Offers by Seller Assistant

When you do Amazon product research and decide which deals are profitable to sell, knowing your competitors is essential because this affects your chances of winning the Buy Box. This directly influences how many products you can sell and how much you earn. Products with intense competition or sold by Amazon may be difficult to resell.

But how do you know if Amazon sells the product or how many sellers offer it? And how to know which sellers and how share the Buy Box?

The Offers feature by Seller Assistant brings the insights you need directly to your fingertips. With this tool, you can analyze all competing offers on any Amazon product page or supplier website. 

This post tells what the Offers feature is and how it works.

Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View,  FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, and Restrictions Checker.

Seller Assistant shows all necessary product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.

What Is Seller Assistant’s Offers?

Seller Assistant's Offers is a competitor analysis feature showing you all seller offers of a product directly on Amazon product pages and supplier website. It helps estimate competition level and your chances to get the Buy Box.

Offers allow you to estimate competition level and see if Amazon sells the product, which is very difficult to compete. You can also see who is the BuyBox seller and BuyBox share by seller, how many products they have in stock, their ratings, how they price their offers, and other important data that help analyze competition.

The feature is designed specifically for Amazon online arbitrage sellers and dropshippers to simplify the process of competitor analysis, and helps pinpoint promising deals with moderate competition and high sales potential.

Related: Seller Assistant Extension Review‍

‍The Best Amazon Online Arbitrage Tool — Seller Assistant‍

‍How to Dropship on Amazon with Seller Assistant‍

‍Amazon Wholesale: How to Sell Wholesale on Amazon

Offers Functionality

When you look for leads to resell on Amazon, you can access Offers through Seller Assistant Extension’s Product Panel on Amazon’s product pages and the Side Panel View on supplier websites. It displays all competitor’s metrics in the form of a convenient and user-friendly table.

The Offers feature provides you with competition level insights by displaying all active sellers offering the same product, offers detailed Buy Box information, including which seller currently holds it and a historical breakdown of Buy Box ownership percentages over 30, 90, and 180 days, stock availability by seller, and all price offers, as described below.

Offers also allows sorting data to quickly identify the insights you’re interested in, whether focusing on low stock or dominant Buy Box holders.

Offers data

• Price

Product price offers by seller

• Type

Seller type: FBA, FBM, or Amazon

• Condition

Product condition sellers offer: New, Used - Like New, Used - Very Good, Used - Good, or Used - Acceptable

• Stock

The stock levels of competing sellers offering the product

• Seller Name
  • Link to the seller’s store or products they sell
  • Link to seller information page on Amazon
  • Seller star rating, rating count, and % of positive ratings/month 

• BuyBox %
• Buy Box share in percentage each seller currently holds; helps estimate chances of getting it. 
• BuyBox percentage for: 30 | 90 | 180

BuyBox percentage during 30, 90, or 180 days. You can switch between the Buy Box shares to see if specific sellers dominate the Buy Box. 

Benefits of the Offers Feature

Seller Assistant’s Offers feature simplifies competitor analysis and helps sellers make data-driven decisions by providing sellers with real-time competition landscape directly on Amazon product pages and supplier sites. Here’s how.

Enhanced competition insight

Offers provides a clear view of all competing sellers on a product, directly on Amazon or supplier websites. This insight helps sellers quickly assess competition levels, spot listings that may be too saturated, and determine if Amazon is a competitor.

Increased Buy Box win probability

Understanding the Buy Box share by the seller helps estimate your chances of wining it. For instance, if one seller has held over 90% of the Buy Box for the past six months, it could be challenging to overtake it. With historical Buy Box data over 30, 90, and 180 days, Offers reveals patterns of Buy Box ownership.

Stock level transparency

Offers shows the available stock levels of each competitor, allowing sellers to anticipate supply trends. This insight helps sellers identify opportunities when competitors are low on stock, enhancing their Buy Box win rate as competitors run out.

Time efficiency with on-page data

All critical competitor insights are integrated directly on Amazon product pages in Seller Assistant Extension and in Seller Assistant’s Side Panel View, reducing time spent switching between tools. Customizable sorting options enable sellers to quickly find data relevant to their strategy, such as frequent Buy Box holders or low-stock competitors.

Reduced risk of unprofitable leads

By analyzing competitor dominance and Buy Box trends, sellers can avoid overly competitive and potentially unprofitable deals. This helps in smarter product research, focusing on leads with better profit potential.

