Amazon SEO: Important Tips to Improve Your Search Rankings on Amazon
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Selling on Amazon can be profitable if you know what you are doing. Beyond finding the right products and connecting with reliable suppliers, sellers should also focus on Amazon SEO.
Amazon SEO is crucial for a successful Amazon business. To help you improve your search ranking, here are some essential insights and tips concerning Amazon SEO that you should know.
What is Amazon SEO, Why Does It Matter?
Amazon continues to introduce innovation to its platform to improve the user experience and remain competitive in the industry. From its humble beginnings as an online selling website and later as an eCommerce platform, it has transitioned into a go-to search engine for online users looking for consumer goods.
According to a Consumer Trend Report, 51% of consumers start their product searches on Amazon instead of using other search engines. Therefore, Amazon sellers must ensure their products appear on Amazon search result pages.
To achieve this, you must implement Amazon SEO. If you are unfamiliar with Amazon SEO, it refers to various strategies sellers may implement to enhance brand and product visibility in Amazon search result pages.
How Does Amazon Search Engine Differ From Google
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When speaking SEO, online users cannot help but compare Amazon SEO to Google SEO. To help you further understand Amazon SEO, here is a brief comparison of Amazon and Google SEO.
The main difference between Amazon and Google SEO is its purpose. Google SEO aims to increase visibility and drive website traffic for various reasons, including lead generation, brand awareness, and online sales. On the other hand, Amazon SEO is primarily focused on optimizing product listings to appear higher in Amazon's search results. Amazon SEO aims to drive sales by making listed products more discoverable to Amazon shoppers.
It is also worth noting that Amazon's A9 algorithm mainly checks relevancy, listing optimization, and performance metrics when ranking a listing. In contrast, Google's algorithm has complex ranking factors, including keyword usage, high-quality backlinks, and site architecture.
In summary, Amazon SEO is clearly for visibility and is primarily sales-driven. On the other hand, Google SEO focuses on a broader range of goals. This underscores the importance of online marketers understanding and leveraging Amazon SEO for their product listings.
Important Components That Affect Amazon Search Ranking
Improving your Amazon search ranking is crucial in driving sales. To help you improve customer engagement, visibility, and sales, here are some critical aspects of Amazon SEO you should know about:
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Keyword Research
Conducting keyword research is essential for improving your search ranking on Amazon. Keywords help customers find your product.
One of the most user-friendly ways to perform keyword research is to utilize the Amazon Search Box. This page element provides a drop-down menu of suggested keywords, which you can confidently consider potential keywords for your listing optimization.
Alternatively, you can analyze competitor keywords. You can check what keywords competitors use either manually or with the help of Amazon keyword research software.
Product Descriptions
Amazon's algorithm highly considers product descriptions when ranking listings on Amazon search result pages. For your listings to rank higher on Amazon, you should create informative product descriptions.
Providing shoppers with accurate and detailed descriptions of the product being sold is not just a requirement but a crucial step in building trust with your customers. Essential details to include in your listing are product materials, color, quantity, size, dimension, and even care instructions.
Product descriptions also allow for keyword expansion. Use relevant keywords throughout your descriptions to improve your search ranking.
Bullet Points
In addition to an optimized product description, you should also maximize the use of bullet points. The bullet point section of the product detail page gives you an opportunity to:
- Use relevant keywords effectively
- Balance the level of detail you are providing to customers
- Enhance customer experience
When creating bullet points for Amazon SEO, choose only the most important details about your product that you want to stand out, such as product design highlights, special features, or unique usage.
Images
Another factor that Amazon considers when ranking a product on its search result page is the images used for the listing. Since shoppers rely mainly on images to evaluate your product offer, you should upload only high-quality images. Some of the suggested best practices when using images for your Amazon listing include:
- Upload product images showcasing different angles
- Use images highlighting your product's key features
- Use Images that are focused, clear, and well-lit
- Use a plain background for your images, and the main image should use a white background
- You must not include any logo, border, watermarks, or other graphics on top or in the background of your images
Product Price
Price is a significant factor in Amazon's ranking algorithm. . To improve your Amazon ranking, you should be able to offer competitive prices and even adjust them when needed.
While Amazon sellers can adjust listing prices manually via Seller Central, they also have the option to utilize third-party Amazon repricers. For improved efficiency, it is highly beneficial for sellers to use an Amazon repricer capable of performing manual, rule-based, and automated repricing. This way, sellers can easily implement the repricing strategy depending on market conditions and their business goals.
Other Amazon Tools for Better Sales
Amazon SEO alone is not enough to succeed in the marketplace. Utilizing other Amazon seller tools and resources can significantly improve customer engagement and grow the sales of your Amazon business.
Several Amazon seller tools can complement your Amazon SEO strategy, including an inventory management tool, an Amazon product research tool, feedback management software, and more. These tools are intended to help you maximize your sales and elevate your business.
