Best Amazon Price Tracking Software

Selling on Amazon is a game of numbers, and price tracking is one of the most critical factors for staying competitive. 

Whether you're trying to beat the competition, maximize profits, or automate repricing, the right Amazon price tracking software can make all the difference. An Amazon price tracker helps sellers stay ahead by providing real-time data on price changes and supplier discounts, ensuring they make informed pricing decisions to boost sales and maximize profitability. 

In this post, we’ll explore the top tools designed to help Amazon sellers monitor price changes, track discounts, and optimize pricing for better sales.

What Is an Amazon Price Tracker?

An Amazon price tracker is a tool designed to monitor and analyze price fluctuations on Amazon. These tools help users track product price history, set alerts for price drops, and make data-driven decisions. Whether you're a seller optimizing your pricing strategy or a shopper hunting for the best deals, an Amazon price tracker ensures you never overpay or miss a profitable deal.

Price trackers can automatically scan product listings, compare prices across different retailers, and notify users of price changes via browser extensions, push notifications, or email. Some advanced tools even offer AI-powered repricing, historical pricing insights, and competitor analysis.

Types of Amazon price trackers

There are different types of price trackers, each catering to a specific audience. Here are the three main types.

Price trackers for finding high-margin deals

For Amazon sellers, price tracking isn’t just about finding deals – it’s about identifying profitable deals. These tools monitor price trends, demand, and competition to help sellers source products with the highest profit margins. These trackers often include the following features.

Key features 

• Historical price data

Helps sellers assess long-term pricing trends to determine profitability.

• Product performance information

Allows to estimate how well the product sells and how fast it will sell to avoid low-demand slow-movers

• Competitor tracking

Monitors rival pricing strategies to identify gaps in the market.

• Amazon FBA profit calculators

Estimates potential ROI, margins, fees, and logistics costs for better profitability assessment.

Price trackers for sellers maximizing discounts

For Amazon resellers, keeping costs low is key to maximizing profit margins. Such price trackers help sellers identify and take advantage of various discount opportunities, from temporary price drops to stackable savings like cashback, coupons, gift cards, and credit card rewards. By strategically combining these savings, resellers can reduce product costs by up to 20%, making their business more competitive.

Key features 

• Tracking multiple discount types

Monitors daily deals, bulk discounts, and limited-time promotions.

• Cashback and rewards integration

Identifies cashback programs, loyalty rewards, and best rebate programs to maximize savings.

• Coupon automation

Finds and applies discount codes at checkout.

• Price drop alerts

Notifies sellers when a product's price falls within a profitable range for resale.

Price trackers for dynamic repricing

Winning the Amazon Buy Box and maintaining competitive pricing requires constant monitoring and adjustments. These tools combine price tracking with automated repricing to ensure that sellers stay ahead without manually updating prices. They help sellers dynamically adjust prices based on market conditions, competition, and demand.

Key features 

• Automated repricing

Adjusts product prices in real-time to stay competitive.

• Buy Box optimization

Increases chances of winning the biggest Buy Box share by analyzing key pricing factors.

• AI-driven pricing strategies

Uses algorithms to determine the most profitable pricing approach.

• Competitor price tracking

Monitors rival pricing and adjusts accordingly to maintain a competitive edge.

Why Do Amazon Sellers Need Price Trackers?

Amazon’s marketplace is constantly changing, and staying ahead requires real-time pricing insights. Amazon price trackers help sellers make data-driven decisions, ensuring they stay profitable and competitive.

Stay competitive with real-time price monitoring

Prices on Amazon fluctuate frequently, and a small price difference can determine who wins the biggest Buy Box share. A price tracker helps sellers monitor competitor pricing and adjust their own prices strategically.

Find profitable deals before the competition

A price tracker identifies price drops, limited-time promotions, and supplier discounts. This allows sellers to source inventory at the lowest possible cost, maximizing profit margins.

Track pricing trends to stay profitable

Understanding pricing trends helps sellers make smarter pricing decisions and select deals. Historical price data allows sellers to see if you can sell the products at the average Buy Box price or close. If there are essential price drops, it’s difficult to maintain a consistent profit.

Automate pricing adjustments for better sales

Manual price changes can be time-consuming and inefficient. With automated repricing tools, sellers can adjust their prices dynamically to stay competitive without constant monitoring.

Maximize profit margins by pricing smartly

Pricing too high can drive customers away, while pricing too low can reduce profitability. A price tracker helps sellers find the sweet spot, adjusting prices based on market demand and competition.