Offers Feature Use Cases 

The Offers feature serves multiple purposes for Amazon sellers, from competition analysis to estimating their chances of winning the Buy Box. Below are key use cases where the Offers feature provides crucial insights and actionable solutions.

Evaluating competition levels

• Use case

Sellers need to assess competition before committing to a product to resell to determine if it’s worth their investment.

• Solution

The Offers feature displays all current seller offers of a product directly on the Amazon product pages, highlighting whether Amazon itself is a competitor. This immediate insight enables sellers to evaluate if the listing is too crowded or if they have a realistic chance to succeed.

Improving Buy Box strategy

• Use case

Sellers need to understand their chances of winning the Buy Box to grow sales.

• Solution

Offers provided the Buy Box share by the seller to pinpoint your chances of wining it. It also shows Buy Box ownership data over 30, 90, and 180 days, indicating trends and sellers dominating the Buy Box. This allows sellers to estimate their chances of winning the Buy Box and avoid highly competitive deals with low sales potential.

Monitoring competitor stock levels

• Use case

Sellers need to track competitor stock levels to anticipate when supply may affect Buy Box rotations.

• Solution

The Offers feature displays real-time stock availability for each seller, giving insight into when competitors might run out. By monitoring these levels, sellers can use the chance to capture the Buy Box as competitors deplete their inventory.

Quickly identifying key competitors

• Use case

Sellers need to pinpoint the most influential competitors to tailor their strategies effectively.

• Solution

Offers enables sellers to sort competitor data, allowing them to identify frequent Buy Box holders and high-stock competitors quickly. This targeted view helps sellers focus their strategies on the key players in each product listing.

Avoiding unprofitable deals

• Use case

Sellers need to avoid highly competitive or unprofitable listings that could drain resources.

• Solution

By reviewing competition levels and Buy Box ownership trends through Offers, sellers can decide against entering listings where profitability is challenging. This targeted insight helps them allocate resources to deals with a better potential return.

How Does Offers Work?

To access Offers, you must create a personal account in Seller Assistant, and open a product page on Amazon or any other website, for instance your potential supplier or retailer. 

Offers will automatically appear in Seller Assistant Extension or in Side Panel View. as described below.

Offers on the Amazon product pages

To use the Offers feature on the Amazon product pages in Seller Assistant Extension’s Top Panel, find Offers in the left side of the panel, and click the small arrow next to Offers to open the Offers panel.

Offers on the supplier websites

To activate Offers on a supplier website, select the text you want to search (for instance, product title), right-click, and choose from the context menu “Search with Seller Assistant;”

• or click the Extensions icon to the right of your address bar in Chrome browser and choose Seller Assistant (if you’ve already pinned Seller Assistant).

Offers will appear as the Offers panel in Side Panel View, under the Quick Info and Calculator panels.

FAQ

What is the Offers feature in Seller Assistant?

The Offers feature is a competitor analysis tool that displays all active sellers for a product directly on Amazon product pages and supplier websites. It provides key insights on competition levels, Buy Box ownership, and stock availability.

How can Offers help me win the Buy Box?

Offers shows who currently holds the Buy Box, their Buy Box share, and provides historical data on Buy Box ownership over 30, 90, and 180 days. This helps you analyze Buy Box trends and adjust your pricing and stock strategy to improve your chances of winning it.

Where can I access the Offers feature?

You can access Offers on the Amazon product page via Seller Assistant’s Top Panel or in the Side Panel View on any supplier website. To use the Offers feature on the Amazon product pages in Seller Assistant Extension’s Top Panel, find Offers in the left side of the panel, and click the small arrow next to Offers to open the Offers panel.

Can I see how much stock each competitor has with the Offers feature?

Yes, the Offers feature displays the available stock for each competing seller on the listing. This information lets you monitor competitor inventory levels and anticipate potential changes in Buy Box dynamics.

How can I use Offers to avoid unprofitable deals?

By reviewing competition levels and Buy Box trends, Offers allows you to identify products that may be overly competitive or dominated by specific sellers. This helps you make informed decisions about which deals to enter for optimal profitability.

Final Thoughts

In conclusion, Seller Assistant's Offers is a useful feature that enhances your Amazon product research by giving you the picture of competition level and indicating your chances to get the Buy Box. It helps quickly see deals with moderate competition and simplifies product sourcing.

‍Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.