping sprees. Also, this is an NFL month. September is a busy month for Amazon sellers because they start preparations for the Holiday Season.

• September 2: Labor Day
• September 5: Start of NFL season 
• September 10: Mid-Autumn Festival (Asian countries)
• September 15-October 15: National Hispanic Heritage Month
• September 23: First day of Fall (Fall Equinox).

Selling tips

• Begin planning for the Holiday Season; research and purchase inventory; arrange for shipping and fulfillment;
• Offer sports and football goods on NFL season;
• Sell mooncakes, lanterns, and family goods on Mid-Autumn Festival;
• Showcase Hispanic-origin items to connect with a broader audience and promote diversity.

October

Key events 

Halloween and Amazon Prime Big Deals are the significant events in October. You can increase sales and attract customers by offering products at these events.

• October 2–4: Rosh Hashanah (Jewish New Year)
• October 10–12: Amazon's Prime Big Deals (predicted)
• October 14: Columbus Day
• October 14: Canadian Thanksgiving
• October 31: Halloween.

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Selling tips

• Promote your products on Amazon Prime Big Deals, offer discounts, Lightning deals and Today’s Deals;
• Compile gift ideas for Halloween celebrations and promote them through social media, email marketing, and your Amazon listings;
• Highlight products that are perfect for fall activities, such as cozy blankets, pumpkin-scented candles, and autumn-themed apparel;
• Highlight the quality of your products, especially those that are handmade or handcrafted;
• Begin ordering inventory for the Lunar (Chinese) New Year.

November

Key events 

November is the month of massive sales. By this time, you must have prepared the inventory and promo campaigns for the holiday season, Black Friday, and Cyber Monday. November 2 is the last day to send inventory to Amazon for  Black Friday and Cyber Monday.

• November 1: Beginning of the National Native American Heritage Month
• November 3: Daylight Saving Time
• November 5: Election Day
• November 11: Veterans Day and Singles’ Day
• November 11: Remembrance Day (Canada)
• November 28: Thanksgiving
• November 29: Black Friday
• November 30: Small Business Saturday.

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Selling tips

• Participate in Amazon's Black Friday sales event by offering significant discounts and promotions across a wide range of products;
• Offer discounts and promotions on products that support veterans, such as American flags, military-themed apparel, and donations to veteran organizations;
• Sell Thanksgiving decorations, traditional Thanksgiving dinner ingredients, and gifts for family and friends;
• Offer holiday discounts and promotions to attract shoppers with competitive pricing throughout the holiday season. 

December

Key events 

December is a holiday month. The main selling events of this month are Cyber Monday and Christmas. Run your best promotions and discounts to benefit from the huge sales potential of this month. Remember that December 1 is Amazon's Christmas inventory deadline.

• December 2: Cyber Monday
• December 7–15: Hanukkah
• December 22: First day of winter (Winter Solstice)
• December 24: Christmas Eve
• December 25: Christmas
• December 26-Jan 1: Kwanzaa
• December 26: Boxing Day (Canada)
• December 31: New Year’s Eve.

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Selling tips

• Сapitalize on the holiday shopping frenzy by offering Cyber Monday deals and promotions to attract online shoppers;
• Sell Hanukkah decorations, gifts, and traditional treats;
• Promote festive Christmas gifts, decorations, jumpers, and apparel to attract shoppers celebrating this holiday tradition;
• Highlight products related to cozy winter activities, such as hot chocolate, blankets, and winter sports equipment;
• Prepare for a last-minute rush of Christmas gift purchases. Offer expedited shipping options and ensure your inventory levels are sufficient to meet demand;
• Celebrate the holiday season by offering discounts and promotions on post-Christmas gifts and clearance items.

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FAQ

Is it too late to start selling on Amazon in 2024?

No, it is not. You can still start selling on Amazon in 2024. Amazon is a vast and ever-growing marketplace with millions of customers, so there is always room for new sellers. With careful planning and execution, you can still succeed in the Amazon market, even if you start late.

How do I find year-to-date sales on Amazon?

To find your year-to-date sales on Amazon, go to Reports > Business Reports > Year to Date in your Seller Central account. This report will show you your total sales, units sold, and average selling price for the year to date.

How do I add holidays to Amazon Seller Central?

To add holidays to Amazon Seller Central, you can go to Settings > Account Info > Listing Status and then click on "Going on vacation?" Select the marketplaces you want to suspend and then click "Confirm." That will add the holiday dates to your vacation settings.

What is an FBA seller on Amazon?

An FBA seller on Amazon is a seller who uses Fulfillment by Amazon (FBA) to fulfill their orders. FBA is a service that allows Amazon to store, package, and ship products for sellers. That can save sellers a lot of time and money and help them improve their customer service ratings.

Is there a vacation mode for Amazon seller?

Yes, there is a vacation mode for Amazon sellers. This feature allows sellers to temporarily suspend their listings and stop receiving orders while they are away.

Can I pause my Amazon seller account?

Yes, you can pause your Amazon seller account. That is called "vacation mode." Go to Settings > Account Info > Listing Status in your Seller Central account to activate it. Select the marketplaces you want to suspend and click "Confirm." Your listings will be removed from those marketplaces until you turn off vacation mode.

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Final Thoughts

In conclusion, As we look ahead to 2024, it's essential for Amazon sellers to stay informed about key dates and events that can impact their business. By understanding these important milestones, you can proactively plan your inventory, marketing campaigns, and customer service strategies to maximize your sales and success throughout the year.

Remember, preparation is key in the dynamic world of Amazon selling. By staying ahead of the curve and leveraging the winning products to your advantage, you can position yourself for a prosperous and profitable 2024.

Tools like Seller Assistant App will help you reach this target. This cutting-edge product-sourcing browser extension is tailor-made to find the most high-margin items for your Amazon store. With this tool appearing on Amazon search and product pages, you can effortlessly see all crucial product data. It includes an FBM and FBA profit calculator, Quick View, Stock Checker, Restrictions Checker, and a host of other features that help detect the best products for your Amazon business.