SellerAmp vs. Keepa

SellerAmp and Keepa are the two popular product research Amazon seller tools on the market. Both tools offer a wide range of features to help sellers find profitable deals. 

These tools provide you with similar information about the product but with a different focus. How to know which tool is better for you?

In this post, we will look into SellerAmp and Keepa similarities and differences and their pros and cons. We will also give you an insight into the best alternative to both tools.

Related: Seller Assistant App Extension Review‍

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SellerAmp vs. SmartScout

What Is SellerAmp?

SellerAmp SAS is an Amazon product research tool that helps sellers find profitable products and source deals. It offers features such as estimated sales volume, profit calculator, product and storefront search, and Google Sheets export.

SellerAmp is used by retail, online arbitrage, and wholesale sellers. It is available on Chrome, web, and mobile apps and has a barcode scanning function.

SellerAmp offers a broader range of features than Keepa. However, it doesn’t show such extended and detailed data on the product sales history.

‍Price. SellerAmp offers two pricing plans: Getting Started ($19.95/month) and Getting Serious ($27.95/month).

Related: Seller Assistant App Extension Review

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SellerAmp features

SellerAmp provides its users with a number of features to source products for reselling.

Search by target profit

You can set your own criteria for product ROI and profit, and SellerAmp will highlight products that meet those criteria.

Mobile barcode scanning

SellerAmp’s mobile app lets you scan barcodes on the go.

Profit calculator

This feature allows you to calculate essential product parameters, such as estimated profit margin, breakeven sale price, and Amazon's estimated payout.

Restrictions alert

SellerAmp will alert you to any eligibility issues with a product, such as whether it is considered hazardous or falls under dangerous goods on Amazon. You will also receive alerts about intellectual property (IP) issues, size data, meltable status, and variation information.

Current offers

This feature gives you the possibility to see competitor offers for a specific product on Amazon, including seller type (FBA/FBM/AMZ), available stock, and profit calculations.

Ranks and Prices

With Ranks and Prices, you can view the product's Best Sellers Rank (BSR), Buy Box price, Amazon's selling price, and other sales and rank-related information.

Smart Search

Smart Search is a feature of the SellerAmp Chrome extension that allows you to search for products on any website and get analysis results. This can be helpful for finding new products to sell on Amazon and staying up-to-date on competitor pricing.

Integrated Keepa graphs

This option gives insights into main product trends and pricing history with some of the Keepa data integrated into SellerAmp.

Storefront search

Storefront search gives you the possibility to explore store details, top brands, and categories it sells.

Quick Info panel

This panel shows quick information about the product and helps understand whether it’s suitable for selling. It indicates if you can sell the product, maximum cost, profit & ROI based on your settings, and BSR.

Google Sheets export

SellerAmp lets you export your analysis to Google Sheets, choose the specific fields you want, create multiple sheets for different purposes, and use formulas to create custom insights.

SellerAmp Pros and Cons

SellerAmp has many features to help sellers make informed decisions and source profitable products. However, being aware of the downsides and lack of certain features is important.

SellerAmp Pros and Cons

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SellerAmp pros

Comprehensive product information 

SellerAmp provides essential product information, such as estimated sales volume, profit calculations, BSR, competitor offers, and Keepa data. This information helps sellers decide if the product is worth purchasing.

Product search on any website

SellerAmp’s Smart Search, available as a Chrome extension, lets you see product search results on any website. That helps sellers review available offers and simplifies sourcing.

Customizable product metrics

Sellers can set purchase criteria in the settings that will trigger alerts during product research. SellerAmp's green thumbs-up indicator highlights products that meet your ROI and profit requirements.

Retail arbitrage focus

SellerAmp offers a mobile barcode scanning feature ideal for retail arbitrage sellers, as it allows them to scan products on the go. That can save time and help with the sourcing process.

Competitor storefront research

Storefront Search helps research the competition by showing product metrics in any seller's storefront. You can view the seller's details, top brands, and categories.

SellerAmp cons

Pricing

SellerAmp can be expensive for some sellers, especially those just starting out or with a limited budget.

Lookup limit

The basic SellerAmp package has a tight lookup limit of 1,000 products per month. That can be a limitation for sellers researching hundreds of products daily.

Limited IP alert data

SellerAmp does not specify the nature and dates of IP warnings. That is essential information to know, as there are different types of complaints. Some are very serious, and the products should not be sold, while others may not be as serious, and the product can still be sold.

No bulk restriction checker

SellerAmp does not have a bulk restriction checker feature. This tool allows sellers to quickly identify restricted products in their ASIN list, saving time when checking multiple products for restrictions.

