How to Sell on Amazon Fresh — Complete Guide

Are you an Amazon seller looking to tap into the growing online grocery market? Selling on Amazon Fresh can be a lucrative opportunity for your business. With millions of customers eager to order fresh produce, pantry staples, and more, Amazon Fresh provides a convenient platform for sellers to reach a broad audience. In this post, we'll guide you through the process of selling on Amazon Fresh, from what to sell as Amazon Fresh products to how to apply to sell in this category. Get ready to expand your business and capitalize on the booming demand for grocery delivery on Amazon Fresh.

What Is Amazon Fresh?

Amazon Fresh is an online grocery delivery and pickup service offered by Amazon. It allows customers to order a wide range of fresh produce, pantry items, household essentials, and more directly from Amazon's inventory. 

With Amazon Fresh, customers can conveniently have their groceries delivered right to their doorstep or schedule a pickup from a nearby Amazon Fresh pickup location. 

For sellers, Amazon Fresh offers a platform to reach a large customer base and expand their business in the online grocery market.

What to Sell as Amazon Fresh Products?

When it comes to selling products on Amazon Fresh, you can sell products in many popular categories, like Fruits & Vegetables, Meat & Seafood, Dairy, Eggs, & Cheese etc.

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You can focus on several categories to cater to the needs of online grocery shoppers. Remember to focus on quality, freshness, and competitive pricing to stand out in the Amazon Fresh marketplace. 

Product categories for Amazon Fresh

• Fresh produce
• Pantry staples
• Dairy and eggs
• Meat and seafood
• Bakery and baked goods
• Beverages
• Snacks
• Household essentials
• Specialty and organic products
• Local and unique items

‍Tip. You must conduct market research and analyze customer preferences to identify trending and in-demand products. Seller Assistant App is a powerful tool that can assist you with selecting what to sell on Amazon Fresh. This comprehensive extension combines all the necessary features for efficient product research. By displaying crucial product metrics directly on Amazon's product and search pages, Seller Assistant App streamlines the process of sourcing high-profit products. Moreover, its extensive database enables you to quickly identify past issues that may have impacted account health, allowing you to proactively avoid potential problems. Seller Assistant App provides the insights you need for successful selling on Amazon.

Related: How to find Profitable Products for Amazon Online Arbitrage

‍Benefits of Selling on Amazon Fresh

Selling on Amazon Fresh offers numerous benefits for sellers looking to tap into the online grocery market. 

Reaching new customers

Amazon Fresh provides access to a vast customer base, including millions of active Amazon customers interested in purchasing groceries online. That allows sellers to reach a new audience and increase their sales potential..

Less competition

Compared to other Amazon marketplaces, the competition on Amazon Fresh is relatively lower. While the online grocery market is growing, the number of sellers specifically targeting Amazon Fresh is still smaller in comparison to other popular categories. That provides sellers with a chance to stand out and gain a competitive edge by offering unique products, competitive pricing, and exceptional customer service.

Amazon Fresh is growing

Amazon Fresh is experiencing significant growth as more customers embrace the convenience of online grocery shopping. As a seller, being part of Amazon Fresh helps you benefit from this growth trend, as more customers will likely turn to Amazon Fresh for their grocery needs. 

Enhanced product visibility

By listing products on Amazon Fresh, sellers benefit from increased visibility on Amazon's marketplace. This exposure helps attract new customers and increases the chances of product discovery, leading to potential sales growth.

Convenience for customers

Amazon Fresh offers customers the convenience of ordering fresh groceries and household essentials from the comfort of their homes. This convenience factor drives demand and encourages repeat purchases, benefiting sellers who can provide quality products and reliable delivery.

Inventory Requirements for Amazon Fresh

The conditions to sell on Amazon Fresh are similar to those in Grocery & Gourmet Food category. To sell food products on Amazon, there are essential requirements you must meet.

Packaging

Food should be prepared, packaged, sealed, and labeled correctly to protect it during shipping and prevent contamination or damage.

Licensing and compliance

You need to have the necessary licenses and approvals for the products you want to sell. It's important to follow federal and state laws regarding your products and business operations.

Selling new products

Amazon Fresh only allows the listing of new products, not used or refurbished items.

Expiration dates

Each food item must have a clear expiration date marked on it unless it is exempted from this requirement. That applies to both products being shipped and those displayed on the website.

