The 15 Best Amazon Seller Tools for FBA for 2024

In today's high-tech and AI-powered world, using seller tools is a must, especially on Amazon, where competition is fierce. For Amazon sellers, the choice of tools can significantly influence the success of your Fulfillment by Amazon (FBA) business. 

However, since investing in every tool available is impractical, choosing wisely is key to maximizing efficiency and staying competitive in 2024. Not all tools are created equal, and selecting the ones that offer the most value is essential. 

This post will discuss choosing the tools that suit your needs and propose a list of the best Amazon seller tools.

What Are Amazon Seller Tools?

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Amazon seller tools are software programs or services designed to help businesses that sell products on Amazon. These tools automate various aspects of the sales process, enhancing efficiency and improving performance.

There are two main types of Amazon seller software tools: Amazon Seller Central tools and third-party seller tools.

Amazon Seller Central account tools are offered by Amazon itself through the Seller Central platform. They include basic product research tools, listing creation and management tools, and some sales analytics. Most of them are free for sellers on a Professional plan.

Third-party Amazon seller software offers more comprehensive solutions developed by independent companies. They offer a wider range of features and functionalities than Seller Central tools but typically come with a subscription fee.

What Are the Types of Amazon Seller Tools?

All Amazon seller tools are designed to assist sellers in specific areas. They can be broadly categorized into functions that help with.

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Product research and sourcing

Product research and sourcing tools help identify profitable products, providing insights into sales trends, competition, product issues (if any), and profitability potential.

Pricing and repricing 

These are algorithms to dynamically adjust product prices based on market conditions, competition, demand, and other factors to maximize profits.

Inventory management

Inventory management systems track stock levels, predict inventory needs, and manage orders to avoid overstocking or running out of stock.

Keyword and SEO optimization

This kind of Amazon FBA software assists in finding effective keywords and optimizing product listings for better search rankings on Amazon. They are mostly used by private label sellers because they must create new product listings, and add high-volume keywords to the titles, bullet points, and product descriptions to make the listings visible to buyers.

Advertising and campaign management

These platforms create, manage, and optimize Amazon advertising campaigns, including Sponsored Products and Sponsored Brands. They are typically used by private label sellers who develop and promote their own brands. 

These tools for Amazon sellers are not so widely used by those who resell other brands: online and retail arbitrage, wholesalers, and dropshippers. That is because the brand owners have already taken care of the advertisement, and there’s no need to invest in product promotion because the brand is already popular among the customers,

Analytics and reporting

Amazon seller analytics tools and dashboards provide insights into sales, profits, performance, and profitability. Some sellers also use reporting related to market trends and customer behavior.

Tax compliance 

Software that helps with sales tax calculation and remittance, as well as tracking revenues and expenses. Since Amazon in many cases collects taxes on behalf of sellers, not all sellers need these tools. However, some sellers may need to pay sales tax and these tools can simply dealing with that. These tools are very helpful for sellers who sell internationally and must pay VAT.

VPN services

VPNs can be useful for Amazon sellers who need to open supplier websites available only in specific countries. Additionally, supplier prices may depend on your location and can differ when you browse from various countries.

Discounters, cashback, and coupon websites

Tools and services that enable sellers to find discounts, promotional codes, and coupons to buy products for the lowest price. These tools are very useful for online arbitrage sellers and dropshippers.

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How to Choose Amazon Seller Tools for Me?

There are many Amazon seller tools available, and choosing them can be challenging for both new and experienced sellers. To select the right tools, you must understand your specific needs and align them with the functionalities offered. When choosing the tools, consider the following factors.

Tool purpose

Identify the specific challenges you want to address with the tool. For instance, if your main issue is finding profitable products to sell on Amazon, you'll need product research and sourcing tools. If maintaining a balance between inventory levels and storage fees is your concern, look for tools that streamline inventory management.

Business model

Depending on the Amazon selling strategy and business model you use, you may require different tools because all models have different challenges. 

• Online arbitrage sellers and dropshippers primarily need tools that help with product sourcing to identify profitable products quickly and efficiently;
• Wholesale sellers should focus on tools that provide robust product research capabilities and comprehensive inventory management systems to handle large volumes of products;
• Retail arbitrage sellers benefit from mobile scanning apps that can quickly provide information and profitability calculations on the go;
• Private label sellers require tools that support listing optimization, search term research to improve SEO, and advertising tools to enhance product visibility and sales.

