Revseller vs Seller Assistant

Every Amazon seller relies on product research tools to find profitable deals, but choosing the right tool can make a big difference. Seller Assistant and RevSeller are both Chrome extensions designed to streamline product sourcing, yet they cater to different seller needs. 

Seller Assistant offers an all-in-one solution with bulk sourcing, automated brand and competitor analysis, built-in VPN, API integrations, and teamwork solutions, making it ideal for both online arbitrage and wholesale sellers, and dropshippers. 

RevSeller, on the other hand, focuses on individual product research but lacks bulk analysis tools, IP alerts, and automation features essential for scaling a business. 

This post will break down the features of both tools, helping you make the best choice for your Amazon selling strategy.

What Is Seller Assistant?

Seller Assistant  is a comprehensive product sourcing tool designed to help Amazon sellers efficiently identify profitable and low-risk deals. It provides a complete suite of over 20 features for bulk wholesale list scanning, brand analysis, and advanced product research, making it a versatile choice for wholesale, online arbitrage sellers, and dropshippers.

With its comprehensive suite of tools – including 3 extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, Quick View, Storefront Widget, FBM&FBA Profit Calculator, Sales Estimator, Variation Viewer, Offers, Stock Checker, and more – it’s built to ensure wholesale, online arbitrage sellers, and dropshippers have all necessary data at their fingertips.

For those involved in in-depth product research, Seller Assistant’s Browser Extension, Side Panel View, Quick View, and Storefront Widget provide direct insights across Amazon search pages, product pages, supplier websites, and competitor storefronts.

Additionally, for sellers working with wholesale lists, brand selection, and competitor tracking, automation tools, API integrations, and Zapier compatibility help streamline operations and improve efficiency.

With secure teamwork features, one-click Google Sheets export, and built-in VPN, Seller Assistant is an essential tool for sellers aiming for scalable growth and data-driven decision-making.

What Is RevSeller?

RevSeller is a Chrome extension for Amazon sellers that provides detailed product analysis and profitability calculations directly on Amazon product pages. It offers on-page calculations, estimated ROI and profit margins, variation insights, and quick access to Keepa and CamelCamelCamel for historical pricing trends.

The tool displays comprehensive data on Amazon product pages and includes a quick search feature that allows sellers to perform express research with key profitability metrics. It also helps analyze competitor storefronts with Storefront View and provides a Variation Viewer as a separate tool to evaluate product variations.

While RevSeller delivers a large amount of data, its interface is not really beginner-friendly. The design is less intuitive, and some data requires manual loading. Unlike Seller Assistant, which organizes information in an easy-to-read format, RevSeller's layout can feel crowded, making it harder to quickly assess product viability.

The tool is best suited for experienced online arbitrage sellers and dropshippers focusing on individual deal analysis. However, it lacks bulk research capabilities, API integrations, IP alerts, competitor tracking, and teamwork features, making it less practical for wholesale sellers or those managing larger sourcing operations.

Seller Assistant vs. RevSeller: Comparative Summary

Both Seller Assistant and RevSeller are tools designed to help Amazon sellers make informed product research decisions. However, their functionalities and target audiences differ significantly. 

Seller Assistant is an all-in-one solution, offering bulk product sourcing tools, automated competitor and brand analysis, built-in VPN, API integrations, and teamwork solutions. On the other hand, RevSeller is primarily focused on on-page product analysis, storefront research, and variation tracking, making it more suited for individual deal sourcing. 

For sellers who require automation, risk management, and seamless teamwork features, Seller Assistant offers a significantly more robust solution.

Core differences: target audience and functionality

Seller Assistant

• Designed for wholesale sellers, online arbitrage sellers, and dropshippers who need bulk research tools alongside detailed product-by-product analysis.
• Offers a wide selection of features for both bulk sourcing and individual product research, including Seller Assistant Browser Extension, IP-Alert Chrome Extension by Seller Assistant (for Amazon policy violations and IP claims), and a built-in free VPN.
• Provides automated competitor and brand research tools like Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, streamlining both bulk and manual sourcing workflows.

RevSeller

• Better suited for online arbitrage sellers and dropshippers who analyze individual product deals rather than processing bulk data.
• Focuses on on-page product analysis with real-time profitability calculations, ROI estimates, variation breakdowns, and quick search links.
• Includes Storefront View for competitor research and a Variation Viewer as a separate tool to evaluate different product variations.
• Has limited bulk sourcing capabilities, lacks advanced automation tools, , teamwork features, API integrations, and IP alerts, making it less effective for wholesale sellers and larger sourcing operations.

Key features comparison

Who should use which tool?

Benefits of Seller Assistant

Seller Assistant is a comprehensive product-sourcing solution designed to help Amazon sellers streamline their research, save time, and increase profitability.

