Amazon’s October Prime Day - How to Prepare

Amazon Prime Big Deal Days is a shopping event that gives an excellent opportunity for Amazon sellers to boost sales and gain exposure to millions of potential customers. During Prime Big Deal Days, Amazon sellers can offer discounts on their products to attract more buyers. 

This post will discuss when is Amazon Prime Big Deal Days, how to find the best-selling products to offer to your customers, and how to prepare for this event to maximize your success.

What Is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days is a new two-day shopping event for Prime members that takes place in October. It is similar to Prime Day, which is held in July but smaller in scale.

During Prime Big Deal Days, Prime members can expect to find discounts on a variety of products, including electronics, home goods, apparel, and more. Some deals offered during Prime Big Deal Days can be as steep as 50% or more off the regular price.

Related: Seller Assistant App Extension Review

Seller Assistant App — the Ultimate Tool for Amazon Online Arbitrage

When is Prime Big Deal Days?

Amazon has announced that its autumn Prime Day sale will occur in October. This year, its name will be Prime Big Deal Days. 

Last year's Prime Early Access sale was held on October 11 and 12, so it is likely that Prime Big Deal Days in 2023 will be held on October 10 and 11.

Where is Prime Big Deals available?

Prime Big Deal Days will happen in 19 countries.

Amazon Prime Big Deal Days countries

• Australia;
• Austria;
• Belgium;
• Brazil;
• Canada;
• China;
• France;
• Germany;
• Italy;
• Japan;
• Luxembourg;
• Netherlands;
• Poland;
• Portugal;
• Singapore;
• Spain;
• Sweden;
• The United States;
• The United Kingdom.

Who Is Eligible for Prime Big Deals?

To be eligible for Amazon Prime Big Deals, your products must meet Amazon’s requirements listed below.

New condition

The item must be in new condition and nationally available.

Prime shipping eligible

The product must be eligible for Prime shipping.

3.5-star rating

The item must have more than a 3.5-star rating or be a launch product without a rating.

20% discount

The discount must be between 20% and 80% off the non-prime member, non-promotional price.

30-day lowest price

The product price, including the promotional, must be the lowest during the last 30 days.

4-star seller feedback

Your annual seller feedback rating must be not less than 4. If you are a new seller, the feedback is calculated based on all your sales.

What to Sell as a Prime Big Deal?

There are many products that you can sell as Prime Big Deals. The most popular categories include Electronics, Home & Kitchen, Apparel, Toys and games, Beauty and personal care, Groceries, and Household Essentials.

When selecting a product for Prime Big Deals, ensuring it is in high demand and has low competition is important. You may also want to consider selling products where you can offer significant discounts to create deals attractive for the buyers.

Factors to choose a Prime Big Deals product

Demand

The product should be in high demand and have a large target audience.

Price

You must be able to offer an essential discount for the product and, at the same time, provide a good value to customers.

Exclusivity

The product should be exclusive to Prime members, which will make it more appealing to them.

Prime shipping

The product should be eligible for Prime shipping, which will make it more convenient for customers to purchase.

Intellectual property complaints and restrictions

Before you sell a product on Amazon, it's essential to ensure that it's not restricted or that there are no IP complaints against it. If you sell a product that is restricted or that has an IP complaint against it, Amazon may deactivate your listing, and you could lose money.

Tip. To quickly select a product for Prime Big Deal, you can use a popular product research browser extension — Seller Assistant App. This new-generation tool provides valuable insights into product demand, competition, costs, and profitability. It displays all the information you need directly on Amazon product and search pages, so you can see at once if a product is suitable for sale. Seller Assistant App also indicates if a product has any issues, such as restrictions or IP alerts.

How to Prepare for Prime Big Deal Days?

Prime Big Deals is a great possibility to increase sales and profits. However, you must be adequately prepared for the event to reach these targets. You can successfully prepare for Prime Big Deal Days by following the tips below.

Start planning early

Prime Big Deal Days is a popular event, so it's essential to start planning early. That will give you enough time to choose the right products, price your products competitively, increase your inventory, promote your products, and provide excellent customer service.

Choose the right products

When choosing products to sell during Prime Big Deal Days, it's important to select products in high demand and with low competition. You may also want to consider selling products that are unique, or you can offer essential price cut-offs.

Price products competitively

When listing your products for Prime Big Deal Days, it's crucial to set competitive prices to attract customers. You may also want to consider offering discounts on your products to make them even more attractive.

Increase your inventory

It's essential to increase your inventory in preparation for Prime Big Deal Days. Be prepared for high demand. That will ensure that you have enough products to sell to the customers.

Promote your products

It's important to promote your products in preparation for Prime Big Deal Days. You can do this by using Amazon's marketing channels, social media, and other online channels. Use coupons, discounts, and other options to attract customers with profitable deals.

FAQ

Will there be an October Prime Day 2023?

Yes, there will be an October Prime Day 2023. Amazon has announced that Prime Big Deal Days will occur in October 2023.

How many days is the Prime sale?

Prime Big Deal Days is a 2-day shopping event for Prime members. It will occur in October 2023.

Is Amazon Prime Day all day?

Amazon Prime Day is a 48-hour shopping event. The deals start at midnight Pacific Time on day one and end at 11:59 PM Pacific Time on day two.

Do you need to have an Amazon Prime membership to shop for the Prime Big Deal Days sale?

Yes, you must have an Amazon Prime membership to be eligible for the Prime Big Deal Days sale. Prime Big Deal Days is a members-only event, and only Prime members can see and purchase the deals.

Final Thoughts

In conclusion, Amazon Prime Big Deal Days is a great opportunity for Amazon sellers to boost their sales. Following the tips in this post, you can prepare for Prime Big Deal Days and make the most of this event.

You must select high-profit products with no restrictions or IP complaints to hit maximum sales and profit targets. With Seller Assistant Аpp, you can easily detect such inventory. This comprehensive product research software helps you quickly find what to sell for a good profit and avoid problematic products. It integrates the FBA&FBM Calculator, Quick View, Stock Checker, and Restrictions Checker features in one extension.