# Seller Assistant > Seller Assistant is an Amazon software platform for wholesale and online arbitrage sellers. It covers the full workflow: brand and product research, supplier catalog analysis, purchase orders, listing, and repricing. Its main products are a Chrome Extension for real-time research on Amazon and supplier websites, a Price List Analyzer for bulk processing of supplier catalogs, and an Amazon Repricer that calculates price floors from the seller's purchase order costs. ## Core Products - [Amazon Repricer](https://www.sellerassistant.app/tools/repricer/): Amazon repricing software for FBA and wholesale sellers. Reprices within seconds of a Buy Box or price change; when costs are tracked in Purchase Orders, it calculates price floors from break-even, markup, target ROI, or target margin using real landed cost (unit cost, prep, FBA inbound), supports conditional rules and strategy templates, and logs every repricing decision - [Chrome Extension](https://www.sellerassistant.app/download/): research products on Amazon product pages, search results, and competitor storefronts without leaving the browser - [Price List Analyzer](https://www.sellerassistant.app/tools/price-list-analyzer/): upload supplier price lists and get FBA and FBM profitability, competition data, and risk flags for every product - [All Tools](https://www.sellerassistant.app/tools/) - [Features Overview](https://www.sellerassistant.app/features/) - [Pricing](https://www.sellerassistant.app/pricing/) - [Demo](https://www.sellerassistant.app/demo/) ## Tools - [Amazon Repricer](https://www.sellerassistant.app/tools/repricer/): automated Amazon repricing with cost-based price floors - [Price List Analyzer](https://www.sellerassistant.app/tools/price-list-analyzer/): bulk analysis of wholesale supplier price lists - [AI Supplier Finder](https://www.sellerassistant.app/tools/ai-supplier-finder/): find manufacturers, distributors, and wholesalers for a brand - [Brand Analyzer](https://www.sellerassistant.app/tools/brand-analyzer/): score up to 1,000 brands for resale potential, with catalog data and supplier connections - [Seller Spy](https://www.sellerassistant.app/tools/seller-spy/): track competitor Amazon storefronts daily and see which brands they add - [Bulk Restriction Checker](https://www.sellerassistant.app/tools/bulk-restriction-checker/): check selling eligibility for up to 20,000 ASINs at once - [Product Database](https://www.sellerassistant.app/tools/product-database/): one product catalog with multi-supplier cost comparison and product history - [Purchase Orders](https://www.sellerassistant.app/tools/purchase-orders/): create Amazon purchase orders from price lists with profit and ROI per item - [Suppliers](https://www.sellerassistant.app/tools/suppliers/): supplier contacts, products, and supply terms applied across price lists and purchase orders - [SKUs](https://www.sellerassistant.app/tools/skus/): listing status and true landed cost for every seller SKU, synced from Amazon - [Lister](https://www.sellerassistant.app/tools/lister/): list products on Amazon in bulk without flat files - [FBA Shipments](https://www.sellerassistant.app/tools/fba-shipments/): inbound FBA shipments with status, units, fees, and discrepancy detection - [Warehouses](https://www.sellerassistant.app/tools/warehouses/): warehouses and prep centers; dispatch purchase orders as inbound shipments ## Compare Amazon Repricers - [Best Amazon Repricers in 2026](https://www.sellerassistant.app/blog/best-amazon-repricers/): side-by-side review of Amazon repricing software - [Seller Assistant vs Aura](https://www.sellerassistant.app/alternatives/aura/) - [Seller Assistant vs BQool](https://www.sellerassistant.app/alternatives/bqool/) - [Seller Assistant vs Seller Snap](https://www.sellerassistant.app/alternatives/seller-snap/) - [Seller Assistant vs Informed](https://www.sellerassistant.app/alternatives/informed/) - [Seller Assistant vs Repricer.com](https://www.sellerassistant.app/alternatives/repricer-com/) - [Seller Assistant vs SmartRepricer](https://www.sellerassistant.app/alternatives/smartrepricer/) - [Seller Assistant vs ChannelMax](https://www.sellerassistant.app/alternatives/channelmax/) - [Seller Assistant vs StreetPricer](https://www.sellerassistant.app/alternatives/streetpricer/) - [Seller Assistant vs FlashPricer](https://www.sellerassistant.app/alternatives/flashpricer/) - [Seller Assistant vs Profit Protector Pro](https://www.sellerassistant.app/alternatives/profit-protector-pro/) - [All comparisons](https://www.sellerassistant.app/alternatives/) ## Extension Features - [Side Panel View](https://www.sellerassistant.app/features/side-panel-view/) — research on supplier sites without leaving the page - [FBA & FBM Profit