It combines automated tools, advanced product research features, and secure team collaboration, making it easier to identify high-margin, low-risk deals for both bulk and individual product sourcing. Unlike RevSeller, Seller Assistant offers built-in VPN access, IP alerts, bulk product research automation, and API integrations, providing a more complete solution for Amazon sellers.

All-in-one product sourcing software

Seller Assistant integrates a wide range of essential tools for Amazon sellers, including Price List Analyzer, Brand Analyzer, Seller Spy, and Bulk Restriction Checker. These, along with the Seller Assistant Extension, IP Alert, and built-in VPN, ensure that sellers can efficiently find, analyze, and source profitable deals.

✅ Comparison with RevSeller: RevSeller lacks bulk research automation, IP alerts, and a VPN, making Seller Assistant the better option for wholesale and online arbitrage sellers.

Effortless, in-depth product research

The Seller Assistant Extension displays key product data directly on Amazon search pages, product pages, and supplier websites. Its user-friendly tools allow sellers to quickly evaluate profitability, competition, and potential risks. Bulk product research data is displayed in a clear, structured format, making it easier to spot high-margin deals.

✅ Comparison with RevSeller: RevSeller offers detailed data but its interface is less intuitive and requires extra clicks to load information, making Seller Assistant easier to use for both beginners and experienced sellers.

Automated wholesale list scanning

Seller Assistant’s Price List Analyzer automates the evaluation of bulk wholesale lists, helping sellers identify profitable deals while flagging potential risks. It enriches product data with detailed metrics and allows sellers to apply advanced filters for more efficient sourcing.

✅ Comparison with RevSeller: RevSeller’s bulk ASIN upload tool is limited to only 500 ASINs and requires manual UPC-to-ASIN conversion, whereas Seller Assistant’s Price List Analyzer processes up to 150,000 products automatically. Also, Price List Analyzer marks products by different metrics including risks, and allows to set up the table.

Comprehensive brand analysis

The Brand Analyzer automates brand research by offering insights into:

✔ Monthly revenue potential

✔ Amazon's Buy Box share

✔ Competition levels and FBA seller count

✔ Brand popularity and reputation

✅ Comparison with RevSeller: RevSeller does not have a Brand Analyzer, meaning sellers must manually research each brand’s performance.

Advanced competitor analysis

Seller Spy helps sellers expand their inventory based on competitor trends by selling best-sellers their competitors sell and adjust their own pricing strategies. This feature enables tracking their competitor’s activities, including:

✔ New and removed products

✔ Pricing adjustments

✔ Best-selling products

✅ Comparison with RevSeller: RevSeller’s Storefront View provides basic competitor insights but does not offer automated competitor tracking like Seller Assistant.

4 Widgets for efficient deal sourcing

Seller Assistant provides 4 powerful widgets, making product research more efficient and organized:

✔ Quick View – instantly avoid unsuitable/risky deals on Amazon search pages.

✔ Product View – conduct detailed product research on Amazon pages.

✔ Side Panel View – compare supplier and Amazon data side-by-side and find high-margin deals.

✔ Storefront Widget – analyze competitor storefronts to find high-demand, low-competition products.

✅ Comparison with RevSeller: RevSeller lacks a dedicated Side Panel and doesn’t integrate storefront analysis with profitability calculations, making Seller Assistant more versatile.

Proactive IP risk alerts

Seller Assistant’s IP Alert database warns sellers of:

✔ Intellectual property violations

✔ Amazon policy violations

✔ Violation type and filing date

✅ Comparison with RevSeller: RevSeller does not provide IP alerts, leaving sellers at risk of listing restricted or high-risk products that could affect account health.

Instant restriction and eligibility checks

The Restriction Checker and Bulk Restriction Checker allow sellers to verify Amazon product restrictions and seller eligibility.

✔ Green open lock – product is ungated and sellable

✔ Red closed lock – product requires Amazon approval to sell

✔ Red lock with an exclamation – products that cannot be sold on your Amazon account

✅ Comparison with RevSeller: RevSeller provides restriction warnings but doesn’t allow bulk checking, making it less effective for wholesale and online arbitrage sellers. Also, it doesn’t provide links to ungate products, which Seller Assistant does.

Risk management with alerts and flags

Seller Assistant flags risk factors such as:

✔ Hazmat classification

✔ Meltable or fragile products

✔ Oversized or heavy items, and more

These alerts appear on Amazon pages and supplier websites, helping sellers avoid unexpected issues.

✅ Comparison with RevSeller: RevSeller provides risk management alerts, but they are not so explicitly visible, making Seller Assistant the safer option for product sourcing.

