If you are an Amazon seller looking to expand your product range, you might have considered selling adult products. This can be a lucrative market, but it can also be tricky to navigate due to Amazon’s strict guidelines on what can and cannot be sold.
In this guide, we’ll explore the ins and outs of selling adult products on Amazon, including the types of products that are allowed and how to set up your listings. We will also give you a tip for identifying adult products effectively if you want to avoid selling them.
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What Are Amazon Adult Products?
Adult products (also called 18+) are items used in sexual activities or sexual wellness and sold to customers aged 18 and up. These products can include items such as adult toys, lingerie, intimate apparel, sexual wellness products, and other related items.
The adult category is restricted on Amazon and requires getting approval. If you want to sell products designed for adult entertainment, you must strictly follow age-restriction policies to ensure that minors cannot access them.
Amazon permits to sale of sexually suggestive items, provided they comply with Amazon’s requirements, don’t exploit children under 18, and promote non-consensual sex. The products must also comply with all laws and regulations.
Note. Adult products are not eligible for Sponsored Products advertisement on Amazon. However, you can advertise your items off-Amazon to drive traffic to your listing.
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Amazon Adult Products
Examples of Amazon adult products
Amazon offers a wide range of adult products. Below you can find some examples of 18+ items.
- Adult toys
- Vibrators, dildos, pleasure rings.
- Lingerie and intimate apparel
- Seductive lingerie sets, intimate costumes, and body stockings.
- Sexual wellness accessories
- Lubricants, massage oils, and arousal gels.
- Bondage and fetish gear
- Handcuffs, blindfolds, leather restraints.
- Adult novelties
- Edible body paint, adult games, and novelty-shaped soaps.
| Category | Description |
|---|---|
| Sexual wellness dietary supplements* | Supplements/products enhancing sexual performance. Examples: libido enhancers, erection boosters, stamina pills. |
| Dildos, vibrators, or wand massagers | Sexual stimulation devices. Examples: g-spot vibrators, bullets, rabbit massagers, vibrating wands. |
| Kegel or Ben wa balls | Weighted/vibrating objects for internal stimulation. |
| Constriction loops, or rings | Rings to help maintain erection. Examples: penis rings, ball bondage rings, ED rings. |
| Male masturbators | Soft sleeves for penetration. Examples: pocket pussies, cock sleeves, masturbation eggs. |
| Sex dolls | Human-shaped dolls for masturbation. Examples: love dolls, blow-up dolls. |
| Bondage gear | Restraints for sexual stimulation. Examples: ropes, paddles, cuffs, clamps, whips. |
| Fetish wear | Provocative clothing. Examples: latex, leather masks, chokers, lingerie. |
| Sex furniture | Furniture made for enhancing sexual positions. |
| Anal sex toys | Toys for anal stimulation. Examples: plugs, beads, dildos. |
| Sexy lingerie | Lingerie with provocative design. Examples: crotchless underwear, edible panties. |
| Novelty | Adult novelty items shaped like genitals. Examples: toys, soaps, decor, keychains. |
| Sexually explicit games | Games with sexual themes. Examples: adult cards, board games. |
* For additional requirements on supplements, see Dietary supplements guidelines.
Amazon’s requirements for adult products
Amazon has policies and guidelines in place to ensure that adult products are sold in compliance with applicable laws and regulations. Below you can find the key requirements for adult items.
”New” condition only
All adult items must be in brand-new condition. Selling used condition products is not allowed.
No explicit sexual or nude images
Explicit sexual imagery or nudity is prohibited. The product, its packaging, or the listing must not contain sexually suggestive elements that bring out a sexual response.
No profanity
The product must not contain sexually explicit language or profanity.
Valid expiration dates
All applicable products must clearly display their expiration dates.
Clinical tone
Descriptions of products must be written in a neutral “clinical” tone. The language should be cautious, business-oriented, and direct, without focusing on sexual innuendo.
Accurate listings
Product listings must contain precise and comprehensive product information. Highlight product features, benefits, and adult uses.
Legal compliance
Adult products sold on Amazon must comply with all relevant laws and shipping restrictions for adult materials.
Right category
Adult products must be listed in the correct Sexual Wellness product category.
Amazon Adult Products Classification
Adult products on Amazon should be listed under the Health&Household > Sexual Wellness category. You must carefully categorize your product, because if you fail to do so, Amazon can remove your listing.
Adult products on Amazon should be listed under Health&Household > Sexual Wellness
It’s also important to remember that adult products belong to a restricted category. That means, to sell such products you must ungate them and get Amazon’s approval.
To get ungated for existing products in your Amazon Seller Central, find your product in Add a Product, click Show limitations to make sure it’s restricted, and click the Apply to Sell button. Then, fill out the form, submit it, and see if the product returns ungated.
To get ungated for existing products click the Apply to Sell button.
