Posted on

May 24, 2024

The 15 Best Amazon Seller Tools for FBA for 2024

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In today's high-tech and AI-powered world, using seller tools is a must, especially on Amazon, where competition is fierce. For Amazon sellers, the choice of tools can significantly influence the success of your Fulfillment by Amazon (FBA) business.

However, since investing in every tool available is impractical, choosing wisely is key to maximizing efficiency and staying competitive in 2024. Not all tools are created equal, and selecting the ones that offer the most value is essential.

This post will discuss choosing the tools that suit your needs and propose a list of the best Amazon seller tools.

What Are Amazon Seller Tools?

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Amazon seller tools are software programs or services designed to help businesses that sell products on Amazon. These tools automate various aspects of the sales process, enhancing efficiency and improving performance.

There are two main types of Amazon seller software tools: Amazon Seller Central tools and third-party seller tools.

Amazon Seller Central account tools are offered by Amazon itself through the Seller Central platform. They include basic product research tools, listing creation and management tools, and some sales analytics. Most of them are free for sellers on a Professional plan.

Third-party Amazon seller software offers more comprehensive solutions developed by independent companies. They offer a wider range of features and functionalities than Seller Central tools but typically come with a subscription fee.

What Are the Types of Amazon Seller Tools?

All Amazon seller tools are designed to assist sellers in specific areas. They can be broadly categorized into functions that help with.

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Product research and sourcing

Product research and sourcing tools help identify profitable products, providing insights into sales trends, competition, product issues (if any), and profitability potential.

Pricing and repricing

These are algorithms to dynamically adjust product prices based on market conditions, competition, demand, and other factors to maximize profits.

Inventory management

Inventory management systems track stock levels, predict inventory needs, and manage orders to avoid overstocking or running out of stock.

Keyword and SEO optimization

This kind of Amazon FBA software assists in finding effective keywords and optimizing product listings for better search rankings on Amazon. They are mostly used by private label sellers because they must create new product listings, and add high-volume keywords to the titles, bullet points, and product descriptions to make the listings visible to buyers.

Advertising and campaign management

These platforms create, manage, and optimize Amazon advertising campaigns, including Sponsored Products and Sponsored Brands. They are typically used by private label sellers who develop and promote their own brands.

These tools for Amazon sellers are not so widely used by those who resell other brands: online and retail arbitrage, wholesalers, and dropshippers. That is because the brand owners have already taken care of the advertisement, and there’s no need to invest in product promotion because the brand is already popular among the customers,

Analytics and reporting

Amazon seller analytics tools and dashboards provide insights into sales, profits, performance, and profitability. Some sellers also use reporting related to market trends and customer behavior.

Tax compliance

Software that helps with sales tax calculation and remittance, as well as tracking revenues and expenses. Since Amazon in many cases collects taxes on behalf of sellers, not all sellers need these tools. However, some sellers may need to pay sales tax and these tools can simply dealing with that. These tools are very helpful for sellers who sell internationally and must pay VAT.

VPN services

VPNs can be useful for Amazon sellers who need to open supplier websites available only in specific countries. Additionally, supplier prices may depend on your location and can differ when you browse from various countries.

Discounters, cashback, and coupon websites

Tools and services that enable sellers to find discounts, promotional codes, and coupons to buy products for the lowest price. These tools are very useful for online arbitrage sellers and dropshippers.

How to Choose Amazon Seller Tools for Me?

There are many Amazon seller tools available, and choosing them can be challenging for both new and experienced sellers. To select the right tools, you must understand your specific needs and align them with the functionalities offered. When choosing the tools, consider the following factors.

Tool purpose

Identify the specific challenges you want to address with the tool. For instance, if your main issue is finding profitable products to sell on Amazon, you'll need product research and sourcing tools. If maintaining a balance between inventory levels and storage fees is your concern, look for tools that streamline inventory management.

Business model

Depending on the Amazon selling strategy and business model you use, you may require different tools because all models have different challenges.