Comprehensive profitability analysis

The FBM & FBA Profit Calculator calculates:

✔ Profit, ROI, and margins

✔ Amazon fees and logistics costs

✔ Sales tax or VAT (for international sellers)

✅ Comparison with RevSeller: RevSeller offers advanced pricing calculations, but lacks VAT and sales tax calculations, making Seller Assistant more accurate for global sellers.

Time-saving dashboards

Seller Assistant provides:

✔ Key performance metrics (sales estimates, competitor offers, Buy Box chances)

✔ Explicit variation rating share to identify best-sellers

✔ Additional data such as package quantity, product condition, and IP alerts

✅ Comparison with RevSeller: RevSeller’s dashboard is more complex, requiring extra clicks to access some information.

Integrated VPN for Amazon sellers

Seller Assistant’s built-in VPN allows sellers to:

✔ Bypass geo-restrictions

✔ Access blocked supplier websites

✔ Conduct secure product research

✅ Comparison with RevSeller: RevSeller does not offer VPN access, making Seller Assistant more secure and flexible for global sellers.

Secure and seamless teamwork

The Virtual Assistant Account enables sellers to:

✔ Safely delegate tasks to employees or VAs

✔ Check Amazon product restrictions without accessing Seller Central

✔ Use the built-in VPN for secure remote access

✅ Advantage over RevSeller: RevSeller does not support team collaboration, making Seller Assistant the better choice for sellers managing research teams.

Benefits of RevSeller

RevSeller is a Chrome extension designed for Amazon sellers looking to quickly analyze individual products. It provides detailed product insights, historical data, and pricing estimates directly on Amazon product pages. While less intuitive compared to Seller Assistant, RevSeller offers advanced pricing calculations and historical stock trends, making it a useful tool for experienced online arbitrage sellers.

Comprehensive product analysis on Amazon pages

RevSeller provides detailed product metrics directly on Amazon product pages, allowing sellers to quickly assess a product’s profitability and demand.

✔ Real-time calculations – displays estimated profit, ROI, and margins based on the current Buy Box price.

✔ Historical trends – tracks price fluctuations, stock history, and sales velocity over time.

✔ Customizable settings – users can adjust tax rates, inbound fees, and discount rates for more accurate calculations.

✔ Data-rich interface – provides multiple data points in one view, though it requires extra clicks to access some insights.

✅ Comparison with Seller Assistant: More detailed stock and pricing breakdowns – Seller Assistant provides comprehensive data on pricing, competitor offers, and Buy Box chances. However, RevSeller offers additional historical pricing trends and more granular stock details per seller.

Advanced pricing and profit calculations

RevSeller stands out with its advanced pricing calculator, helping sellers accurately forecast potential earnings.

✔ Buy cost estimate – Lets sellers adjust product costs based on different purchase scenarios.

✔ Sell price estimate – Helps determine optimal selling prices based on historical trends.

✔ Peak vs. non-peak pricing – Accounts for seasonal fluctuations and Amazon storage fees.

✔ Discount calculations – Adjusts profitability estimates for products purchased at a discount.

✅ Comparison with Seller Assistant: Both tools provide profitability estimations, but RevSeller includes extra calculations for seasonal fees, peak vs. non-peak storage rates, and applied discounts. Seller Assistant, in turn, offers VAT and sales tax calculations, and precise sales estimates.

Integrated with CamelCamelCamel & Keepa

RevSeller integrates with CamelCamelCamel and Keepa, providing additional historical pricing data.

✔ Instant price history access – view Amazon price trends, Buy Box history, and stock levels over time.

✔ Competitor tracking – see how often Amazon stocks a product and whether it dominates the Buy Box.

✔ Sales rank trends – helps assess demand consistency across different seasons.

✔ Quick Keepa & CamelCamelCamel links – users can instantly open product charts for deeper analysis and factor in discounts.

✅ Comparison with Seller Assistant: Seller Assistant has built-in Keepa charts, however RevSeller offers integration with CamelCamelCamel with provides addition insights in discounts and potential supplier pricing.

Search Widget for express product estimates

RevSeller’s Search Widget appears on Amazon search pages, enabling quick deal filtering.

✔ Displays key product metrics – Shows pricing, sales rank, restrictions, and profitability at a glance.

✔ Helps filter out risky deals – Quickly identify products with low ROI or excessive competition.

✔ Saves time on search pages – Allows sellers to sort through multiple products efficiently.

✔ Links to Google Shopping & eBay – Helps find alternative sourcing options.

✅ Comparison with Seller Assistant: RevSeller offers more data for express analysis. However, Seller Assistant lets sellers open each product in Side Panel with a lot of data from Quick View, while RevSeller only offers basic search page widget.

Side Panel View for supplier research

The Side Panel View allows sellers to research products without leaving the current page.

✔ Displays essential product details – includes pricing, BSR, brand, size, and weight.