Related: Amazon Restricted Products – Complete Guide for Sellers
How to Check Product Restrictions on Amazon?
How to List Adult Products on Amazon?
Amazon doesn’t allow listing and sale of realistic and life-like sex dolls and body parts. The types of products like sex toys imitating a sexual organ must not look like life-like human body parts (including legs, hips, torsos, or heads). You can find some examples of what adult products are allowed and prohibited to be listed on Amazon here.
Additionally, adult product listings must comply with the general Amazon’s listing requirements.
Adult product listing requirements
All product offers on Amazon are added to a product listing. As a seller, you are responsible that your offers are compliant with all legal requirements and Amazon’s rules. Therefore, if you sell a product under an existing listing, you must make sure that the title, description, bullet points, images, and videos are in line with these requirements.
Adult product listing example
Product title
The title’s language must be neutral, informative, and accurate.
Adult product title must be in the format:
[Brand] + [Product Name] + [items per unit] & [product volume (in g, ml)]
Example. Lube Life Water-Based Personal Lubricant, Lube for Men, Women and Couples, Non-Staining, 8 Fl Oz
Product description
All information in the adult product description must be accurate and written in a «clinical» tone. Ensure the description contains correct spelling, no abbreviations, and no exaggerated or time-critical data.
Bullet points
Bullet points of your adult products must give detailed advantages and characteristics in the form of bullets. Make sure the information is consistent and uses neutral language.
Product images and videos
The images must not contain products on the model, interaction with the item, and be shown in a neutral position. It mustn’t include text, logo, watermarks, or multiple views of the same product. The main image should be on a white or transparent background, and the product must occupy at least 65% of the frame. All images and videos must be high quality.
Related: How to Create an Amazon Best Product Description that Ranks High in Search
How to Package Adult Products?
Adult products must be packaged in black, opaque poly bagging or shrink wrap to prevent content visibility. The package must have a scannable ASIN and a suffocation warning on the outside.
The product packaging must include only abstract content without models in suggestive or compromising positions. The packaging must not contain nude models, life‐like items, or profanity.
How to Package Adult Products?
How to Quickly Check Products for Adult?
When you are looking for a product to sell on Amazon, often you want to avoid adult products because selling them is much of an extra hassle. It’s not always obvious if a product is 18+, especially if you research many products.
However, there is a way to quickly determine such products. Seller Assistant lets you detect whether a product is an adult directly on the Amazon product and search pages. If a product is 18+, Seller Assistant will alert you. If you see the red 18+ icon on your Amazon product or search page, that means the product has adult restrictions.
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Product Restrictions
FAQ
What is the Amazon adult product policy?
Amazon prohibits the sale of explicit adult content and restricts the listing of sexually explicit material on its platform. However, you can sell sexually suggestive items, provided they comply with Amazon’s requirements, don’t exploit children under 18, and promote non-consensual sex. The products must also comply with all laws and regulations.
How do I enable 18+ on Amazon?
Amazon does not have a specific “18+” setting, but to access adult products, users typically need to enable the “Adult” filter in their account settings. That can be done by adjusting the account settings to allow for the viewing of adult content on the platform.
What are the restricted products on Amazon?
Restricted products on Amazon are those requiring seller approval like alcohol and certain electronics. Always check Amazon’s guidelines before listing to avoid account suspension.
Why can’t I add an adult on Amazon?
If you are facing difficulties with adding an adult product on Amazon, it may be because you are not eligible to sell a product on your account or product restrictions. You should check if a product is restricted, or check your eligibility to sell it with Seller Assistant.
Can you buy 18+ items on Amazon?
Yes, you can buy 18+ items on Amazon, but they come with age verification measures. Expect to provide ID upon delivery for products like adult products, alcohol, tobacco, or age-restricted video games.
Final Thoughts
In conclusion, selling adult products on Amazon presents unique opportunities and challenges. Selling in this sensitive category requires observing Amazon’s policies and unlocking product restrictions. If you want to avoid adult products, seller tools can save you a lot of headaches.
The best tool to detect adult products is Seller Assistant. This comprehensive product sourcing browser extension alerts you about adult products on the Amazon product and search pages. Seller Assistant is the ultimate solution for sellers that provides you with everything you need to find profitable products.
Seller Assistant automates and connects every stage of your Amazon wholesale and arbitrage workflow. It brings together in one platform: workflow management tools – Purchase Orders Module, Suppliers Database, Warehouses Database, bulk research & sourcing tools – Price List Analyzer, Bulk Restriction Checker, Sourcing AI, Brand Analyzer, Seller Spy, Chrome extensions – Seller Assistant Browser Extension, IP-Alert Extension, and built-in VPN by Seller Assistant, and integrations & team access features – seamless API connectivity, integrations with Zapier, Airtable, and Make, and Virtual Assistant Accounts.