Best Amazon Price Trackers for Finding High-Margin Deals

Amazon sellers need powerful product sourcing tools to identify profitable products quickly and efficiently. These tools include price tracker features to analyze pricing trends, competitor activity, and sales potential, helping sellers select high-margin deals. Below are two of the best tools for finding high-margin deals.

Seller Assistant Extension – the ultimate product sourcing software

Seller Assistant Browser Extension is a comprehensive product sourcing tool designed to help Amazon sellers identify high-margin, low-risk leads directly on Amazon product pages, search pages, supplier websites, and competitor storefronts. The extension streamlines product research, offering in-depth insights into sales potential, profitability, competition, and hidden risks, making it an essential tool for both wholesale, online arbitrage and dropshipping sourcing.

Key features

• Instant product insights

The Extension’s Product View displays detailed sales potential, competition intensity, Buy Box eligibility, restrictions, and IP complaints directly on Amazon product pages.

• Side Panel View

Allows sellers to compare supplier and Amazon product data side-by-side, ensuring informed sourcing decisions.

• Quick View on search pages

Provides at-a-glance profitability indicators for faster deal evaluation.

• FBM&FBA Profit Calculator
• Accurately calculates profit, ROI, Amazon fees, VAT, and logistics costs for both FBA and FBM sellers.
• Sales and competition analysis

Tracks historical price trends, sales velocity, Buy Box ownership, and best-selling variations.

• Gives sales estimates

Predicts potential sales quantity and revenue for your products using Sales Estimator

• IP Alert system

Warns about potential intellectual property violations and policy risks to help sellers avoid high-risk products.

• Restriction Checker

Identifies your eligibility to sell products on your account and product restrictions

• Alerts and Flags

Shows product alerts (hazmat, heavy and bulky, meltable, and many more).

• Competitor monitoring

Analyzes storefronts with Storefront Widget, revealing top-performing products and pricing strategies.

Pros

✅ Detailed pricing data for better decision-making

Tracks Buy Box average prices over 30, 90, and 180 days, allowing sellers to identify products with stable or volatile price levels before sourcing. If there are essential price drops, it’s difficult to maintain a consistent profit.

✅ Accurate sales estimates and product performance analysis

Predicts potential sales volume, providing insights into how many units a seller can expect to sell. Sales velocity forecasting helps assess whether a product is worth investing in.

✅ Comprehensive competition insights

Tracks FBA and FBM competitor offers, showing the number of sellers, stock availability, and Buy Box ownership percentage to assess how competitive a listing is.

✅ Profitability calculations in one click

The FBM & FBA profit calculator provides a full breakdown of profit, ROI, margin, Amazon fees, and logistics costs, available directly on Amazon product pages and supplier websites for real-time sourcing evaluation.

✅ All-in-one product sourcing platform

Combines product research, profit calculations, IP risk alerts, and competitor analysis in a single extension, eliminating the need for multiple tools.

Cons

❌ No price drop alerts

It does not let you set price drop alerts.

❌ No discount tracking

As it’s a product sourcing software, it does not monitor discount codes or promotions, it offers a lot of other useful functions.

Price

Monthly subscription starts from $29.99, yearly subscription starts from $159.99/ 14-day free trial.

Note. Seller Assistant is all-in-one product-sourcing software offering 20+ tools that helps Amazon sellers quickly find profitable and low-risk deals. It provides you with effective solutions for bulk wholesale price list scanning and brand analysis alongside advanced product research extensions, tools, and features providing you with in-depth product research data.

It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, Storefront Widget, Quick View, FBM&FBA Profit Calculator, Sales Estimator, Offers, Variation Viewer, Stock Checker, and offers secure and efficient solutions for teamwork.

Keepa – advanced tool for price history and sales tracking

Keepa is one of the most widely used Amazon price tracking tools, offering comprehensive price history charts, sales rank tracking, and real-time price alerts. It provides sellers with deep insights into product pricing trends over time, helping them make informed purchasing and pricing decisions. Unlike other product research tools, Keepa focuses heavily on historical data, making it a valuable asset for sellers looking to track market trends and forecast demand.

Key features

• Keepa charts for in-depth analysis

Displays interactive graphs with historical data for pricing, BSR trends, Buy Box price changes, new and used product offers, and review count.

• Comprehensive price history tracking

Displays historical price data for Amazon, third-party sellers (FBA & FBM), and even used products over multiple timeframes (30, 90, 180 days, and all-time).

• Sales rank tracking

Monitors Best Sellers Rank (BSR) history, showing how frequently a product sells and whether demand is increasing or decreasing.

• Buy Box tracking

Tracks Buy Box ownership over time, helping sellers identify which price points win the Buy Box most often.

• Price drop and availability alerts

Notifies users when a product’s price drops to a set threshold or when it comes back in stock.