Sales volumes

Your tool selection should scale with your business. 

• High-volume sellers need tools with advanced capabilities in automation, reporting, and analytics to handle large amounts of data and transactions without compromising performance;
• Smaller sellers might prioritize more cost-effective tools that cover basic needs like inventory management and pricing strategies.

Budget

Your budget is a critical factor in tool selection. 

• High-end tools with extensive features tend to be more expensive and should be used by sellers who want to grow and promote their brands; 
• Many affordable or even free tools can suit the needs of sellers just starting out or those with limited budgets;
• Always consider the ROI of any tool investment — sometimes, there’s no need to overspend on robust tools to solve product-specific problems. 

15 Top Amazon Seller Tools for 2024

Below you can find the best Amazon FBA software that effectively addresses the most frequent challenges of Amazon sellers.

Product sourcing

Seller Assistant

Seller Assistant is the best product-sourcing software. This unique set of browser extensions, tools, and features allows sellers to quickly and effortlessly find best-selling products for Amazon. 

It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, product sourcing tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert, and Restrictions Checker.

Seller Assistant shows all necessary product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this Amazon FBA product research software, you can easily identify what to sell on Amazon.

Price. Seller Assistant offers three pricing plans: Free, Start for $15.99/month, and 

Pro for $29.99/month. 

You can also buy add-ons

• Extra User for $14.99/month, 
• Extra 1,000 Product Lookups for $2.99/month;
• Extra 1,500 ASIN checks with Bulk Restriction Checker for $5.99/month;
• Extra 15,000 ASIN checks with Bulk Restriction Checker for $49.99/month.

You can test all of Seller Assistant’s features on a 14-day free trial.

Seller Assistant Deals

Seller Assistant Deals is the best choice if you want to buy ready-to-sell deals. It is a marketplace tailored for online arbitrage transactions, where buyers and sellers exchange valuable deals. Within this platform, sellers have the opportunity to acquire deals curated by professional researchers and also to provide their own researched deals to other sellers.

At the Seller Assistant Deals marketplace, sellers can efficiently and securely acquire fast-selling, high-ROI deals. All deals are verified by professional moderators ensuring that you are eligible to sell the leads on your seller account and they are profitable and up-to-date. The marketplace offers a refund guarantee. 

• Features for buyers
  • Safe purchase; 
  • Refund warranty; 
  • Checker of deal eligibility for seller account; 
  • Deals verification; 
  • Limited offer; 
  • Profitability check.

• Features for sellers
  • Sales and refunds handling; 
  • Deals update; 
  • Checker of deal eligibility for seller account; 
  • Deals verification; 
  • Automatic profitability checker.

Price. No prepayment is required.

Keepa

Keepa is an extension used by Amazon sellers to track prices and sales data for products sold on Amazon. It offers detailed price history graphs, price drops, and availability alerts, as well as detailed product information that can help sellers make informed purchasing and selling decisions.

Keepa helps monitor Featured Offer (Buy Box) and sales rank trends, and estimate how quickly a product sells. Also, it displays the review count and product rating. Keepa charts are available for most Amazon products. 

The extension allows filtering products by specific parameters and helps find product ideas to sell on Amazon.

Price: Free plan with limited features and paid plan for 19€/month (approximately $23). 

IP-Alert by Seller Assistant

IP-Alert by Seller Assistant is a free extension that lets you quickly check Amazon products for intellectual property complaints. 

IP-Alert by Seller Assistant  is the best solution available on the market that allows sellers to find out if a product has IP complaints. With its unique IP complaints database instantly updated, it minimizes your risks of getting IP claims on Amazon. In addition, you can always identify the type of IP complaint and the date it was filed. To check a product for IP alerts, you simply enter its ASIN and Amazon marketplace and see if it has problems.

Price. Free

Pricing and repricing

RepricerExpress

RepricerExpress is an Amazon repricing tool designed to help online sellers optimize their pricing strategies and increase their sales and profitability on platforms like Amazon and eBay. This tool automatically adjusts your product prices based on predefined criteria, ensuring that you stay competitive in the market while maximizing your profit margins.