✔ Quick access to competitor pricing – shows FBA/FBM seller counts and price history.

✔ Google Sheets integration – allows exporting product data for later analysis.

✔ Quick links for deeper research – provides direct links to Amazon, eBay, and Google Shopping.

✅ Comparison with Seller Assistant: RevSeller’s Side Panel lacks profitability calculations and does not function separately from the main page, making Seller Assistant’s Side Panel more advanced.

Variation Viewer for best-seller identification

RevSeller’s Variation Viewer helps sellers determine which product variations sell best.

✔ Displays all product variations – identifies different sizes, colors, and packaging options.

✔ Shows BSR for each variation – helps pinpoint the best-performing versions.

✔ Offers historical pricing data – helps sellers understand demand fluctuations.

✔ Provides filtering options – allows sorting variations by price, rating, and sales volume.

✅ Comparison with Seller Assistant: RevSeller’s Variation Viewer provides more data but requires extra clicks to access details, whereas Seller Assistant’s Variation Viewer is simpler and easier to navigate.

Storefront View for competitor insights

RevSeller’s Storefront View allows sellers to analyze competitor storefronts for potential product opportunities.

✔ Lists all products sold by a competitor – provides insight into high-demand inventory.

✔ Displays estimated sales & Buy Box pricing – helps sellers gauge product performance.

✔ Includes Keepa graphs – shows pricing trends for competitor listings.

✔ Google Sheets export – allows saving competitor data for later analysis.

✅ Comparison with Seller Assistant: Seller Assistant allows to open the product in the product view and in the side panel, see variations, other offers and real-time profitability calculations, which RevSeller lacks.

Google Sheets Export for organized data management

RevSeller allows one-click exporting of product data to Google Sheets.

✔ Simplifies product tracking – Saves research results for future reference.

✔ Exports key product metrics – Captures pricing, competition levels, and profitability data.

✔ Helps with team collaboration – Sellers can share research with VAs or business partners.

✔ Enables further data filtering – Google Sheets allows users to apply filters and formulas for deeper analysis.

✅ Comparison with Seller Assistant: RevSeller requires users to create a new table for each export, whereas Seller Assistant allows exporting to existing sheets for easier workflow management.

Seller Assistant: Key Tools and Features

Seller Assistant offers a comprehensive suite of 20+ tools designed for bulk product sourcing and detailed Amazon product research. It provides extensions, advanced tools, and automation features that simplify key product sourcing tasks for wholesale, online arbitrage sellers, and dropshippers.

Seller Assistant Browser Extension

Seller Assistant Browser Extension is a versatile product research tool that enables Amazon sellers to identify profitable products efficiently. With an intuitive dashboard, it presents key product insights directly on Amazon search, product, and inventory pages, as well as supplier websites. It simplifies advanced research, allowing sellers to assess profitability, sales potential, and hidden risks with ease.

Seller Assistant Extension features

• Product Page View

• Displays detailed product data, including ASIN, UPC/EAN, category, dimensions, and size tiers.
• Shows sales rank (BSR), estimated monthly sales (BSR drops), and sales velocity (Top indicator).
• Assesses competition level based on FBA and FBM seller count.

• Quick View

• Provides fast product research by showing BSR, competition level, Amazon Buy Box presence, IP alerts, and selling restrictions.
• Enables sellers to quickly filter out unsuitable products directly from Amazon search pages.

• Side Panel View

• Conduct product research without leaving supplier websites.
• Matches supplier products with their Amazon listings for quick evaluation.
• Displays side-by-side comparisons, including sales data, profitability, risk factors, and competition analysis.
• Shows insights into Amazon, FBA, and FBM sellers, Buy Box percentage, and product alerts directly on supplier pages.
• Lets you do product search by product title or selected text on any website with Seller Assistant via context menu and activate product analysis.

• Storefront Widget

• Analyzes competitor storefronts to discover high-demand, low-competition products.
• Summarizes competitor brands, categories, product range, and customer ratings.
• Provides insights into competitor pricing strategies, risk factors, and sales potential.
• Helps identify profitable products sold by competitors for inventory expansion.

• Sales Estimator 

• Estimates potential sales based on BSR trends.
• Predicts the number of units you could sell monthly when added to an existing listing.

• Stock Checker

Provides real-time competitor inventory insights to assess supply levels.

• Product Price Data

• Displays Buy Box price, 90-day Buy Box average, and minimum FBA/FBM prices with customizable markup options (+2%, +5%, +10%).
• Calculates break-even price, target ROI price, and Amazon Repricer-compatible minimum pricing.

• FBM&FBA Profit Calculator

• Estimates profitability, ROI, and margin for both FBA and FBM sellers.
• Calculates Amazon fees, logistics costs, and sales tax (if applicable).
• Supports VAT schemes for international sellers.

