Variation Viewer by Seller Assistant

As an Amazon seller, choosing best-selling variations is challenging because not all variations perform equally. Since all child variations share the same Best Sellers Rank, you can't judge by BSR how well they sell. However, you must know it to find out which variation is the most profitable.

Variation Viewer by Seller Assistant is a powerful feature that brings all product variations into clear view and shows best-sellers. With a glance, sellers can see which variation commands the highest rating share, identifying the products most likely to boost profitability. 

This post tells what Variation Viewer is and how it works.

Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View,  FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, and Restrictions Checker.

Seller Assistant shows all necessary product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.

What Is Seller Assistant’s Variation Viewer?

Seller Assistant's Variation Viewer  is a feature designed to help Amazon sellers analyze all product variations, such as color, size, and style. It helps understand the performance of different variations all displayed in a single, easy-to-read interface. 

By using the Variation Viewer, sellers can quickly view essential data for each product variation, including ASIN, images, price, attributes, total rating share, and the percentage of ratings per variation.

This feature is particularly valuable because not all product variations sell equally. For example, a black shirt may outsell the same shirt in red, or a large-sized product may have more demand than a medium one. 

Variation Viewer enables sellers to identify which variation has the highest rating share, pointing to the best-selling and potentially most profitable options. This insight empowers sellers to focus on the variations most likely to increase revenue.

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Variation Viewer Functionality

When you research products on Amazon and look for deals to resell, you can access Variation Viewer through Seller Assistant Extension’s Product Panel on Amazon’s product pages and the Side Panel View on supplier websites. It shows data in the form of a table in a convenient and easy-to-understand way.

Variation Viewer brings crucial sales insights to sellers, shows all product variations and their essential metrics that help you identify which variations have the best selling potential.

Variation Viewer data

• Parent ASIN

Aggregate non-buyable product collecting all child variations under one listing. You can see it in the upper-left part of Seller Assistant Extension’s Product Panel

• Variation image

Visual representation of the variation

• Variation ASIN 

Amazon Standard Identification Number, a unique identifier for an item in the Amazon catalog; child ASIN of the variation

• Price

Variation price

• Variation 

Variation attributes (size, color, etc.) 

• Rating

Rating count per variation

• Total

Total count of variation ratings

• Share 

Share of variation’s rating in percentage; the best-selling variation has the biggest share.

Benefits of Variation Viewer 

With essential data on each variation right at your fingertips, Variation Viewer helps sellers make smarter, data-driven decisions. Variation Viewer offers several key benefits for Amazon sellers looking to optimize their sales and maximize profits.

Informed decision-making

By displaying essential data for each product variation – such as ASIN, image, price, and rating share – Variation Viewer allows sellers to make data-driven choices about which variations the product has and what child variations to resell (best-sellers have the biggest share).

Identifying top-selling variations

The feature highlights the best-performing variations by displaying each variation’s rating count and percentage of ratings per variation. The variation having the biggest rating count sells the best.

Increased profitability

By focusing on variations with the highest rating share (those that sell the best), sellers can optimize their sales strategy toward the most profitable options. Understanding which variations generate the most sales can lead to higher revenue.

Smart purchase decisions

Knowing which variations are popular helps sellers make smarter reselling decisions, ensuring they purchase high-demand items and avoiding buying lower-demand variations. This helps focus on variations that sell well.

Quick and convenient access

The Variation Viewer is available directly on Amazon’s product page through the Seller Assistant Extension’s Product Panel and in the Side Panel View on any supplier website. This accessibility saves time by consolidating all essential data in one place, allowing sellers to get insights at a glance without navigating multiple screens.

Variation Viewer Use Cases 

Seller Assistant’s Variation Viewer offers Amazon sellers a practical, streamlined way to analyze and manage product variations effectively. From identifying best-selling variations to ensuring accurate product setup, here are several powerful use cases where the Variation Viewer can support smarter, more profitable decisions.