RepricerExpress enables automatic repricing, which adjusts your product prices in real time based on the competition and other market conditions. Users can set up detailed repricing rules that define how their prices should adjust in response to market changes. This includes the ability to compete with different types of sellers (like FBA or merchant-fulfilled) and adjust pricing based on factors such as competitor pricing, stock levels, and time of day.

Price. Express: £139/month; Plus: £299/month; Expert: £439/month.

Inventory management

InventoryLab

InventoryLab is a cloud-based software designed specifically for Amazon sellers to streamline their inventory management and accounting processes. This tool offers a suite of features that simplify listing items on Amazon, managing inventory, analyzing profitability, and optimizing the sourcing of new products. 

InventoryLab provides detailed tracking of your inventory in real-time, helping you maintain optimal stock levels and manage costs efficiently. The system allows for batch listing, which speeds up the process of adding new products to Amazon. It also tracks all inventory changes and updates quantities across all sales channels instantly.

Price. Base plan for 69/month, and Base + Insights for 94 /month.

Keyword and SEO optimization

Viral Launch

Viral Launch offers a suite of Amazon seller tools including Keyword Research, a tool designed to help sellers find relevant, high-ranking keywords. It includes keyword discovery, ranking tracking, and listing analysis tools that help optimize product listings to improve SEO and conversion rates.

Viral Launch provides actionable insights that can help boost organic rankings and effectively manage PPC campaigns.

Price. Essentials plan for $69/month; Pro for $99/month; and Pro Plus Ads for $199/month.

Advertising and campaign management

SellerApp

SellerApp is an analytics platform that caters specifically to Amazon sellers, offering tools designed to improve the performance of their Amazon business. This platform combines advanced analytics, automation, and research tools to help sellers optimize their listings, and manage and scale their advertising campaigns to increase sales and profits.

SellerApp’s PPC Analyzer provides a PPC analysis tool to maximize return on investment in Amazon advertising. This feature allows sellers to track and optimize their advertising campaigns by providing actionable insights into PPC performance, suggestions for bid adjustments, and keyword optimization.

SellerApp also offers a keyword tool providing extensive keyword suggestions, search volume data, and insights into competitor keyword strategies. This aids in improving product visibility and search ranking on Amazon.

Price. Freemium plan for free; DIY Professional Plan for $99/month; and Smart Plan with Automation for $149/month.

Analytics and reporting

SellerBoard

SellerBoard is a profit analytics service for Amazon sellers. It's designed to provide real-time business intelligence and automation, helping you make informed decisions that can significantly boost your profitability on Amazon. With a focus on financial metrics, SellerBoard offers an overview of your business's financial health through detailed analytics and reporting.

SellerBoard's dashboard updates in real-time, offering immediate insights into sales, profits, and other key financial metrics. It breaks down your Amazon sales, accounting for costs like FBA fees, returns, PPC costs, promotions, shipping costs, and the cost of goods sold (COGS), providing a clear picture of your net profit.

Price: Standard plan for $15/month; Professional for $23/month; Business for $31/month; and Enterprise for $63/month.

$759 billed annually

Tax compliance

HelloTax

HelloTax is a solution designed specifically for online sellers in Europe, focusing on the complexities of VAT compliance and other tax obligations associated with selling across multiple European countries. This service is particularly valuable for Amazon sellers and other e-commerce merchants who need to navigate the often complicated tax landscape in the European Union.

HelloTax assists sellers with the VAT registration process in various EU countries, a necessary step for legally selling goods across Europe. The tool offers automated VAT return preparation and submission, ensuring that all filings are done correctly and on time according to each country’s specific deadlines and requirements.

HelloTax also provides access to VAT consultants who can offer tailored advice and strategies to optimize your VAT handling and compliance based on the latest regulations and your specific business model.

Price. VAT Registration for 300€/one-time; New Seller plan for 39€/month; Established

Seller for 99€/month; 5 Countries for 399€/month.