• Restriction Checker

• Flags Amazon-restricted brands and products.
• Displays green open lock for unrestricted items and red closed lock for gated products requiring approval.

• IP Alert

• Warns sellers about intellectual property (IP) violations and Amazon policy risks.
• Provides detailed violation type and filing date for informed decision-making.

• Alerts and Flags

Highlights product risks such as hazardous materials, heavy and bulky items, meltability, fragility, and more.

• Offers Panel

Lists all competing offers with key details, including seller fulfillment method, price, stock levels, and Buy Box win rate.

• Variation Viewer

Identifies all product variations and pinpoints top-selling ones based on review share.

Seller Assistant Variation Viewer is easier to navigate than other tools, ensuring quick insights.

• Lookup Links

Quickly search for product suppliers on platforms like Google, eBay, Alibaba, Walmart, and more.

• Notes

• Create and save custom notes with supplier links, likes, and dislikes.
• Enables seamless collaboration with teams through shared notes.

• ASIN Grabber 

• Extracts Amazon ASINs and key product data from search pages, product listings, and storefronts.
• Exports data to an Excel file for easy analysis.

• Keepa Charts

Provides historical sales trends with integrated Keepa charts to track price fluctuations and demand shifts.

IP Alert Extension

Seller Assistant’s IP Alert® Extension is a specialized tool that helps Amazon sellers quickly detect and steer clear of products and brands with potential intellectual property (IP) complaints. It leverages an exclusive database of Amazon policy violations, providing real-time updates on the type and date of each reported issue, ensuring sellers avoid high-risk listings.

The IP Alert functions across multiple views, including the Amazon product page within the Seller Assistant extension, the Quick View on search pages, and the Side Panel View on supplier websites. Any product with IP complaints or Amazon policy violations is marked with a red triangle icon with an exclamation mark for easy identification.

Hovering over the icon reveals detailed violation information, including the type of issue and the date it was reported, sourced directly from Seller Assistant’s continuously updated database.

VPN Extension by Seller Assistant

VPN by Seller Assistant is a Chrome extension tailored specifically for Amazon sellers, ensuring secure and unrestricted access to all online resources, retailers, and websites – bypassing any geo-restrictions or blocks that could interfere with product research.

Seamlessly integrated with Seller Assistant, this VPN tool enhances product sourcing by allowing sellers to overcome regional access limitations and maintain privacy while browsing – without requiring additional VPN subscriptions or installations.

VPN Extension features

• Bypass Geo-Restrictions – Gain access to supplier websites from anywhere in the world, enabling seamless research of products and pricing without location-based limitations.
• Change IP Address – Instantly switch to different global IP addresses, allowing sellers to explore localized pricing and product availability.
• Proxy Bypass for Seller Central – Prevents login issues that some sellers face when frequently switching IP addresses, ensuring uninterrupted access to Amazon Seller Central.
• Secure Team Access – Team members, such as employees or virtual assistants, automatically receive free VPN access when invited to Seller Assistant, eliminating the need for separate VPN purchases. Secure individual logins protect sensitive credentials without sharing passwords.
• WebRTC Leak Protection – Prevents the accidental exposure of your real IP address during video calls, file sharing, or other WebRTC activities, maintaining anonymity and security.

Price List Analyzer

Price List Analyzer is a bulk Amazon wholesale price list scanner that automates the research process, helping sellers efficiently identify profitable products. This tool is particularly beneficial for wholesale sellers, online arbitrage sellers, and dropshippers, as it streamlines bulk product research and eliminates the need for time-consuming manual analysis.

Wholesale sellers can use the Price List Analyzer to quickly scan and evaluate supplier price lists, identifying high-margin, low-risk deals with strong sales potential. Meanwhile, online arbitrage sellers and dropshippers can parse supplier websites and automatically analyze product profitability, uncovering the best opportunities to sell on Amazon.

Price List Analyzer features

• The tool automatically links supplier products to their Amazon listings, calculates their profitability, and displays key performance metrics.
• Identifies high-margin opportunities – provides detailed profitability insights, including expected profit, ROI, and margin, as well as estimated sales volume and velocity, significantly reducing manual work.
• Enriches wholesale price lists – enhances wholesale product sourcing spreadsheets by adding all necessary product metrics, making it easier to select the best Amazon deals.
• Detects risks and alerts – automatically flags potential product risks and issues, including: heavy and bulky, hazmat, meltable, fragile items and more; IP complaints, product variations, and bundle/set listings; Important missing data, such as "No FBA Fees," "No Buy Box Price," or "No COGs"; restricted products; profitability warnings like "Too Low FBA ROI" or "Too High FBA ROI."

