Seller Spy by Seller Assistant
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This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.
As an Amazon seller, you must know and track what and how your competitors sell. In the first place, this helps identify what products your competitors offer that you don't and fill in the gap.
Are there high-demand items you could introduce to grow sales? Are you pricing too high, potentially losing sales? Or too low, sacrificing profit margins? Competitor pricing helps you find out. Seller Assistant's Seller Spy helps automate your competitor monitoring and see what new brands and products they added or stopped selling, and their pricing.
In this post, we will explore how Seller Spy works and helps Amazon sellers streamline competitor analysis.
Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, Amazon seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, Seller Spy, Stock Checker, IP Alert, and Restrictions Checker.
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Seller Assistant shows all necessary product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.
What Is Seller Assistant’s Seller Spy?
Seller Spy by Seller Assistant is a tool that automates analyzing your competitors. It automatically tracks your competitors and allows you to estimate what new brands and products they started or stopped selling, and how they price each product.
Sellers can use this tool to discover new products or brands that competitors have introduced, identifying items to add to their own stores. It also helps adjust pricing strategies by monitoring competitor prices, aiming to stay competitive and optimize profit margins.
To use Seller Spy, you simply need to log into their Seller Assistant account, access Seller Spy, input a competitor’s Amazon storefront link, and can then download the detailed Excel file to track what your competitors do.
The tool is designed specifically for Amazon wholesale and online arbitrage sellers, and dropshippers to simplify the process of competitor analysis, and helps pinpoint products that competitors are selling that you currently do not offer, providing expansion opportunities.
Seller Spy functionality
With Seller Spy, you can stay informed about which products your competitors have added or stopped selling on Amazon, and the date when the change happened. Seller Spy also tracks competitor pricing to understand their strategy and ensure your products remain competitively priced.
Seller Spy shows two data layers: the general data about the competitor summarized in the table in your Seller Assistant Personal account (Seller Spy data), and the breakdown of added or removed competitor’s products with detailed information which you can download as an Excel file for further processing (product tracking details).
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Seller Spy data
- Seller name and links
The competitor's name, and link to their seller page and storefront
- Marketplace
The marketplace your competitors operate in
- ASIN count
The count of ASINs (Amazon Standard Identification Number) in the competitor’s store
- Rating
The competitor's star rating, the total number of ratings, and the number of positive ratings they've received
- User
For Seller Assistant Teams users, User shows which team member added the competitor for monitoring
- Last update
The date when the competitor information was last updated within Seller Spy.
Product tracking details
- Date
Date a product was added or removed from the competitor's offers
- Status
Product's status (added or removed)
- ASIN
Amazon Standard Identification Number for the product
- Price
Competitor's current selling price for the product
- Link
Product link in the competitor’s storefront
- Title
Product title.
Benefits of Seller Spy
By providing you with competitor insights, Seller Spy helps improve product offerings in your Amazon store and stay in line with your competition. Here's how Seller Spy can benefit your business.
Effortless competitor monitoring
Automate the process of tracking competitor activity, freeing up valuable time and resources you can dedicate to other aspects of your business.
Stay informed about new products
Be the first to know when your competitors introduce new products, allowing you to adapt your strategy and potentially capture new market opportunities.
Identify product gaps
Discover what products your competitors are selling that you're not. This can help you expand your offerings and cater to a wider audience.
Competitive pricing
Track competitor pricing to ensure your products remain competitively priced and maximize your profit margins.
Improved decision-making
Gain valuable insights into competitor strategies, allowing you to make informed decisions about your product selection, pricing, and marketing efforts.
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Seller Spy Use Cases
Seller Assistant's Seller Spy provides you with competitor intelligence, but how can you leverage this information to increase your Amazon sales? Here are some practical use cases to consider.
New product launch strategy
- Use case
Sellers need to spot trending products competitors are introducing. Analyzing these trends can reveal potential gaps for launching unique offerings.