VPN services

PureVPN is a VPN service that emphasizes security, privacy, and freedom for users worldwide. It operates under the jurisdiction of Hong Kong, a location that is often considered favorable for privacy due to its independence from the surveillance alliances of larger countries. The service provides encrypted internet access and anonymous browsing capabilities across a vast network of servers globally.

PureVPN provides access to a diverse network of over 6,500 servers spread across more than 140 countries. This extensive coverage allows users to access a wide range of geo-restricted content and ensures reliable service. Users can switch servers unlimited times, allowing them to always find a fast and reliable connection regardless of location.

Price: Standard package for $2.11/month; Plus for $3.21/month; Max for $3.85/month.

Discounters, cashback, and coupon websites

Honey

Honey is a popular browser extension and mobile app designed to help users find and apply coupon codes automatically at checkout when shopping online. Honey scours the internet for available coupon codes and automatically applies the best one at checkout, ensuring that users always get the best deal without having to manually search for discounts. 

Honey also offers a rewards program called Honey Gold. Users earn Gold points for their purchases at thousands of participating online stores, which can later be redeemed for gift cards.

Honey is especially helpful for online arbitrage sellers and dropshippers. 

Price: Free

PriceBlink 

PriceBlink is a browser extension designed to help online shoppers save time and money by automatically finding lower prices, coupons, and reviews for items they are considering buying. 

This comparison shopping tool operates in the background, alerting sellers if the item is available at a lower price elsewhere. Whenever you view a product on an online retailer’s site, PriceBlink automatically checks prices across thousands of other retailers and shows you if there is a cheaper option available.

Price: Free

Rakuten

Rakuten Cash Back is a feature that rewards shoppers with a percentage of their purchase price back when they buy from participating stores through the Rakuten platform. This free cashback extension offers cashback on over 3,500 different websites and allows you to save money. To get cashback, you just need to activate your cashback when shopping online. Rakuten also lets you compare cash-back rates.

Users shop through the links on Rakuten’s site or app, and cashback is accumulated in their account, which can then be paid out via check or PayPal.

Price: Free

Brickseek

BrickSeek is an online inventory and price-checking tool designed to help consumers find the best deals on products at major retail stores. BrickSeek covers a wide range of products across different categories and retailers, offering tools to help sellers find hard-to-locate items.

BrickSeek’s Inventory Checker provides real-time inventory information for products at major retailers such as Walmart, Target, Home Depot, and Lowe's. Users can search for specific products by entering a product name, SKU, or UPC, and BrickSeek returns information on stock levels, pricing, and availability at nearby stores. 

The tool is great for online and retail arbitrage sellers, and dropshippers.

Price: $9.99/month.

FAQ

What are Amazon Seller tools?

Amazon Seller Tools are software applications and platforms designed to help Amazon sellers optimize their sales processes and manage their online storefronts more effectively. These tools cover various aspects of selling, including product sourcing, inventory management, pricing strategies, and other tools.

What software is used to sell on Amazon?

There are two main types of Amazon seller software tools: Amazon Seller Central tools and third-party seller tools. Amazon Seller Central tools include basic product research tools, listing creation and management tools, and some sales analytics. Third-party Amazon seller software offers more comprehensive solutions developed by independent companies. They offer a wider range of features and functionalities than Seller Central tools but typically come with a subscription fee.

What does Amazon Seller need?

Amazon sellers need a toolkit based on their business model.  Everyone can benefit from Seller Central's free basics, but for advanced features like product research or inventory automation, third-party software is the way to go.

Which tool is best for Amazon?

There's no single "best" tool for Amazon sellers. It depends on your needs.  For all sellers, Seller Central's free tools are a starting point. Look for additional features in third-party software based on what you do - sourcing, repricing, etc.

Final Thoughts

If you sell on Amazon, equipping yourself with the best tools can significantly enhance your efficiency and profitability. These tools can address almost every aspect of your Amazon FBA business. Choose the ones that align best with your business goals and strategy to maximize your profits.

Since the ultimate goal of every seller is to find profitable products to sell on Amazon, you must use product sourcing tools. Seller Assistant is a popular product sourcing software that helps choose such products. 

It’s a set of browser extensions, tools, and features that allows to quickly and effortlessly find best-selling products for Amazon. It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, product sourcing tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert, and Restrictions Checker.