How to become an Amazon Top Rated Seller?

As an Amazon seller, your ultimate goal is to be the best. However, Amazon is a highly competitive marketplace, and this may take a lot of work. 

If you want to build a successful business on Amazon, you must find profitable products that will become best-sellers and offer them at a competitive price. You must also ensure your customers are happy with your orders and service.

In this post, we'll discuss how to identify best sellers on Amazon and give you tips to become a top-rated seller.

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What Is Amazon Best Seller?

An Amazon Best Seller is a product that has consistently sold well on Amazon over a period of time. Amazon Best Sellers are determined by a number of factors, including sales rank, reviews, and price. 

Amazon Best Sellers are more visible to potential customers because they appear at the top of the search results. They are more likely to be purchased by the shoppers because they trust a product other people buy. The sellers selling many Amazon Best Sellers are seen as more reliable and trustworthy and have higher ratings.

How to Find Best Sellers on Amazon?

To be a top-rated seller, you must aim to sell as many best sellers as possible. There are several ways to find them on Amazon.

Amazon Best Sellers Rank

Amazon Best Sellers Rank (BSR) is a system that ranks products on Amazon based on their sales performance. BSR data is collected and updated daily and can be used to compare the popularity of different products within a specific category. 

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BSR can help you identify popular products, compare product popularity, and track product performance. The lower the BSR, the more sales you can make.

The BSR for a product is calculated based on the number of units sold in a specific time period, divided by the number of units sold by all other products in the same category. 

Tip. When you do product sourcing, you must quickly estimate how well the product sells. To do that, you must see the average and current BSR number and its trend. All these figures you can quickly determine with Seller Assistant App. This comprehensive product research extension shows all these data on the Amazon product page. 

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Amazon Best Sellers list

The Amazon Best Sellers list is a dynamic ranking of the top-selling products on Amazon. It helps identify the most popular products. The list is grouped by category. 

Best Sellers list is updated frequently, typically several times a day, to reflect the latest sales data. Products are ranked based on their BSR.

The Best Sellers list is a page on Amazon where shoppers look for popular and well-reviewed products. It can also be a valuable tool for sellers who want to identify products selling well in their category.

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Amazon Best Seller Badge

The Amazon Best Seller Badge is a sign that appears on product pages and search results to show that a product is one of the top sellers in its category. The badge is an orange ribbon icon with the number on the list written in white.

The badge is awarded to products with consistently high sales performance in their category. Amazon's ranking algorithm considers a variety of factors when determining which products to award the badge, including the number of units sold, sales velocity, and customer reviews.

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Tips to Become a Top-Rated Seller

Becoming a top-rated Amazon seller requires time, effort, and commitment. However, with the right tips and tools listed below, it will be easier for you to succeed.

Tip 1. Find best-sellers with sourcing tools 

Selecting the right product to sell is crucial to become the top-rated seller. Your chosen products should be in high demand, have low competition, be competitively priced, and be free from restrictions or intellectual property complaints. 

Furthermore, your product selection should be profitable, allowing you to cover all costs, including product acquisition, fulfillment and shipping, and Amazon fees.

How to find profitable best sellers?

To identify such items, you can utilize the Seller Assistant App. That cutting-edge product sourcing tool lets you swiftly evaluate potential products against these criteria. This extension provides sales estimates, competition analysis, competitive pricing guidance, product restriction and issue alerts, and FBA and FBM profit calculation, fee, and shipping cost calculations.

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Tip 2. Sell on the optimized listings

Your product listings are the first thing potential customers will see, so making them as appealing as possible is important. Use high-quality photos and videos, and write informative and engaging descriptions. You should also make sure to use relevant keywords in your listings so that your products are easy to find. 

How to optimize product listings?

You can use Amazon’s Generative AI listing tool to create optimized listings quickly. This tool uses AI language models to generate product titles, bullet points, and descriptions based on a short description provided by the seller. Sellers can use this tool to create new listings or improve existing ones.

To use this tool, sellers only need to enter a short product description in a few words or sentences in their Seller Central account. The tool can also help sellers find the right keywords to use in their descriptions, making their products more likely to be seen by customers.

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Tip 3. Set competitive prices

Customers are always looking for the best deals, so it is essential to price your products competitively. However, you need to make sure that you are pricing your products high enough to cover your costs and make a profit. 

The effective way to set product pricing is to automate them. You can ensure your products are always competitively priced by automatically adjusting your prices to match the competition. That can help you attract more buyers and increase your sales.

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How to automatically adjust the prices?

To automatically change your prices on Amazon, you can use repricing tools. They keep track of the prices of your products and your competitor's items and automatically adjust them to stay competitive. 

One such tool is Amazon's Automate Pricing tool. This tool allows you to choose from pre-made rules or set up your own. For example, you can set a rule to lower your price if a competitor lowers their price, or you can set a rule to raise your price if your inventory levels are low.

Tip 4. Use Amazon FBA

Fulfillment by Amazon (FBA) is a program that allows sellers to store their products in Amazon's fulfillment centers and let Amazon handle the picking, packing, shipping, and customer service for their orders. There are many benefits to using Amazon FBA for sellers who want to be top-rated.