- Solution
Seller Spy enables sellers to monitor new product launches by competitors, helping to pinpoint profitable brands and suppliers they may not be aware of. By identifying these products, sellers can expand their product offerings.
Price optimization
- Use case
Sellers need to track competitor price changes to maintain a competitive edge while maximizing profit. Staying informed on pricing trends helps sellers adjust their prices strategically within the niche range.
- Solution
Seller Spy provides data on competitor pricing, including the Buy Box (Featured Offer) and broader price benchmarks. This allows sellers to set competitive prices that balance sales volume and profit margin effectively, positioning their products favorably within the market.
Identify best-selling products
- Use case
Sellers need insight into which products are consistently popular among competitors. Understanding these high-performing items can guide sellers toward promising deals.
- Solution
With Seller Spy, sellers can track top-performing products from competitors, analyzing what makes them successful. This insight enables sellers to identify and explore same or similar product opportunities, expanding their catalog with in-demand items.
Respond to market trends
- Use case
Sellers need to quickly recognize shifts in competitor pricing and product offerings that could reflect changing customer preferences or the entrance of new competitors.
- Solution
Seller Spy monitors competitor activity, highlighting sudden product or price changes in the market. This information allows sellers to adjust their strategies, adapting their offerings or prices to align with new customer demands and maintaining their competitive edge.
How Does Seller Spy Work?
With Seller Spy, you can create your custom list of competitors you want to automatically monitor, and download .xls files with competitor activities as to their products and detailed information about the changes. You can add 3 sellers to the monitoring list.
You can access Seller Spy in your Seller Assistant personal account. From there, you can add or remove Amazon sellers you want to monitor and download .xls files with competitor product tracking results.
Tracking competitors with Seller Spy step-by-step
Step 1. Access your seller assistant account.
Log into your Seller Assistant personal account to begin tracking competitor activity.
Step 2. Add a competitor to monitor.
In the “Add seller” field, add the link to the seller storefront you want to monitor, click the “Add” button, and wait until the seller is added to the list.
Step 3. Download competitor data
From your tracking list, download the .xls file that contains detailed competitor product tracking results.
Step 4. Review competitor product data
Open and analyze the .xls file to review the following competitor data:
- Event date for each ASIN (added or removed)
- ASIN status (added or removed)
- Product ASIN
- Current selling price
- Product link
- Product title.
Step 5. Identify new products
Examine newly listed competitor products and assess whether adding similar items could enhance your own catalog.
FAQ
What is Seller Spy and how does it help my Amazon store?
Seller Spy is a tool by Seller Assistant that tracks your competitors' activities, including product launches and pricing changes. This insight helps you make informed decisions on expanding your product range and setting competitive prices.
What does Seller Spy do?
Seller Assistant’s Seller Spy is a tool for Amazon sellers that keeps an eye on your competitors. It tracks what they sell, how they price it, and even when they add or remove products, giving you valuable intel to make informed decisions for your own business.
How do I start tracking a competitor with Seller Spy?
Simply log into your Seller Assistant account, add the competitor's Amazon storefront link, and Seller Spy will begin monitoring their activity. You'll receive a downloadable report with detailed data for analysis.
What information does the downloaded report contain?
The report includes details such as product ASINs, images, current selling prices, and status changes (added or removed) for each tracked product. This information provides a clear view of your competitor’s recent product activity.
Can Seller Spy help me with pricing strategies?
Yes, Seller Spy tracks competitor pricing, allowing you to identify trends and set competitive prices. This data helps optimize your pricing to attract customers while maintaining healthy profit margins.
Final Thoughts
As an Amazon seller, it's crucial to stay informed about your competitors' sales activities and new product offerings. This will help you identify any gaps in your own product range and determine if there are high-demand items you could add to increase your sales.
Seller Assistant's Seller Spy tool can automate this monitoring process, allowing you to keep track of your competitors' new products, brands, and pricing changes.
Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer,Brand Analyzer,Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View,FBM&FBA Profit Calculator, Quick View, ASIN Grabber,UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.