Brand Analyzer

Brand Analyzer is a specialized Amazon brand research tool designed to help sellers identify profitable brands for resale. Since choosing the right brand is the foundation of product sourcing, Brand Analyzer automates the evaluation process, allowing sellers to assess whether a brand aligns with their revenue goals and resale criteria.

Simply enter a brand name, and the tool provides a comprehensive overview of its performance, helping you determine if it’s suitable for resale. Sellers can also download a detailed report containing product-level metrics for all items under the brand.

Brand Analyzer features

• Evaluates brand resale potential by analyzing competition, revenue, and seller-friendly policies.
• Automates brand research, streamlining the identification of profitable brands.
• Estimates potential monthly revenue generated by the brand’s entire product catalog.
• Displays Amazon’s Buy Box share to indicate competition levels and Amazon’s presence.
• Shows the average number of FBA sellers across the brand’s products, helping gauge competition and profit margins.
• Lists the total number of products under the brand, providing insights into its market presence.
• Analyzes customer sentiment by tracking total reviews and average product ratings.
• Provides an average Buy Box price across all brand products, assisting in pricing strategies.
• Calculates average FBA fees, helping sellers accurately estimate their expenses.
• Delivers a clear summary of brand metrics, including revenue, in-stock rates, competition, pricing, and customer feedback.
• Identifies brands that are resale-friendly, helping sellers prioritize high-profit opportunities.

Bulk Restriction Checker

Bulk Restriction Checker is a tool that allows Amazon sellers to quickly check product and brand restrictions for multiple ASINs at once, determining their eligibility for sale on Amazon.

This tool automatically flags products, categories, and brands that require Amazon approval or cannot be sold due to account restrictions, saving sellers the effort of checking items manually. Simply upload a list of ASINs, and the system will generate a detailed report showing selling eligibility and any applicable restrictions.

Products are marked with clear visual indicators:

• Green open lock – The product is ungated and can be sold without restrictions.
• Red closed lock – The product is gated, requiring approval before selling.
• Red closed lock with exclamation mark – The product cannot be sold under your Amazon seller account due to specific restrictions.

Bulk Restriction Checker features

• Instantly verifies selling eligibility for multiple ASINs at once.
• Clearly marks ungated, restricted, and unsellable products with intuitive lock icons.
• Saves time by eliminating the need for individual manual restriction checks.
• Streamlines the approval request process, allowing sellers to identify gated products that need Amazon approval and providing links to approval requests,

Seller Spy

Seller Spy is an automated competitor tracking tool that helps Amazon sellers monitor competitors and gain insights into their product strategies, pricing trends, and inventory changes.

By continuously tracking competitor storefronts, Seller Spy helps sellers identify newly added or removed products, pricing strategies, and other competitive moves—allowing them to adapt quickly and stay ahead.

Seller Spy features

• Automates competitor analysis, eliminating the need for manual tracking.
• Tracks new product listings, identifying what competitors are adding to their stores.
• Monitors product removals, revealing which products competitors have stopped selling.
• Uncovers opportunities by showing products that competitors sell but you don’t.
• Helps sellers adjust pricing strategies, ensuring competitive pricing to maximize profits.

Google Sheets Export

Google Sheets Export feature enables Amazon sellers to instantly save and organize product research data for analysis and collaboration.

When conducting product research, sellers often need to store results, analyze trends, and share data with their teams. Seller Assistant simplifies this by providing a one-click export function to Google Sheets, allowing sellers to save over 100 key product attributes for further review.

Google Sheets Export features

• One-click export for seamless data transfer to Google Sheets.
• Saves time by eliminating manual data entry.
• Exports over 100 product attributes, allowing for detailed analysis.
• Fully integrates with Google Sheets, enabling easy organization and filtering.
• Allows exporting directly from Amazon product pages and Side Panel View.
• Simplifies team collaboration, ensuring everyone has access to critical product data.

Virtual Assistant Account

Virtual Assistant Account  is a feature that enables Amazon sellers to manage product research teams securely, providing restricted access to key tools without sharing sensitive Amazon Seller Central credentials.

When outsourcing product research, virtual assistants often require access to product and brand restrictions, eligibility checks, and sourcing data. With Virtual Assistant Account, sellers can assign permissions to team members while ensuring secure data handling.

Virtual Assistant Account features

• Enables secure access to restriction checks without exposing Seller Central login details.
• Prevents the need for sharing seller credentials, enhancing account security.
• Includes the Restriction Checker tool, allowing assistants to verify product eligibility with visual lock icons.
• Features Bulk Restriction Checker, enabling the analysis of up to 20,000 ASINs in one go.
• Provides free VPN access, ensuring unrestricted access to supplier websites worldwide.
• Simplifies team collaboration, allowing sellers to invite team members and control access levels.
• Enhances productivity by streamlining lead sourcing and research workflows.

