Brand Analyzer by Seller Assistant

For Amazon sellers constantly searching for new profitable deals, research often begins with brand analysis. With millions of product options, this task can be both challenging and time-consuming. Many tools available on the market either do not assist with brand research or have overly complicated filter functionalities, making the process slow and cumbersome.

Enter Seller Assistant's Brand Analyzer tool. This innovative tool automates brand research, allowing you to identify popular products for your Amazon store in minutes. 

In this post, we will explore how Brand Analyzer works and show you how to easily identify resale-friendly brands to grow your business with ease.

Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, Amazon seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, Seller Spy, Stock Checker, IP Alert, and Restrictions Checker.

Seller Assistant shows all essential product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.

What Is Seller Assistant’s Brand Analyzer?

Brand Analyzer by Seller Assistant is an Amazon brand research tool that helps identify profitable brands. Its primary function is to automate brand research and help efficiently identify if the brand meets your revenue targets and other selling criteria and whether it’s worth reselling on Amazon.

The tool is designed specifically for Amazon wholesale and online arbitrage sellers, and dropshippers to simplify the process of brand research. All you need to do is type brand name, and get all necessary data about the brand to understand if it’s resale-friendly. You can also download a report with all brand’s products and their detailed metrics.

Brand Analyzer allows to estimate how big the brand is and how many products it offers, how much money you can potentially make if you sell this brand, how intense is the competition from Amazon and other sellers, average Buy Box price per product, and review and rating quality.

What Does Brand Analyzer Show? 

Brand Analyzer is a powerful tool designed to help conduct comprehensive brand research to identify profitable brands for resale. This tool provides critical data, making it easier for Amazon sellers to make informed decisions about which brands to add to their stores.

Brand analyzer shows two data layers: the general data about the brand summarized in the table in your Seller Assistant Personal account, and the breakdown of all brand’s products with detailed information which you can download as an Excel file for further processing.

Brand summary data

Brand details

• Date

The date the brand was uploaded, ensuring sellers have the most current information.

• Brand

The name of the brand under consideration.

• User

Identifies the user who uploaded the brand, adding a layer of transparency.

• Marketplace

Specifies the target Amazon marketplace.

• Products

The number of products offered by the brand, providing insight into the brand's market presence, indicates that it’s not a private label (trademarked) brand if it has more that 50 products.

Potential revenue 

• Brand Monthly Revenue Estimation

Calculates the monthly revenue from all the brand’s products, helping sellers estimate potential earnings and determine if reselling the brand is worthwhile.

• Average Selling Price

The average Buy Box price of the brand’s products, helping sellers gauge pricing strategy.

• Average FBA Fees

Average fulfillment fees charged by Amazon for the brand’s products.

Competition analysis

• Amazon In-Stock Rate

Shows Amazon's Buy Box share for the brand's products, indicating the level of competition from Amazon. A share exceeding 30% suggests high competition.

• Average FBA Seller Count

Indicates the average count of FBA sellers for the brand's products. A count above 15 signifies high competition and potentially thin profit margins.

Customer feedback and brand reputation

• Average Rating

The average customer rating of the brand's products, from 1 to 5 stars, reflecting customer satisfaction.

• Total Reviews

The total number of reviews for the brand's products, indicating popularity and customer feedback volume. Low number of reviews may indicate a new brand or sales issues.

Product breakdown data

• ASIN;
• Title;
• Brand; 
• Category;
• BSR during 30 days;
• Variations yes/no, variation count;
• Amazon In-Stock Rate;
• Total seller count on the listing;
• FBA seller count;
• FBM seller count;
• Buy Box price
• In/out of stock;
• Launch date;
• Rating;
• Review count;
• Estimated monthly revenue.

Benefits of Brand Analyzer

Seller Assistant's Brand Analyzer offers numerous benefits for Amazon sellers engaged in wholesale, online arbitrage, and dropshipping. Here are the key advantages.

Efficient brand research

Automates the brand research process, significantly reducing the time and effort required to find profitable brands to resell.

