How to Do Quick Amazon Product Research?
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This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.
If you're an Amazon seller researching hundreds of products daily, you must do your research quickly. The key to success is finding profitable products that match your criteria and have high sales potential most easily and effectively.
But how to do it? Product research is a time-consuming process, and if you overlook anything, that can be a costly mistake.
However, there is a way to speed things up. This post will tell you how to use Seller Assistant App's Quick View and how it can help quickly identify profitable Amazon deals.
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What Is Quick Product Research on Amazon?
Quick product research is a method to identify potential products to sell by accessing all of their key data on Amazon search pages. This method helps eliminate unwanted products before you start researching them in-depth.
It minimizes time and effort by displaying key metrics that show if a product is worth researching further. That helps focus on the potentially profitable deals and avoid products that will not sell or can create problems if you sell them.
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Why Do Quick Product Research on Amazon?
When you start your search for a product to sell on Amazon, it's important to understand certain criteria the product must meet. That includes having a good demand and moderate competition, being profitable, and not having any sales restrictions, among other factors.
However, researching all potential products in this manner can be a daunting task and could take years to complete. To save time and effort, it's necessary to find a way to narrow down the search and solely conduct full-scale research on products that are suitable for selling.
Benefits of quick product research on Amazon
Quick product research on Amazon is a valuable tool for streamlining your product research process and increasing your efficiency. Below you can find its key advantages.
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Saves time and effort
By focusing on key criteria like selling eligibility, demand, competition, and restrictions, you can quickly identify promising products and skip over unsuitable ones.
Pre-qualifies potential deals
Quick research acts as a filter, saving you the time and energy of in-depth analysis on products with unlikely success potential.
Prioritizes research efforts
Quick product research allows you to concentrate your resources on the most promising leads, maximizing efficiency and productivity.
Provides essential data
Quick product research tools show you key product metrics like selling eligibility, demand, competition, and restrictions to make informed decisions about product selection.
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How to Do Quick Product Research with Seller Assistant App?
The best tool that can assist you with quick product research is Seller Assistant App’s Quick View feature. Quick View is a widget that appears on your Amazon search pages.
It collects the most essential product details that let you understand at first glance if it has any alerts and you shouldn’t spend time on it.
All data are displayed on the search pages in a user-friendly, easy-to-understand way. That helps go through many products and get rid of unnecessary results. Those may be the products you can’t sell on your account, private label products with one FBA seller, products with IP complaints, and more.
You can also put a like or dislike on a product to come back, research it if needed, and add notes to a product.
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Quick View product data
- Product’s ASIN; you can also click to copy the ASIN or the product link;
- Product’s BSR in its main category;
- The number of FBA and FBM sellers selling a product;
- Your eligibility to sell a product on your seller account;
- Product restrictions;
- If Amazon sells the product;
- Likes and dislikes;
- Notes.
Researching products with Quick View step-by-step
Each of the product metrics shown by Quick View helps you choose the products you can further research. Below is a step-by-step explanation.
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Step 1. ASIN
Quick View shows you the product ASIN and lets you copy it in one click.
Why it’s important?
To be able to locate a product on Amazon, you must know its ASIN (Amazon Standard Identification Number). It is a unique combination of letters and figures given by Amazon to each product in their marketplace. It helps you further find and track items on Amazon.
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Step 2. Product categories and subcategories
Quick View shows you the product category in which the product is most popular.
Why it’s important?
All products in Amazon’s catalog are divided into categories and subcategories. That is done to find products more easily. Some categories are trendy and highly demanded, while others are less popular. The 6 most popular product categories on Amazon are: Beauty&Personal Care; Home&Kitchen; Automotive; Clothing, Shoes&Jewelry; Electronics; Appliances.
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Step 3. Eligibility and restricted categories
Quick View shows if a product is restricted or you can’t sell it for other reasons. If you see a green open lock icon, you can sell it. If you see a red closed lock, you can’t sell a product.
Also, Quick View shows a red triangle icon if a product has intellectual property complaints. It’s better to avoid such products.