RevSeller: Key Tools and Features

RevSeller is a Chrome extension designed for Amazon sellers to analyze products and competitor storefronts directly on Amazon pages. It provides various research tools, including Side Panel, Product View, Search Widget, Storefront View, Variation Viewer, and a limited bulk ASIN upload tool.

While RevSeller offers detailed data for product evaluation, its interface is less intuitive compared to other tools, requiring additional clicks to load some information. It lacks IP alerts, advanced automation, and full-scale bulk research tools, making it more suitable for individual product research rather than bulk sourcing.

Side Panel

The Side Panel is an overlay tool that provides quick product insights while browsing Amazon or supplier websites. However, unlike Seller Assistant’s dedicated Chrome-based Side Panel, RevSeller’s Side Panel is page-dependent and does not function separately. Additionally, it does not include a built-in profit calculator, meaning sellers cannot assess product profitability directly within the panel

Side Panel features

• Quick access to key product data – displays product title, image, ASIN, UPC, brand, and category.
• Sales and competition insights – shows 30-day sales volume, BSR (Best Seller Rank), and competitor pricing.
• Pricing and profitability estimates – Provides Buy Box, lowest FBA/FBM prices, and estimated costs.
• Basic research shortcuts – includes Keepa charts, Google search, Google Shopping search, and the ability to copy product details.

Search Widget

The Search Widget appears on Amazon search pages and allows sellers to quickly evaluate multiple products before deeper analysis. However, compared to Seller Assistant, RevSeller’s Search Widget lacks the ability to instantly activate Side Panel to research products in it side-by-side. Additionally, it does not allow liking/disliking deals, and adding notes.

Search Widget features

• Instant product insights – displays BSR, 30-day sales, and price trends for quick deal evaluation.
• Competition overview – shows the number of FBA/FBM sellers, Buy Box owner, and Amazon’s presence on the listing.
• Profitability estimates – provides low FBA/FBM pricing, estimated net profit, and max cost calculations.
• Direct integrations – allows exporting data to Google Sheets and running Keepa, CamelCamelCamel, and external searches (Google, eBay, Amazon).

Product View

Product View allows sellers to conduct detailed research on Amazon product pages. RevSeller provides advanced pricing calculations, letting sellers adjust for discounts, peak/non-peak fees, and shipping estimates. However, it lacks IP alerts, estimated sales figures, and multi-platform search options, which are available in Seller Assistant.

Product View features

• Comprehensive product insights – displays ASIN, UPC, brand, dimensions, and category.
• Advanced pricing calculations – adjusts for peak/non-peak fees, inbound placement costs, low inventory fees, and breakeven prices.
• Historical sales and stock tracking – tracks 30, 90, and 180-day sales, Buy Box trends, and out-of-stock occurrences.
• Customization options – allows sellers to configure ROI targets, minimum profit margins, and apply various pricing scenarios.
• Quick research links – includes one-click access to Keepa, CamelCamelCamel, Amazon revenue calculator, and external product searches.

Variation Viewer

Variation Viewer helps analyze product variations, determine best-sellers, and evaluate competition levels. RevSeller provides a greater depth of data than Seller Assistant, but its interface is cluttered, requiring extra clicks to load some data.

Variation Viewer features

• Comprehensive variation tracking – lists all in-stock and out-of-stock variations for a product.
• Sales performance insights – displays sales rankings and estimated sales volume for each variation.
• Pricing and competition analysis – shows Buy Box prices, number of FBA sellers, and historical pricing trends.
• Keepa integration – provides Keepa graphs for each variation to track pricing and sales trends.

Storefront View

Storefront View allows sellers to analyze competitor storefronts and find top-selling products. However, RevSeller does not allow Side Panel analysis or direct profit calculations within the storefront view, unlike Seller Assistant.

Storefront View features

• Competitor insights – provides an overview of seller information, including brands and categories sold.
• Product-level analysis – displays ASIN, brand, UPC, size, and pricing data.
• Competitive pricing overview – shows Buy Box price, store pricing, and sales estimates.
• Historical trends – integrates with Keepa for price and sales history tracking.

Google Sheets export

RevSeller allows users to export product data to Google Sheets, but only by creating a new table within RevSeller. Unlike Seller Assistant, it does not allow adding data to existing spreadsheets, limiting customization options.

Google Sheets Export features

• Data export – saves product research data for further analysis.
• Limited flexibility – requires creating a new table in RevSeller instead of updating an existing one.
• Basic customization – allows users to configure which product attributes are exported.
• Supports bulk data handling – enables exporting multiple products at once.