• Competitor analysis

Shows the number of active sellers on a listing, their pricing strategies, and stock levels to help assess competition.

Pros

✅ Extensive historical pricing data

Tracks pricing trends for Amazon, third-party sellers, and used items across multiple timeframes.

✅ Sales rank insights

Monitors BSR trends and drops, helping sellers estimate actual product sales volume.

✅ Buy Box and competition tracking

Provides details on Buy Box ownership percentages, FBA vs. FBM offers, and competitor pricing strategies.

✅ Alerts and tracking

Allows users to set custom price drop notifications and monitor product availability.

Cons

❌ No built-in profitability calculator

Unlike some sourcing tools, Keepa does not calculate Amazon fees, profit, or ROI.

❌ No IP alert system or restriction checker

Does not notify sellers about intellectual property complaints, restrictions, or policy violations.

Price

Has a free version with limited data. The paid version costs 19€/month.

Best Amazon Price Trackers for Maximizing Discounts

For Amazon resellers, lowering sourcing costs is a key strategy for increasing profit margins. The best price tracking tools in this category help sellers take advantage of cashback programs, discount stacking, and promotional offers. Below are two of the best tools for maximizing savings on product sourcing.

Rakuten – comprehensive cashback platform for Amazon resellers

Rakuten is one of the largest cashback platforms, offering users a way to earn cashback on purchases from thousands of retailers, including major sourcing platforms like Walmart, Target, Best Buy, and Home Depot. For Amazon resellers, Rakuten provides a simple way to reduce sourcing costs by earning cashback on every eligible purchase.

Key features

• Cashback on purchases

Earn a percentage of cashback from participating retailers, with rates varying by store and category.

• Browser extension for automatic savings

The Rakuten extension notifies users of cashback opportunities while shopping online.

• Stackable with other discounts

Cashback can be combined with credit card rewards, coupons, and gift card savings for maximum cost reduction.

• Quarterly cashback payouts

Users receive cashback payments via PayPal or check every three months.

Pros

✅ Reduces sourcing costs

Cashback earnings help lower the actual cost of products, increasing profit margins.

✅ Works with thousands of retailers

Covers most major sourcing websites used by Amazon resellers.

✅ Easy to use

Automatic cashback activation through the browser extension.

✅ Stacks with other savings

Can be combined with coupons, gift cards, and credit card rewards for extra discounts.

Cons

❌ Not all retailers offer cashback

Some stores have exclusions on certain products or categories.

❌ Cashback isn’t instant

Payouts are processed quarterly, meaning sellers need to wait for their savings.

Price

Free to use.

Honey – Automated coupon and discount tracker

Honey is a browser extension that automatically finds and applies coupon codes at checkout while also offering cashback rewards through its Honey Gold program. For Amazon resellers, Honey helps reduce sourcing costs by applying available discounts and tracking price drops on products of interest.

Key features

• Automatic coupon search

Finds and applies the best available coupon codes at checkout.

• Honey Gold rewards

Earn cashback on purchases at participating stores, redeemable for gift cards.

• Amazon price tracking

Tracks historical price trends and price drops for products on Amazon.

• Droplist feature

Allows users to save products and get notified when prices drop.

Pros

✅ Saves money with automatic coupon application

Helps resellers maximize discounts at checkout.

✅ Includes a cashback rewards program

Honey Gold lets users earn points that can be redeemed for gift cards.

✅ Tracks Amazon price drops

Useful for timing purchases when products are at their lowest price.

✅ Easy integration with online shopping

Works automatically in the background.

Cons

❌ Not all coupons work

Some coupon codes may be expired or invalid for certain purchases.

❌ Limited cashback options compared to Rakuten

Honey Gold rewards are less extensive than Rakuten’s cashback program.

Price

Free to use.

Best Amazon Price Trackers for Dynamic Repricing

To stay competitive on Amazon, sellers must adjust prices dynamically based on market conditions, competitor activity, and Buy Box ownership. The best price trackers in this category come with automated repricing features, allowing sellers to maximize sales and profits while staying competitive. Below are two of the best tools for dynamic repricing.

Feedvisor – AI-powered repricing and revenue optimization

Feedvisor is an AI-driven repricing and optimization platform designed for Amazon sellers and brands looking to maximize revenue while maintaining competitive pricing. It uses real-time data analytics and machine learning algorithms to adjust prices dynamically, ensuring that sellers can win the Buy Box while maximizing profit margins.

Key features

• AI-powered dynamic repricing

Uses machine learning algorithms to automatically adjust prices in real-time, considering factors like competition, demand, and Buy Box performance. Continuously analyzes market conditions, competitor pricing, and demand trends to adjust product prices automatically for maximum profitability.