Comprehensive data insights

• Brand Monthly Revenue Estimation helps sellers estimate potential earnings from a brand by calculating the monthly revenue generated by all of the brand’s products;
• Amazon In-Stock Rate provides insights into Amazon's Buy Box share for the brand’s products, indicating the level of competition from Amazon;
• Average FBA seller count shows the average count of FBA sellers for the brand’s products, helping to assess the competition level and potential profit margins.

Market presence evaluation

• Products lists the number of products offered by the brand, helping sellers understand the brand’s market presence;
• Total reviews and average rating provides insights into customer satisfaction and brand reputation.

Competitive pricing strategy

• Average Selling Price displays the average Buy Box price of the brand’s products, aiding sellers in pricing their products competitively;
• Average FBA Fees lists the average fulfillment fees charged by Amazon for the brand’s products, allowing sellers to factor in costs accurately.

Informed decision making

• Offers a clear overview of crucial metrics such as monthly revenue estimates, in-stock rates, seller competition, pricing, and customer feedback, enabling sellers to make informed decisions about which brands to resell;
• Helps identify brands that are resell-friendly and likely to provide good profit margins.

Simplified competition analysis

By showing the average number of FBA sellers and Amazon’s share of the Buy Box, sellers can quickly gauge the competition level and avoid highly competitive brands.

Brand Analyzer Use Cases 

Brand Analyzer is a valuable tool for Amazon sellers looking to efficiently identify and evaluate profitable brands for resale. 

By providing comprehensive data and automating the research process, it helps sellers optimize their product offerings, and grow their businesses with ease. Here are some of the primary use cases for this powerful tool.

Identifying profitable brands for resale

• Use case

An Amazon seller wants to expand their product line with new, profitable brands.

• Solution

By typing the brand name into the Brand Analyzer, the seller can quickly access all necessary data to determine if the brand meets their revenue targets and other selling criteria. The tool provides a comprehensive overview, including the number of products, potential revenue, competition level, and customer feedback.

Simplifying brand research

• Use case

A seller needs to conduct extensive brand research but finds the process time-consuming and complex with traditional tools.

• Solution

Brand Analyzer automates the brand research process, making it efficient and straightforward. Sellers can obtain a detailed report of all brand products, complete with metrics like BSR, Amazon In-Stock Rate, seller count on the listing, selling price, FBA fees, and more. This simplifies decision-making, as described below, and saves valuable time.

Brand research criteria

• The number of brand’s products shows how big the brand is and hints that it’s not a private label brand if it has more that 50 products;
• Average BSR shows how well the product sells; 
• Amazon In-Stock Rate reveals the competition from Amazon; a share exceeding 30% suggests high competition;
• Seller count on the listing indicates the overall competition selling this brand;
• Selling price tells you about the brand’s price category: luxury, mid-range, or budget;
• FBA fees give you alert if they are increased; this may mean a brand sells bulky or other products  incurring additional shipping costs;
• Rating reflects customer satisfaction and must be over 4 stars; lower rating may mean poor product quality or other issues with the brand;
• Total reviews show brand reputation and sales history; if there are not many reviews, the brand may be new and have unpredictable sales, or not popular.

Assessing brand’s market presence and competition

• Use case

A seller wants to evaluate the market presence of a brand and the level of competition they would face from Amazon and other sellers.

• Solution

Brand Analyzer provides insights into the brand's market presence by showing the number of products it offers and the total monthly revenue estimation. It also displays Amazon's Buy Box share and the average number of FBA sellers, helping sellers assess the competition level and decide if the brand is suitable for reselling.

Evaluating potential revenues 

• Use case

A seller is unsure if reselling a specific brand will be profitable.

• Solution

With the Brand Analyzer, sellers can estimate potential earnings by reviewing the brand's monthly revenue estimation and average selling price. They can also consider the average FBA fees to understand the cost implications and profit margins.

Analyzing customer feedback and brand reputation

• Use case

A seller needs to understand how well a brand's products are received by customers.