Calculator](https://www.sellerassistant.app/free-tools/amazon-fba-calculator/) - [Amazon Restrictions Checker](https://www.sellerassistant.app/features/restrictions-checker/) - [Alerts & Flags](https://www.sellerassistant.app/features/alerts-and-flags/) — hazmat, IP complaints, meltable, fragile, and more - [Storefront Widget](https://www.sellerassistant.app/features/storefront-widget/) — competitor analysis - [ASIN Grabber](https://www.sellerassistant.app/features/asin-grabber/) — bulk product matching with supplier data - [Sales Estimator](https://www.sellerassistant.app/free-tools/amazon-sales-estimator/) - [Sourcing AI](https://www.sellerassistant.app/features/sourcing-ai/) - [Virtual Assistant Accounts](https://www.sellerassistant.app/features/virtual-assistants/) ## Solutions - [Wholesale Sourcing](https://www.sellerassistant.app/solutions/wholesale/) - [Online Arbitrage](https://www.sellerassistant.app/solutions/online-arbitrage/) - [Dropshipping](https://www.sellerassistant.app/solutions/dropshipping/) - [Agencies & Teams](https://www.sellerassistant.app/solutions/agencies/) ## Customer Stories - [Top Selected Brand](https://www.sellerassistant.app/customers/top-selected-brand/) — an Amazon-authorized agency managing 100+ client Amazon accounts cut selling-restriction checks from 3–5 days to 15–20 minutes by calling the Bulk Restriction Checker through the Seller Assistant API from its own spreadsheet, and shortened a new client's time to first sellable product from 3–4 weeks to about 24 hours ## Integrations - [Google Sheets](https://www.sellerassistant.app/integrations/google-sheets/) - [Airtable](https://www.sellerassistant.app/integrations/airtable/) - [Amazon Seller Central](https://www.sellerassistant.app/integrations/seller-central/) - [Zapier](https://www.sellerassistant.app/integrations/zapier/) - [Make (Integromat)](https://www.sellerassistant.app/integrations/make/) - [n8n](https://www.sellerassistant.app/integrations/n8n/) ## Free Tools - [Free Tools Overview](https://www.sellerassistant.app/free-tools/) - [ASIN Lookup](https://www.sellerassistant.app/free-tools/asin-lookup/) - [UPC to ASIN Converter](https://www.sellerassistant.app/free-tools/upc-to-asin-converter/) - [EAN to ASIN Converter](https://www.sellerassistant.app/free-tools/ean-to-asin-converter/) - [ASIN to UPC Converter](https://www.sellerassistant.app/free-tools/asin-to-upc-converter/) - [Amazon FBA Calculator](https://www.sellerassistant.app/free-tools/amazon-fba-calculator/) - [Amazon Sales Estimator](https://www.sellerassistant.app/free-tools/amazon-sales-estimator/) - [Amazon Seller Lookup](https://www.sellerassistant.app/free-tools/amazon-seller-lookup/) - [IP Alert Lookup](https://www.sellerassistant.app/free-tools/ip-alert-lookup/) - [Supplier Finder by Brand](https://www.sellerassistant.app/free-tools/supplier-finder-by-brand/) ## Research - [The State of Amazon Wholesale, Q3 2026](https://www.sellerassistant.app/research/state-of-wholesale) — data report from 13.5 million supplier price-list lines uploaded by 782 verified wholesale sellers (Amazon.com, July 2025 to August 2026): how many supplier lines become leads, how supplier prices and Amazon fees changed, Buy Box competition, and what to do about it - [The State of Amazon Wholesale, Q3 2026 (Markdown)](https://www.sellerassistant.app/research/state-of-wholesale.md) — the full report text and tables as Markdown, for AI agents - [Research index](https://www.sellerassistant.app/research) — all Seller Assistant research editions ## Resources & Learning - [Amazon Seller Blog](https://www.sellerassistant.app/blog/) - [Help Center & Tutorials](https://help.sellerassistant.app/) - [Product Updates & News](https://news.sellerassistant.app/) - [Partner Network](https://www.sellerassistant.app/partners/) - [Affiliate Program](https://www.sellerassistant.app/affiliate-program/) - [Brand Assets](https://www.sellerassistant.app/brand/) — logos, colors, and guidance on how to describe and link to Seller Assistant ## API & Developer Tools - [Developer Portal](https://developer.sellerassistant.app/) — full API documentation - [API Reference (llms.txt)](https://developer.sellerassistant.app/llms.txt) — complete index of all API endpoints and schemas, optimized for LLM consumption - [Interactive API Explorer](https://app.sellerassistant.app/api/documentation) — Swagger UI - [OpenAPI Spec](https://app.sellerassistant.app/api/docs?api-docs.json) — machine-readable OpenAPI 3.1 JSON - [Agent Skill](https://www.sellerassistant.app/.well-known/agent-skills/seller-assistant-api/SKILL.md) — structured skill guide for AI agents - [MCP Server Guide](https://www.sellerassistant.app/mcp) — connect an AI client to the hosted Seller Assistant MCP server over Streamable HTTP with OAuth - [Get API Keys](https://app.sellerassistant.app/settings/api-keys)