• Buy Box optimization

Helps sellers increase Buy Box ownership by identifying the ideal pricing strategy for each product.

• Predictive analytics and demand forecasting

Analyzes market trends to predict sales velocity and optimize pricing accordingly.

• Comprehensive competitor insights

Monitors competitor pricing strategies, allowing sellers to adjust their approach dynamically.

• End-to-end business optimization

Offers inventory management, ad optimization, and overall business intelligence insights.

Pros

✅ Advanced AI-driven repricing

Continuously adjusts prices based on real-time data for optimal profitability.

✅ Increases Buy Box wins 

Helps sellers secure more Buy Box placements, leading to higher sales volume.

✅ Data-driven insights and forecasting

Uses predictive analytics to adjust pricing strategies proactively.

✅ Comprehensive business optimization

Goes beyond repricing to provide inventory and ad management tools.

Cons

❌ High-cost solution

Designed for large-scale sellers and brands, making it expensive for small businesses.

❌ Steep learning curve

Requires some time and expertise to fully leverage its capabilities.

Price

Custom pricing based on business size and needs – Typically targeted at high-volume Amazon sellers.

RepricerExpress – flexible repricing tool

RepricerExpress is an automated repricing solution designed for Amazon sellers of all sizes. It enables sellers to compete more effectively by adjusting prices dynamically based on competition, Buy Box status, and pricing rules. RepricerExpress offers both rule-based and algorithmic repricing, making it a flexible solution for different selling strategies.

Key features

• Rule-based and algorithmic repricing

Sellers can choose between manual pricing rules or fully automated AI-powered pricing strategies.

• Buy Box targeting strategies

Allows sellers to set specific pricing rules for winning the Buy Box without sacrificing margins.

• Bulk repricing automation

Adjusts prices across large inventories quickly and efficiently.

• Competitor analysis and monitoring

Tracks competitor prices in real-time and adjusts accordingly.

Pros

✅ Flexible repricing options

Supports both rule-based and automated repricing, making it suitable for all seller types.

✅ AI-driven tools

A budget-friendly option for sellers who need effective repricing without high costs.

✅ Helps increase Buy Box ownership

Provides Buy Box-targeting strategies to boost sales opportunities.

✅ Multi-marketplace functionality

Works for sellers operating on multiple Amazon platforms.

Cons

❌ Lacks advanced AI-driven analytics

While effective, it does not offer predictive AI insights like Feedvisor.

❌ Requires manual setup for rules-based strategies

Sellers need to configure pricing rules manually if they do not opt for automation.

Price

Starts at $99/month.

FAQ

What is an Amazon price tracker?

An Amazon price tracker is a tool that monitors and records price changes for products on Amazon, helping sellers and shoppers track historical trends and find the best prices. Some price trackers also provide additional product insights, such as sales rank history, Buy Box ownership, and competitor pricing.

Why do Amazon sellers need a price tracker?

Amazon sellers need price trackers to analyze price trends, track competitor pricing, and optimize their own pricing strategies. These tools help sellers identify profitable products, find sourcing discounts, and adjust prices dynamically to stay competitive.

What is the best Amazon price tracker for sellers?

The best Amazon price tracker depends on your needs – Seller Assistant Extension and Keepa are great for product research and historical pricing, while Feedvisor and RepricerExpress offer dynamic repricing to win the Buy Box. Rakuten and Honey help sellers lower sourcing costs through cashback and coupons.

How does Amazon repricing software work?

Amazon repricing software automatically adjusts product prices based on competitor activity, Buy Box performance, and pricing rules. Some tools, like Feedvisor, use AI-powered automation, while others, like RepricerExpress, offer manual rule-based strategies.

Can I track Amazon price drops?

Yes, tools like Keepa, Honey, and CamelCamelCamel allow users to track price drops and set alerts when a product reaches a target price. These features are useful for both sellers looking for sourcing opportunities and buyers searching for the best deals.

Final Thoughts

Amazon price tracking and repricing tools are essential for staying competitive, sourcing profitable products, and maximizing sales. Whether you need a tool for finding high-margin deals, tracking discounts, or automating repricing, choosing the right software can make a significant impact on your business.

For Amazon product sourcing, tools like Seller Assistant provide in-depth insights into profitability, competition, and sales estimates, helping sellers make data-driven decisions. If you're focused on discount tracking and cashback, platforms like Rakuten and Honey help lower sourcing costs. For automated repricing, options like Feedvisor (AI-driven) and RepricerExpress (scalable & affordable) ensure your prices remain competitive without constant manual adjustments.

Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.