• Solution

The tool provides average ratings and total review counts for the brand’s products, offering insights into customer satisfaction and brand reputation. This data helps sellers gauge the brand's popularity and potential sales performance.

Generating brand’s product lists

• Use case

A seller wants a list of brand’s products and detailed information on each product offered by a brand.

• Solution

Brand Analyzer allows sellers to download an Excel file with a breakdown of all brand products, including details like ASIN, title, category, BSR during 30 days, variations, Amazon in-stock rate, total seller count, FBA and FBM seller count, launch date, review count, and star rating. This detailed product data aids in thorough analysis and informed decision-making.

Bulk brand gate and restrictions check

• Use case

A seller wants to verify brand gate and product restrictions in bulk, and their eligibility to sell the brand and products on Amazon their account.

• Solution

Using the Brand Analyzer with Seller Assistant’s Bulk Restriction Checker lets sellers see brand gate and product restrictions in bulk, and their eligibility to sell the brand and products on Amazon their account. 

To do that, upload your product list to Bulk Restriction Checker and check bulk products for restrictions. If a product is marked with a green lock, you can sell a product; if it appears under the red lock, it’s restricted; if it's marked with the red lock with an exclamation mark, you’re not eligible to sell the brand and products on your Amazon account.

How Does Brand Analyzer Work? 

With Brand Analyzer, you can automate brand research. To analyze the brand, simply enter the brand name in the Brand Analyzer and get the results of brand research. 

The tool also generates a detailed report with all brand’s products and their essential metrics. You can download the report and filter the results by any metric you need.

You can access the Brand Analyzer in your Seller Assistant personal account. From there, you can add the brand you want to research and download .xls files with the reports. 

Researching brands with Brand Analyzer step-by-step

Step 1. Open your Seller Assistant personal account and access Brand Analyzer.

Step 2. Choose your marketplace, and type in the brand name you want to research.

Step 3. Once the analysis is complete, review the data.

Step 4. To access the brand’s store on Amazon, click the Amazon “A” icon. To get a detailed report with all the metrics for each product, click to download the .xls file with the report.

Report data:

• ASIN;
• Title;
• Brand; 
• Category;
• BSR during 30 days;
• Variations yes/no, variation count;
• Amazon In-Stock Rate;
• Total seller count on the listing;
• FBA seller count;
• FBM seller count;
• Buy Box price
• In/out of stock;
• Launch date;
• Rating;
• Review count;
• Estimated monthly revenue.

Step 5. Filter results. Use the filters available in Excel tables to sort products by necessary metrics.

FAQ

What is Seller Assistant's Brand Analyzer?

Seller Assistant's Brand Analyzer is a tool designed to help Amazon sellers conduct comprehensive brand research quickly and efficiently. It provides detailed insights into brand profitability, competition, and customer feedback to aid in informed decision-making.

How does Brand Analyzer help in identifying profitable brands?

The tool automates brand research by offering data on monthly revenue estimates, average selling prices, and competition levels. This helps sellers determine if a brand meets their revenue targets and is worth reselling on Amazon.

What kind of data can I expect from the Brand Analyzer?

Brand Analyzer provides two layers of data: a brand summary with general information and a detailed product breakdown. This includes metrics like brand revenue, in-stock rates, average ratings, and total reviews.

Can I download reports from the Brand Analyzer?

Yes, you can download an Excel report that includes detailed information on all the brand’s products. This report aids in further processing and in-depth analysis.

How does the Brand Analyzer assess competition levels?

The tool shows Amazon's Buy Box share and the average number of FBA sellers for a brand's products. These metrics help sellers understand the level of competition and decide on the profitability of reselling the brand.

Final Thoughts

As an Amazon seller, it is important to constantly add new brands and products to your store. However, selecting profitable brands from thousands of options is quite a challenge. 

Seller Assistant's Brand Analyzer can automate this process, allowing you to quickly identify the most popular and resell-friendly brands.

Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines Price List Analyzer, Seller Spy, Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, Restrictions Checker, and other features that help quickly find high-profit deals.