After Christmas Sales: How Should FBA Sellers Prepare?

The Holiday Season is the busiest time of the year for Amazon sellers. But as the dust settles on the Christmas rush, it's time to start thinking about the next big sales opportunity: After Christmas. 

With shoppers still in a buying mood, it's prime time to make some sales and start 2024 on a high note. But how can FBA sellers prepare for this post-holiday sales surge? 

In this post, we'll explore tips and strategies to help you make the most of the After-Christmas Sales period and boost your profits.

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What Is Amazon After-Christmas Sales?

The holiday selling for Amazon sellers doesn't come to an end after Christmas. The After-Christmas Sales still proceeds after the Holiday Season and lasts from late December through February.

After-Christmas Sales include a number of major shopping events like New Year’s Day, Orthodox Epiphany and Christmas Day, Valentine's Day, and Lunar (Chinese) New Year. You can leverage them to attract customers.

After-Christmas Sales is a strategically important selling period for sellers. During this time, buyers are looking for year-end deals. That allows sellers to capitalize on the post-holiday discount rush. This is also a good chance to get rid of excess inventory after the Holiday Season.

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Why Prepare for After-Christmas Sales?

As a seller, it's important to prepare for After-Christmas Sales because it's a great opportunity to clear out your inventory and make some extra profit. 

Post-holiday sales shopping 

Many shoppers are looking to take advantage of post-holiday sales and discounts, so it's important to have a strategy in place to attract their attention and incentivize them to make a purchase. By offering special promotions and deals, you can increase your chances of making a sale.

Compensate for post-holiday dip

After the Holiday Season, the sales rush slows down, and you need to compensate for lower demand to continue generating revenues. To do so, you can offer post-holiday sales or promotions to entice customers to continue shopping. Another option is to diversify your offerings by introducing new products. 

Be prepared for shipping delays

Proactive inventory management is crucial during the After-Christmas Sales. Delayed deliveries due to holiday shipping surges can mean missed opportunities and unhappy customers. To avoid stockouts, increase stock levels for top-selling items and negotiate faster shipping options with suppliers.

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6 Selling Tips for After-Christmas Sales

As an Amazon seller, it's important to take advantage of After-Christmas Sales. Out tips below will help you make the most out of the post-holiday shopping season.

Tip 1. Add new products

One of the effective remedies for lower demand after the holiday rush is introducing new products. When you research new products to sell after Christmas, you must consider their demand, competition, price, restrictions, and profitability. 

Make sure the products sell well and have a low BSR, choose products with medium competition (offered by less than 10 FBA sellers), and set competitive prices. Don’t forget to check products for restrictions because you can’t offer restricted products as lightning deals.  

Use Seller Assistant App to estimate product demand and competition level, see price dynamics, and identify restricted products and those having IP complaints. Use FBA&FBM Calculator to estimate an item's profit.

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Tip 2. Offer year-end deals and post-holiday sales

To attract more customers and boost sales during the After-Christmas Sales, you can offer deals and promotions. But don't forget to submit them for Amazon's approval in advance. 

Also, ensure that your deals are competitive and attractive to customers. You could consider offering year-end deals, lightning deals on popular products for a limited time, and daily deals with significant discounts on different products.

Offer buy one and get one free offers, gifts with the purchase of specific products, or coupon codes for customers to redeem at checkout.

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Tip 3. Reconsider your prices

Instead of automatically reducing your prices, it's better to reassess them. Even though Christmas is done, it doesn't mean the huge sales are over. Keep in mind that people still have Amazon gift cards that they are eager to use. 

Additionally, during the After-Christmas Sales buyers are prepared to purchase the exact gifts they desire. As a result, there will still be a high demand for products in January. If you drop your prices, you'll only end up lowering your profit margins.

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Tip 4. Get slow-moving inventory going

If you have unsold products from the previous year, take advantage of After-Christmas Sales to sell them and move out of Amazon’s fulfillment centers. You can offer discounts and promotions on holiday products that are not selling well. Alternatively, you can sell products in packages or offer free shipping to attract more buyers.

Also, it's important to closely monitor your inventory levels during After-Christmas Sales to avoid overstocking and tying up capital during slower periods.

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Tip 5. Create clearance sales

You can use clearance sales during the After-Christmas season to help clear out your inventory. To drive a sense of urgency in shoppers, try organizing clearance sales or time-limited offers. Use phrases such as "limited stock" or "while supplies last" to prompt immediate purchases.

One effective strategy is to promote your clearance items on your Amazon store and social media platforms, offering deep discounts to entice buyers. You can also consider bundling clearance items with other products to create value deals, which can help to increase sales and reduce inventory more quickly. 

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Tip 6. Re-invest your profits 

It's important to reinvest the money you earned during the Holiday Season back into your business at the beginning of the year. Doing so will help you to maintain and grow your business over the long term.

The Holiday Season allowed you to make significant profits. However, sales may slow down after the holiday rush, so it's important to use the money you earn wisely. By reinvesting your earnings in new profitable products, you can stay ahead of the competition. Amazon is a highly competitive marketplace, so it's important to continuously improve your business in order to stand out. 

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FAQ

Do products go on sale after Christmas?

Yes, many stores offer After-Christmas sales to clear out inventory and make room for new products. However, the specific discounts and deals offered may vary depending on the store and the product.

Is it better to buy before or after Christmas?

It depends on the specific product and the deals being offered. Some stores may offer better sales leading up to Christmas, while others may have better deals after the holiday. Compare prices and look for the best offers during and after holidays and grab the best deals.

How long does it take for Amazon FBA to be successful?

The timeline for success with Amazon FBA varies depending on numerous factors, such as the product, business model, and competition. Some sellers may see success within a few months, while others may take up to one year to reach their goals.

How do I succeed as an Amazon reseller?

To succeed as an Amazon reseller, it's important to choose the right products, price them competitively, and maintain high-profit margins. Additionally, providing excellent customer service and utilizing product sourcing tools like Seller Assistant App to find the winning products can help increase sales and establish a positive reputation on the platform.

Are sales slow after Christmas?

Sales can vary after Christmas depending on the product and market demand. Some products may experience slower sales, while others may see an increase due to gift cards and seasonal demand.

What time of year are the best sales?

The best sales typically occur during major holidays such as Black Friday, Cyber Monday, and Christmas, as well as during end-of-season clearance events. However, the specific timing and discounts offered may vary depending on the retailer and the product.

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Final Thoughts

In conclusion, After-Christmas Sales can be a great opportunity for FBA sellers to continue generating revenue and clearing out inventory. By implementing the tips and strategies outlined in this post, you can make the most of this time and maximize your profits. 

One of the crucial objectives of After-Christmas Sales is discovering new lucrative products to sell. By leveraging Amazon seller tools, you can enhance your chances of finding such products. One of the best such tools is Seller Assistant App, an all-in-one product-sourcing solution for Amazon FBA sellers. This robust app provides you with everything you need to identify profitable products directly on Amazon search and product pages.

With its FBM & FBA Profit Calculator, Quick View, Stock Checker, Restrictions Checker, and other comprehensive product research features, you can obtain insights into demand, competition, and profitability to make informed decisions about which products to sell.