Single browser support

SellerAmp only supports the Chrome browser. That may create problems for sellers who prefer to use other browsers.

What Is Keepa?

Keepa is a tool that tracks product prices and sales over time. It provides detailed data on the products’ sales history in the form of charts, which can help sellers identify trends, estimate sales, and make informed decisions.

Keepa lets sellers see price changes for any product on Amazon and eBay, as well as monitor sales rank trends and estimate how quickly a product sells. Keepa allows you to find and analyze deals, track products, view detailed product sales history using graphs, find products matching your custom criteria, set price change alerts, and more.

Keepa helps find, track, and analyze product metrics. However, it lacks some features essential for product research, such as IP alerts and Restrictions Checker. It doesn’t show if you are eligible to sell a product on Amazon and if it has any issues.

Price. Keepa has two pricing plans: the free subscription plan with limited features and paid plan for $20/month.

Related: How to Read a Keepa Graph

Keepa features

Deals

Keepa offers a product research database where you can find products by various parameters, such as price, sales volume, reviews, and more. When you search for a product in Keepa, you'll see a list of matching results with their average price, current price, and discount percentage. You can click on any product to see a historical sales chart showing how the price has changed over time.

The Keepa interface has several features that make it easy to find the products you're looking for. You can filter by price range, discount range, minimum rating, category, and more.

Data

This dashboard has several features for researching products on Amazon. The features include Product Finder, Product Viewer, Product Best Sellers, Top Seller List, Category Tree, product details with Quick View and variations export, and Price Increase Tracking.

Product Viewer

With this option, you can upload an extensive list (up to 10,000 ASINs) to view an item’s sales rank, price drops, and rating by its ASIN, UPC, or EAN. You can also see the corresponding information chart for each product. 

Best Sellers

Best Sellers feature allows you to identify the best-selling items in each Amazon category. 

Top Seller List

Top Seller List displays the list of top Amazon sellers, with their rating, number of reviews,  how many listings they own, and their main product category.

Category Tree

This feature allows you to see a list of Amazon categories with the number of products and subcategories. It is structured in the form of a category and subcategory tree.

Product Details View 

Product Details View provides product details and average prices on Amazon and other websites. It lets you quickly review all offers, including historical prices. You can also export data on all product variations. Additionally, you get access to eBay product price histories in new and used conditions.

Price Tracker

A price tracker allows you to monitor price changes for Amazon products and receive alerts when prices change. It also enables creating price tracking alerts of select Amazon products and notifies you if any of these products hits your threshold.

Product Database

With Keepa’s API, you can access the price history data of more than 3 billion tracked Amazon products and make a search by your custom metrics. 

Keepa Pros and Cons

Keepa offers valuable data about product sales trends at an affordable price. However, it is important to be aware of its limited features for product research.

Keepa pros

Comprehensive product sales history data

Keepa provides detailed data on Amazon products, including price history, sales rank trends, and estimated sales velocity. This data can be invaluable for sellers when making product research and sourcing decisions.

Powerful search and filtering tools

Keepa offers powerful search and filtering tools that allow sellers to quickly find the products they are looking for.

Charts for all products

Keepa provides charts for all products, showing sales and price trends. That is helpful for sellers who want to analyze how the products sell over time and their overall trends.

Price tracking

Keepa’s price tracker lets you watch prices and get alerts when they change. You can also track prices for products on your Amazon Wish List or shopping cart.

Multiple browser support

Unlike SellerAmp, Keppa’s browser extension is compatible with all major browsers.

Keepa Cons

No IP Alert

Keepa does not have an IP alert feature. That means sellers cannot receive alerts if any intellectual property (IP) issues are associated with a product. That can be a disadvantage for sellers who research products and must know if a product has IP complaints.

No Restrictions Checker

Keepa does not have a restrictions checker feature. That means sellers cannot easily check if a product is gated on Amazon. That can be a problem for sellers who want to avoid selling restricted products. However, you can filter out Adult products.

Complicated interface

Keepa's interface can be complicated to navigate; not all features are explicitly visible. That can be a disadvantage for new users unfamiliar with the tool.

Limited free features

The free version of Keepa has limited features. For example, users cannot access historical sales data or set up price alerts without a paid subscription. That can be a disadvantage for sellers who are just starting out and cannot afford a paid subscription.

SellerAmp vs. Keepa

SellerAmp and Keepa are both useful product research tools for Amazon sellers. 

However, SellerAmp and Keepa display different types of data about the same products. 