Discover best-selling variations

• Use case

Sellers need to identify which product variations are most popular to increase profitability. Understanding the top-selling options helps in targeting efforts on the variations that matter most.

• Solution

Variation Viewer shows the rating share for each variation, helping sellers quickly pinpoint the options with the highest sales potential. This insight allows sellers to focus on variations with proven customer demand, maximizing revenue potential.

Choose which variation to resell

• Use case

Sellers need to avoid sourcing slow-moving variations that tie up capital and reduce profitability. Sourcing decisions impact inventory turnover and cash flow.

• Solution

With Variation Viewer, sellers can see which variations are best-sellers, ensuring they stock products that move quickly. This helps avoid overstock of less popular items, optimizing cash flow and keeping inventory aligned with customer preferences.

View key variation data in one place

• Use case

Sellers need a quick way to assess multiple data points for each variation without navigating multiple pages or screens. Efficiency in accessing variation data is crucial for making timely decisions.

• Solution

Variation Viewer consolidates all essential data – including images, attributes, prices, and rating shares – into one clear view. This setup allows sellers to assess each variation’s potential quickly, helping streamline decision-making.

Identify products with variations at a glance

• Use case

Sellers need to confirm if a product has variations on Amazon, including variation parent, children, and ASINs. Accurate product data is essential for sourcing.

• Solution

Variation Viewer shows all relevant details for products with variations at a glance. This ensures that sellers can decide if they want to source a product with variations and see all product variations and their data.

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How Does Variation Viewer Work?

To access Variation Viewer, you must create a personal account in Seller Assistant, and open a product page on Amazon or any other website, for instance your potential supplier or retailer. 

Variation Viewer will automatically appear in Seller Assistant Extension or in Side Panel View. as described below.

Variation Viewer on the Amazon product pages

To use the Variation Viewer feature on the Amazon product pages in Seller Assistant Extension, find Parent ASIN in the upper left side of the Product Panel. Click the small arrow next to Parent ASIN to open the Variation Viewer panel.

Variation Viewer on the supplier websites

To activate Variation Viewer on a supplier website, select the text you want to search (for instance, product title), right-click, and choose from the context menu “Search with Seller Assistant.”

Or click the Extensions icon to the right of your address bar in Chrome browser and choose Seller Assistant (if you’ve already pinned Seller Assistant).

Variation Viewer will appear as the panel in Side Panel View as the Variations list panel, under the Offers panel.

Side Panel View also allows you to download the list of all product variations and their details to an Excel file for further processing. To do that, wait until all variations are fully loaded, and click the small arrow in the upper-right side of the Variation Viewer panel in Side Panel View.

FAQ

What is Variation Viewer?

Variation Viewer by Seller Assistant is a feature that provides Amazon sellers with detailed data on each product variation, including ASIN, price, attributes, and rating share. It helps sellers make informed decisions by displaying which variations are most popular and profitable.

How does the Variation Viewer help increase sales?

By showing the rating share of each variation, Variation Viewer highlights the top-selling options. This allows sellers to focus on the variations with the highest demand, boosting potential sales and profitability.

What kind of data can I see with the Variation Viewer?

Variation Viewer provides key details like ASIN, product image, price, size, color, and rating share for each variation. This consolidated view offers all essential information to assess each variation’s performance.

Where can I access Variation Viewer?

Variation Viewer can be accessed within Seller Assistant Extension’s Product Panel on the Amazon product page or in the Side Panel View on supplier websites. Simply click the small arrow next to Parent ASIN to open the Variation Viewer panel.

How does the Variation Viewer assist with smart sourcing?

By showing which variations have the highest rating share, the Variation Viewer helps sellers avoid less popular variations. This enables sellers to focus on best-selling variations.

Final Thoughts

In conclusion, Seller Assistant's Variation Viewer is a powerful feature that enhances your Amazon product sourcing by helping identify best-selling variations. It equips you with the tools you need to quickly choose profitable deals, and simplify product research.

‍Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.