Benefits of Amazon FBA

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Improved customer satisfaction

Amazon FBA helps sellers improve their customer satisfaction by providing fast and reliable shipping and excellent customer service. Customers are more likely to leave positive feedback for sellers who use FBA, as they have a positive experience with their orders.

Increased sales

Amazon FBA can help sellers increase sales by making their products eligible for Prime shipping. Additionally, Amazon FBA can help sellers grow sales by making their products more visible to buyers. Products fulfilled by Amazon are more likely to rank higher in search results and get the Buy Box.

Reduced costs

Amazon FBA can help sellers reduce their costs by eliminating the need to manage their own shipping and customer service. That can save sellers time and money, especially if they are selling a large number of products.

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Tip 5. Manage your inventory

To effectively manage your inventory, you must keep track of how many products you have on hand and set reorder points so you don't run out of stock. That will help you avoid overstocking and minimize storage fees.

How to simplify inventory management?

There are different approaches to managing your inventory. You can do it manually by filling in spreadsheets or by using inventory management tools. 

You can use Amazon's Manage Inventory Tool or a third-party tool like SoStocked. SoStocked is a software program that can help you avoid common inventory management mistakes, such as over-ordering, under-ordering, ordering late, and keeping track of multiple spreadsheets. SoStocked is fully customizable so that you can tailor it to your specific needs. 

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Tip 6. Maintain a healthy seller account

Amazon Account Health is a metric that assesses the overall performance of your seller account on the Amazon platform. Maintaining a healthy Amazon Seller Account Health Rating is crucial for success as a top-rated seller on the platform. A “Healthy” Seller Account Health Rating indicates that you are a reliable and trustworthy seller who adheres to Amazon's policies and provides excellent customer service. 

Sellers with good Seller Account Health Ratings are likelier to be eligible for the Buy Box, which can boost sales. Also, it reduces the risk of account suspension and improves overall selling performance.

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How to ensure Amazon Account Health?

To maintain a healthy account, you must comply with Amazon’s policies, have a small number of returns and chargebacks, and deliver orders on time. 

To be compliant with the policies, before you sell a product on Amazon, make sure it is not gated and not disputed by someone else claiming ownership. Selling restricted or disputed products could get your listing removed or your account suspended.

You can use Seller Assistant App to check for restrictions and IP complaints before listing a product. The app will show alerts for IP complaints and product restrictions. It also indicates warnings for oversize, fragile, meltable, HazMat, and adult products.

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Tip 7. Get positive seller feedback and reviews 

Seller feedback is a numerical rating, ranging from 1 star (worst) to 5 stars (best), that customers can leave for a seller after an order is completed. This rating reflects the overall customer satisfaction with the seller's performance.

Seller reviews, on the other hand, are written comments or descriptions that customers can leave along with their star rating. These reviews provide detailed feedback about the product.

Both seller feedback and reviews play a significant role in a seller's success on Amazon. Positive seller feedback and reviews can boost a seller's reputation, increase their visibility in search results, and make them more likely to win the Buy Box.

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Provide excellent customer service

Respond promptly to customer inquiries, address issues efficiently, and aim to resolve disputes amicably.

Ensure product quality

Sell high-quality products that meet customer expectations.

Package products securely

Package products carefully to prevent damage during shipping.

Ship orders promptly

Ship orders as soon as possible and track shipments accurately.

Encourage feedback

Politely ask customers to leave feedback after they receive their orders.

Respond to negative feedback

Respond to negative feedback in a professional manner.

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FAQ

Who is the #1 seller on Amazon?

The #1 seller on Amazon is Amazon itself. Amazon sells a wide variety of products, including electronics, books, clothing, and home goods. Amazon is consistently ranked as one of the most popular online retailers in the world.

What is best seller ranking in Amazon?

An Amazon Best Sellers Rank (BSR) is a ranking that indicates how well a product is selling compared to other products within the same category on Amazon. It is calculated based on sales data over time.

How do I find out top sellers on Amazon?

You can find top sellers on Amazon by browsing the Best Sellers pages, which are available for different product categories. You can also use Amazon's search bar to find specific products and view their Best Sellers Rank.

What does the Best Seller Badge mean?

The Best Seller Badge on Amazon indicates that a product is the best-selling item in its category. This badge can help boost a product's visibility and sales.

How do you get an Amazon Best Seller Badge?

To get the Amazon Best Seller Badge, you must have the highest sales velocity in your category over time. That means you must consistently sell more products than your competitors to achieve and maintain the badge.

Who is the biggest Amazon seller in the world?

Amazon is the biggest Amazon seller in the world. In 2022, Amazon generated $365.9 billion in net sales, making it the largest online retailer in the world. The top Amazon third-party seller in 2022, estimated by review number, is MEDIMOPS from Germany.

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Final Thoughts

In conclusion, becoming a top-rated Amazon seller takes time and effort. But by following the tips in this post, you can be on your way to achieving your goals.

The path to becoming a top-rated Amazon seller starts with identifying the right products to sell. Seller Assistant App, an all-encompassing product research tool for Amazon FBA sellers, helps find profitable product opportunities.

With Seller Assistant App, you can effortlessly review crucial product metrics directly on Amazon search and product pages. This powerful tool integrates an FBM and FBA profit calculator, Quick View, Stock Checker, Restrictions Checker, and many other valuable features that streamline the product sourcing process for sellers.\