Online arbitrage sellers and dropshippers primarily need tools that help with product sourcing to identify profitable products quickly and efficiently;
Wholesale sellers should focus on tools that provide robust product research capabilities and comprehensive inventory management systems to handle large volumes of products;
Retail arbitrage sellers benefit from mobile scanning apps that can quickly provide information and profitability calculations on the go;
Private label sellers require tools that support listing optimization, search term research to improve SEO, and advertising tools to enhance product visibility and sales.

Sales volumes

Your tool selection should scale with your business.

High-volume sellers need tools with advanced capabilities in automation, reporting, and analytics to handle large amounts of data and transactions without compromising performance;
Smaller sellers might prioritize more cost-effective tools that cover basic needs like inventory management and pricing strategies.

Budget

Your budget is a critical factor in tool selection.

High-end tools with extensive features tend to be more expensive and should be used by sellers who want to grow and promote their brands;
Many affordable or even free tools can suit the needs of sellers just starting out or those with limited budgets;
Always consider the ROI of any tool investment — sometimes, there’s no need to overspend on robust tools to solve product-specific problems.

15 Top Amazon Seller Tools for 2024

Below you can find the best Amazon FBA software that effectively addresses the most frequent challenges of Amazon sellers.

Product sourcing

Seller Assistant

Seller Assistant is the best product-sourcing software. This unique set of browser extensions, tools, and features allows sellers to quickly and effortlessly find best-selling products for Amazon.

It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, product sourcing tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, Stock Checker, IP Alert, and Restrictions Checker.

Seller Assistant shows all necessary product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this Amazon FBA product research software, you can easily identify what to sell on Amazon.

Price. Seller Assistant offers three pricing plans: Free, Start for $15.99/month, and

Pro for $29.99/month.

You can also buy add-ons

Extra User for $14.99/month,
Extra 1,000 Product Lookups for $2.99/month;
Extra 1,500 ASIN checks with Bulk Restriction Checker for $5.99/month;
Extra 15,000 ASIN checks with Bulk Restriction Checker for $49.99/month.

You can test all of Seller Assistant’s features on a 14-day free trial.

Seller Assistant Deals

Seller Assistant Deals is the best choice if you want to buy ready-to-sell deals. It is a marketplace tailored for online arbitrage transactions, where buyers and sellers exchange valuable deals. Within this platform, sellers have the opportunity to acquire deals curated by professional researchers and also to provide their own researched deals to other sellers.

At the Seller Assistant Deals marketplace, sellers can efficiently and securely acquire fast-selling, high-ROI deals. All deals are verified by professional moderators ensuring that you are eligible to sell the leads on your seller account and they are profitable and up-to-date. The marketplace offers a refund guarantee.

Features for buyers
- Safe purchase;
- Refund warranty;
- Checker of deal eligibility for seller account;
- Deals verification;
- Limited offer;
- Profitability check.

Features for sellers
- Sales and refunds handling;
- Deals update;
- Checker of deal eligibility for seller account;
- Deals verification;
- Automatic profitability checker.

Price. No prepayment is required.

Keepa

Keepa is an extension used by Amazon sellers to track prices and sales data for products sold on Amazon. It offers detailed price history graphs, price drops, and availability alerts, as well as detailed product information that can help sellers make informed purchasing and selling decisions.

Keepa helps monitor Featured Offer (Buy Box) and sales rank trends, and estimate how quickly a product sells. Also, it displays the review count and product rating. Keepa charts are available for most Amazon products.

The extension allows filtering products by specific parameters and helps find product ideas to sell on Amazon.

Price: Free plan with limited features and paid plan for 19€/month (approximately $23).

IP-Alert by Seller Assistant

IP-Alert by Seller Assistant is a free extension that lets you quickly check Amazon products for intellectual property complaints.

IP-Alert by Seller Assistant is the best solution available on the market that allows sellers to find out if a product has IP complaints. With its unique IP complaints database instantly updated, it minimizes your risks of getting IP claims on Amazon. In addition, you can always identify the type of IP complaint and the date it was filed. To check a product for IP alerts, you simply enter its ASIN and Amazon marketplace and see if it has problems.

Price. Free