Shelf life management

It's crucial to ensure that the remaining shelf life of your grocery products is sufficient. Do not remove or alter the expiration date, and keep the Fulfillment Center informed of the accurate shelf life details. Use the provided inventory file template and indicate that the product requires an expiration date.

English labeling

All products covered by federal, state, and local laws must have labels in English.

Multi-pack expiration dates

If you sell products in multi-packs, the expiration date on the packaging should match the earliest expiration date of the individual products inside.

UPC code usage

When listing Grocery & Gourmet Food products, use the manufacturer's UPC code. Refer to Amazon's guidelines for more information on Product UPCs and GTINs. If a product doesn't have a UPC, follow the instructions on listing it correctly.

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Related: How to Sell Grocery on Amazon: Complete Guide 2023

Amazon Fresh Expiration Dates

To sell on Amazon Fresh, it's crucial to follow expiration date guidelines. Your products should have clear labels displaying "Best By," "Sell By," or "Use By" dates. That helps customers know the freshness of the product they're purchasing. Amazon Fresh products typically have a shorter shelf life than regular Amazon items. Therefore, it's essential to regularly check your stock levels and rotate your inventory accordingly to ensure freshness and avoid selling expired products.

Temperature Requirements for Amazon Fresh

When selling refrigerated, frozen, or raw agricultural commodities on Amazon Fresh, it's important to use proper packaging suitable for shipping. The packaging should maintain safe temperatures for the products during delivery. Refer to the temperature limits shown in the table below.

Certain foods require temperature control to ensure their quality and performance. For example, chocolate can melt, and the potency of Vitamin D supplements can be affected. It is necessary to control the temperature to meet the standards for maintaining quality and performance.

For raw agricultural commodities that don't have an expiration date, they should still have an acceptable shelf life. They must meet quality standards, such as being ripe and free from mold, pests, and contamination. These measures are important to ensure the safety and freshness of the products you sell on Amazon Fresh.

Who Can Sell on Amazon Fresh?

Amazon has high-quality standards for selling food. Therefore, it places additional requirements on those who sell it. To sell on Amazon Fresh, you need to gain approval from Amazon and meet specific requirements as a seller. 

Seller requirements for Amazon Fresh

• Order Defect Rate should be less than 1%. That measures the percentage of orders that have defects, such as negative feedback, A-to-z Guarantee claims, or credit card chargebacks;
• Pre-Fulfillment Cancel Rate should be kept below 2.5%. This rate indicates the percentage of orders canceled by you before they are shipped to customers;
• Late Shipment Rate must be less than 4%. This rate shows the percentage of orders shipped after the expected ship date.

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How to apply to sell on Amazon Fresh?

By following the steps below, you can increase your chances of getting approved to sell on Amazon Fresh.

Steps to getting approved for Amazon Fresh

• Step 1. Get a Professional Seller Account on Amazon, as selling on Amazon Fresh is available to professional sellers only.
• Step 2. Check your eligibility by reviewing Amazon's requirements. Ensure you have a positive selling history and meet performance metrics.
• Step 3. Apply for approval in the "Grocery & Gourmet Food" category. Copy the ASIN of a product within the Grocery category, go to your Seller Central account, access the "Add a product" section, click on "Apply to sell," and then "Request approval."
• Step 4. Gather the necessary documentation, such as invoices, product labels, and licenses, to demonstrate compliance with Amazon's requirements. Make sure the documents are recent, have accurate name and address information, include manufacturer/distributor details, and show a minimum purchase quantity of 10 units.
• Step 5. Submit your application through Seller Central, ensuring all information is accurate and complete.

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Final Thoughts

Selling on Amazon Fresh can be a game-changer for your business. By following the steps outlined in this guide, including sourcing quality products, obtaining approval, and following Amazon’s product requirements, you can position yourself for success. Take advantage of the growing online grocery market, reach a broader customer base, and leverage Amazon's trusted brand. So, get started today and unlock the full sales potential on Amazon Fresh. 

Seller Assistant Аpp can effectively and reliably help you with this task. This all-in-one extension incorporates all features vital for product research. Seller Assistant App shows you the product’s profit, margin, and ROI. It also helps you immediately see if a product has any sales restrictions or has previously triggered problems with account health. It combines an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one tool.