Both SellerAmp and Keepa have different strengths and weaknesses. If you need a comprehensive tool with a broader range of product research features and a simplified interface, then SellerAmp is a good choice. If you need a tool that provides detailed product price history and sales trends, Keepa is a better option.

SellerAmp provides current data on the most important metrics, while Keepa offers historical data on product prices, ranks, and seller numbers. This historical data can help you identify products with stable prices and high demand.

Unlike Keepa, SellerAmp offers a broader range of features, including eligibility alerts and Storefront search. In turn, Keepa provides more information about the product's price history and sales trends, including more detailed price history charts and sales rank dynamics.

What Is the Alternative to SellerAmp and Keepa?

The best alternative to SellerAmp and Keepa is Seller Assistant App. Seller Assistant App is a new-generation product research tool that offers all the features of SellerAmp and Keepa, plus even more advanced functionalities, at a significantly more affordable price. 

It additionally has a unique IP complaints database, a Bulk Restriction Checker, a UPC/EAN converter, and more features essential for full-scale product research.

Advantages of Seller Assistant App

Trusted partner of Amazon

Seller Assistant App is an Amazon-approved trusted partner that offers secure data sharing. You can safely use Amazon's trusted partners’ tools.

Comprehensive product information

Seller Assistant App provides sellers with all necessary information about products on Amazon, including BSR, category, minimum, maximum, and average Buy Box offers, number of FBA and FBM sellers and their offers, your estimated sales, profit, ROI, and break-even unit prices. This data allows sellers to understand which products to sell and how to set prices for them.

Extensive lookup limit

Seller Assistant App allows sellers to perform up to 3,500 product lookups per month, more than other comparable tools. That can be especially helpful for sellers who sell a large variety of products.

Advanced IP-Alert system

Seller Assistant App's IP-Alert system proactively notifies sellers about intellectual property claims, helping them to identify potential problems and take action to protect their account health.

Restriction Checker and Bulk Restriction Checker

Seller Assistant App's Restriction Checker tool helps sellers identify product restrictions, such as hazmat, oversize, meltable, fragile, and adult flags. That can help sellers avoid listing products that are gated on Amazon. The Bulk Restriction Checker allows sellers to check restrictions in bulk, which can save time.

Quick View 

Seller Assistant App's Quick View feature provides sellers quick access to product metrics on the Amazon listing, simplifying the product research process.

Advanced sales history

Seller Assistant App's Advanced sales history feature allows sellers to analyze current offers and BSR and price drops during 30, 90, and 180 days. That can provide valuable insights into competitor behavior and market trends.

Multiple browser support

Seller Assistant App supports Chrome, Edge, and Firefox browsers.

Sub-accounts for Virtual Assistants

With Seller Assistant App, you can connect up to 3 users, which allows employees or Virtual Assistants to access your account. That feature helps exchange information and delegate tasks. You can give access to your account without sharing your login and password. That provides additional security, convenience, and control.

FAQ

What Is SellerAmp?

SellerAmp is an Amazon Product research tool that helps sellers identify and source profitable products. It has a set of features like estimated sales volume, profit calculator, BSR, current offers, Keepa data, and IP alerts.

Is SellerAmp free? 

No, SellerAmp is not free. SellerAmp offers a free 14-day trial, then paid plans starting at $19.95 per month.

How much is SellerAmp?

SellerAmp has two paid plans, Getting Started ($19.95/month) and Getting Serious ($27.95/month). The price varies depending on the number of phone app installs and Chrome extension installs, as well as the number of lookups per month.

What is Keepa? 

Keepa is an Amazon data platform that helps sellers track prices, sales rank, and other metrics over time to make informed decisions about their products. 

What is the SellerAmp alternative?

The best SellerAmp alternative is Seller Assistant App. This product research extension offers more features for a better price.

Final Thoughts

SellerAmp and Keepa are both product research tools for Amazon sellers. They provide a lot of useful information, helping find profitable products to sell on Amazon. However, they provide information from different angles and must be used differently.

If you need to research products fast and get an overall picture of whether a product is worth selling, SellerAmp is a better fit. In turn, if you are primarily interested in understanding the product’s sales history and trends in detail, Keepa is a good choice.

However, the best alternative to SellerAmp and Keepa is Seller Assistant App. This comprehensive browser extension has everything you need for product research for an affordable price. Its advanced functionality lets you quickly identify the highest-profitable products for Amazon. Seller Assistant App’s FBM&FBA profit calculator, Quick View, Stock Checker, Restrictions Checker, and other features help make informed data-driven decisions before you purchase your products to sell on Amazon.