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Why it’s important?
You may not be allowed to sell specific products on your account. That can be because you are a new seller or your seller performance is insufficient.
Also, some products can be restricted. Examples include hazmat (dangerous goods), Grocery&Gourmet Food, Sexual Wellness, Fine Art, and more. If a product is restricted, you can’t sell it without Amazon’s approval. Otherwise, Amazon will deactivate your offer and you will lose money.
Typically, sellers must avoid restricted products. However, some experienced sellers prefer to sell in gated categories because the competition is lower.
If you want to get approval to sell a product, that takes time and you must submit additional documents like invoices and certificates because such products have stringent safety or other requirements.
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Step 4. Best Sellers Rank
Quick View shows the product’s Best Sellers Rank (BSR) in its main category. That helps see at once if a product has good sales and is worth researching further.
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Why it’s important?
Amazon doesn’t show monthly sales of products. To understand that, you must use the product’s BSR. It indicates how well the product sells compared to other products in its category.
The low BSR number indicates higher sales and vice versa. A good BSR must be between 1 and 10,000, with 1 being the best.
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Step 4. The number of FBA and FBM sellers selling a product
Quick View displays the number of FBA and FBM sellers offering the product. That allows you to exclude products sold by 1 private label seller, and avoid products with very intense competition where you have more than 10 sellers.
Why it’s important?
The number of FBA and FBM sellers selling a product tells you two things: if a product is sold by a private label seller and how high is the competition.
If a product is sold by 1 FBA seller, most likely it’s a private label seller. You can’t sell such products because the PL seller has rights to his brand.
If more than 10 FBA sellers sell a product, the competition is very high. A product potentially good for selling must be sold by 2 to 10 sellers.
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Step 5. Checking if Amazon sells the product
Quick View alerts you if Amazon sells a product. You can see an orange sign saying “Amazon.”
Why it’s important?
Amazon can sell some products as a seller in its own marketplace. If they sell a product, it’s almost impossible to compete with them. As a huge retailer, they always get the best offer.
Therefore, it’s better to find another item to sell.
Step 6. Like or dislike a product
Quick View lets you like or dislike a product with a thump-up or thumb-down icon. That way you can see if a product is suitable for selling or not.
You can also add notes for your team or other essential product information. If a product has a note, the note icon is marked with a red dot.
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Why it’s important?
Likes and dislikes let you immediately see if you should research a product further or not.
The notes allows you to save a supplier link or leave comments for your team or virtual assistants. The notes are available on the Amazon search and product pages, Seller Central inventory page, and in your Seller Assistant App account.
FAQ
How long should product research take?
Product research time varies based on the complexity of your criteria. You can shorten product research time by using Seller Assistant App, a popular product sourcing tool that helps identify profitable leads.
How do you research a product strategy?
To research a product strategy, you must answer the following questions: if a product will sell; how intense is the competition; whether your price is competitive; if a product will meet your target profit margin and ROI. Seller Assistant can help you research all these things.
How do you research demand for a new product?
To research demand for a new product utilize market research tools and competitor analysis to assess market size, pricing feasibility, and overall demand potential.
Which marketplaces do you usually do product research on?
Before selling a product you must do product research on all marketplaces to make sure the product will sell, will be profitable, and will bring you money.
How can I market my product fast?
To market your product fast, use social media advertising platforms and email marketing tools, collaborate with influencers to tap into their audience and grow reach, and generate engaging videos to create organic virality around your product.
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Final Thoughts
In conclusion, quick product research helps efficiently identify potential products to sell on Amazon and filter out unwanted search results.
Seller Assistant’s Quick View offers the best quick product research feature. Seller Assistant App is an all-in-one product sourcing solution for Amazon FBA sellers that shows all essential product metrics directly on Amazon search and product pages.
Seller Assistant App’s FBM&FBA Profit Calculator, Quick View, Stock Checker, Restrictions Checker, and other ultimate product research features let you identify product restrictions, alerts, demand, competition, and profitability to make informed decisions about which products to sell.