Bulk ASIN Upload

RevSeller’s Bulk ASIN Upload tool allows sellers to upload ASIN lists and retrieve essential product data for research. However, it is not a full-scale wholesale list scanner like Seller Assistant’s Price List Analyzer, and it has significant limitations.

Bulk ASIN Upload features

• Limited bulk research capability – allows uploading up to 500 ASINs per scan (compared to 150,000 with Seller Assistant).
• No UPC support – requires sellers to manually convert UPCs to ASINs before uploading.
• Basic product insights – provides essential product data such as BSR, pricing, and sales trends.
• Limited customization – the table has limited setting options.

Pricing and Value

When choosing the right product sourcing tool, pricing plays a crucial role. Below is a comparison of Seller Assistant and RevSeller in terms of cost, free trial availability, and cost-effectiveness for different business models.

Pricing plans comparison

Cost-effectiveness for sellers

✅ Wholesale and online arbitrage sellers → Seller Assistant is more cost-effective as it offers bulk product sourcing tools (Price List Analyzer, Brand Analyzer, Bulk Restriction Checker), API integrations, and secure team collaboration tools.

✅ Dropshippers and high-risk category sellers → Seller Assistant is a better option since it includes IP alerts and detailed Amazon policy violation tracking, helping sellers avoid risky products and account issues.

✅ Virtual assistants

For businesses that employ virtual assistants, Seller Assistant is a significantly better investment. It provides a Virtual Assistant Account, ensuring secure and efficient collaboration without sharing sensitive seller credentials. Features like bulk restriction checks, automated sourcing tools, and a built-in VPN allow VAs to work efficiently while minimizing security risks. 

RevSeller does not offer VA accounts or secure team access, meaning settings do not sync across multiple devices, requiring manual export/import of configurations – a process that is both time-consuming and impractical for teams.

✅ Sellers looking for bulk research & automation → Seller Assistant is the better choice due to its automated product sourcing tools, competitor tracking, and advanced integrations. RevSeller lacks bulk research automation and API support, making it less ideal for scaling businesses.

FAQ

Which tool is better for wholesale and bulk sourcing: Seller Assistant or RevSeller?

Seller Assistant is the better choice for wholesale sellers because it includes bulk sourcing tools like Price List Analyzer, Brand Analyzer, and Bulk Restriction Checker. RevSeller lacks these automation tools and only allows manual product-by-product research, making it less efficient for bulk sourcing.

Does RevSeller provide IP alerts like Seller Assistant?

No, RevSeller does not offer IP alerts or Amazon policy violation warnings, which can put sellers at risk of account health issues. Seller Assistant includes a proprietary IP Alert database, which warns sellers of intellectual property complaints and policy violations, making it a safer option.

Which tool is better for competitor research: Seller Assistant or RevSeller?

Seller Assistant provides more advanced competitor research features with tools like Seller Spy for automated competitor tracking and Storefront Widget for analyzing storefronts. While RevSeller offers a Storefront View, it lacks automation and does not provide insights like new product additions, removals, or pricing trends.

Which tool is more suitable for virtual assistants (VAs) and teamwork: Seller Assistant or RevSeller?

Seller Assistant offers a Virtual Assistant Account, allowing secure access without sharing sensitive credentials, bulk restriction checks, and built-in VPN for VAs. RevSeller does not support team collaboration, and settings do not sync across devices, requiring manual export/import to retain configurations.

Which tool provides better profitability analysis: Seller Assistant or RevSeller?

Both tools offer profit calculators, but RevSeller focuses on advanced calculations such as peak vs. non-peak storage fees, discount applications, and variable shipping methods. Seller Assistant, however, includes sales tax and VAT calculations, provides estimated sales figures, and integrates price hints for Amazon repricing.

Final Thoughts

Both Seller Assistant and RevSeller are valuable tools for Amazon sellers, but they serve different purposes and cater to different selling strategies. Seller Assistant is a more comprehensive solution that combines bulk sourcing automation, advanced competitor and brand research, IP alerts, a built-in VPN, and teamwork features. It is the ideal choice for wholesale sellers, online arbitrage sellers, and dropshippers who need both bulk and individual product research tools in one platform.

On the other hand, RevSeller is a strong tool for individual product analysis with detailed on-page data, advanced calculation options, and historical insights. While it provides in-depth profitability analysis and competitive research, it lacks automation, IP alerts, team collaboration, and bulk sourcing features, making it less suitable for wholesale sellers, online arbitrage sellers analyzing many deals in bulk, and virtual assistants.

For sellers who prioritize efficiency, automation, and secure teamwork, Seller Assistant is the superior option. If you’re an experienced online arbitrage seller who prefers manual, detailed product-by-product analysis, RevSeller could be a solid alternative. Ultimately, choosing the right tool depends on your business model and workflow requirements.

Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View,  FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.