Amazon PPС - Monthly Optimization Strategy

As an Amazon seller, I know firsthand how important it is to optimize your Amazon PPC campaigns.

It can be overwhelming to know where to start, but thankfully I had the opportunity to speak with Szymon Sekściński from AMZ Guardian about the daily, weekly, bi-weekly, and monthly tasks that he and his team do to optimize Amazon PPC campaigns.

In this article, I will be sharing with you Szymon's insights on the monthly tasks that his agency does to improve Amazon PPC results.

Let's dive in!

If you prefer watching over reading, the video version of the article is embedded right below. Happy watching!

Reviewing Underperforming Keywords

One of the first tasks that Szymon and his team do on a monthly basis is to review keywords that have stopped performing.

Related: Seller Assistant App Extension Review

It's important to analyze these keywords to determine why they stopped performing.

It could be because you lowered the bid too much or because the competition has increased.

Whatever the reason may be, it's important to identify it so you can make the necessary adjustments.

Restructuring Campaigns

Another important monthly task that Szymon and his team do is to restructure campaigns.

This involves setting up single keyword campaigns instead of dumping multiple keywords into one campaign.

This is a widely accepted method in 2023 and for good reason.

When you have multiple keywords in one campaign, only the top three or four keywords will perform well, while the others will fall behind.

By having single keyword campaigns, you can focus on each keyword individually and ensure that they are all performing well.

Revisiting Negative Keywords

The last monthly task that Szymon and his team do is to revisit negative keywords.

Negative keywords are keywords that you don't want your ads to show up for.

It's important to revisit these keywords to ensure that they are still relevant and that they are not preventing your ads from showing up for relevant searches

By adding negative exact keywords across all of your campaigns, you can ensure that they don't show up in other campaigns and prevent your ads from showing up for relevant searches.

Conclusion

There you have it!

The three main monthly tasks that Szymon and his team do to optimize Amazon PPC campaigns.

By reviewing underperforming keywords, restructuring campaigns, and revisiting negative keywords, you can ensure that your Amazon PPC campaigns are performing at their best.

If you want to learn more about optimizing Amazon PPC campaigns, make sure to check out my full video with Szymon on How To Optimize Your Amazon PPC - Daily, Weekly, Bi Weekly, Monthly Tasks. 

I've embedded it right below for your ease.

Remember, optimizing your Amazon PPC campaigns is an ongoing process. 

By staying on top of these tasks on a monthly basis, you can ensure that your campaigns are always performing at their best and driving sales for your business. 

Best, 

Vova :)